Vintage took over two Thames Clippers last week to offer free "bibliotherapy sessions" to London passengers as part of the brand's Stories for Every Kind of Summer campaign. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-08-21 00:00:00 UTC ]
Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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Harry Potter writer shares publishers’ brush-offs for first Robert Galbraith novel in attempt to to inspire other authorsThe Harry Potter author JK Rowling has shared some withering rebuffs publishers sent to her alter ego Robert Galbraith, in an effort to comfort aspiring authors.Rowling posted... Continue reading at The Guardian
[ The Guardian | 2016-03-25 00:00:00 UTC ]
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James Patterson is to target new avenues for selling books with a series of shorter, cheaper novels he is calling BookShots, the New York Times has reported. Continue reading at The Bookseller
[ The Bookseller | 2016-03-22 00:00:00 UTC ]
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Millennial women who grew up reading JK Rowling’s wizard series are driving sales in other genres as they reach their 20s and 30s, according to recent researchThe women switched on to books by Harry Potter are shaping the literary world, according to new research, boosting the market in... Continue reading at The Guardian
[ The Guardian | 2016-03-17 00:00:00 UTC ]
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Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age
[ Advertising Age | 2016-03-16 00:00:00 UTC ]
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Twitter will automatically take mobile users who click links in its Moments section to sped-up AMP pages every time it's possible, the company said Wednesday, lending momentum to the effort to improve the mobile web experience.Accelerated Mobile Pages, or AMP for short, deliver content at near... Continue reading at Advertising Age
[ Advertising Age | 2016-03-09 00:00:00 UTC ]
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Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek
[ AdWeek | 2016-03-07 00:00:00 UTC ]
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Seuss's birthday on March 2 is celebrated as Read Across America Day, in which book-based activities take place at schools and celebrities encourage children to pick up a title. How have Seuss's works appealed to generations? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-03-04 00:00:00 UTC ]
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Ahead of her appearance on March 7 in a Digital Book World practicum, Nielsen's Jo Henry talks about the new importance of knowing the target reader. The post Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-01 00:00:00 UTC ]
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New England Patriots quarterback Tom Brady decided to use social media to introduce a furry new member of the family to the world. On his Facebook page, Brady posted a video introducing the family's new puppy, Fluffy, with the help of a familiar Disney movie. In the video, Brady tries his best... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-27 00:00:00 UTC ]
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Bell, the once-embattled lead pastor of Mars Hill Church, is drawing on his own experiences with risk, failure, and integrity in a guide to ‘How to Be Here Now.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-24 00:00:00 UTC ]
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Sarah Robb O'Hagan's startup aims to undo complacency created by participation trophies and help people reach their full career potential.Sarah Robb O'Hagan, the president of Equinox Holdings, is leaving the company to create a curriculum that she hopes will teach other people to be successful.... Continue reading at Fast Company
[ Fast Company | 2016-02-16 00:00:00 UTC ]
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Authors and critics are warning that Middle Grade children’s books, for readers aged eight to 12 years, are failing to get the attention they merit from the media and book prize organisers because of the dominance of Young Adult titles. Continue reading at The Bookseller
[ The Bookseller | 2016-02-15 00:00:00 UTC ]
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This year marks the diamond anniversary of Avon Books' operation in the market, although it has been focused on romance for 44 of its 75 years. Today, it's HarperCollins' Avon Books. The post History and Historicals: At 75, Avon Romances the Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-08 00:00:00 UTC ]
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In Nick Drnaso’s uncomfortable, fascinating book of cartoon short stories Beverly, a family’s vacation goes south when their son, harboring disturbing fantasies, finally acts on one. A new employee accidentally betrays the only guy on the team who actually cares about the job. A young woman... Continue reading at Slate
[ Slate | 2016-02-03 00:00:00 UTC ]
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Who said that dedicated e-readers were dead? Certainly not Amazon. It's rolling out a major Kindle reader update that breathes new life into your e-paper experience. The most conspicuous improvement is a brand new home screen that highlights your... Continue reading at Engadget
[ Engadget | 2016-02-03 00:00:00 UTC ]
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Penguin is publishing a follow-up to Susan Cain's Quiet: The Power of Introverts in a World that Can't Stop Talking, which will take its message to younger readers. Continue reading at The Bookseller
[ The Bookseller | 2016-01-30 00:00:00 UTC ]
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Female newspaper executives from seven African countries attend editorial leadership programme designed to close the gender gap in newsroomsThe World Association of Newspapers and News Publishers (WAN-IFRA) is engaged on a project to help women journalists around the globe achieve their... Continue reading at The Guardian
[ The Guardian | 2016-01-20 00:00:00 UTC ]
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Robert Bringhurst’s translations of Haida stories in A Story as Sharp as a Knife are published in the UK for the first time, thanks to the Booker winner’s championing of this ‘book of wonders’A book which preserves in print the almost lost oral literature of the Native American Haida people has... Continue reading at The Guardian
[ The Guardian | 2016-01-20 00:00:00 UTC ]
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After years of writing about radicalization and terrorism in the Middle East, Arab authors are now in the spotlight in France as readers try to understand the recent Paris attacks. The post French Readers Put Arab Authors on the Bestseller List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-19 00:00:00 UTC ]
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