Vicky Photiou joins Michael Joseph as marketing director

Penguin Random House Children’s head of marketing Vicky Photiou has joined Michael Joseph as marketing director, replacing Louise Jones who moves to Ebury. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-09-30 12:36:32 UTC ]
News tagged with: #marketing director #penguin random house

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Mark Smith to join Bonnier Publishing

Mark Smith, the founder and former c.e.o. of Quercus, is to join Bonnier Publishing as c.e.o. of its fiction department. Smith left Quercus after the formerly independent publisher was bought by Hachette UK’s Hodder & Stoughton earlier this year. He will now become c.e.o. of Bonnier... Continue reading at The Bookseller

[ The Bookseller | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark smith #fiction department #independent publisher #hachette uk #bonnier publishing #undisclosed fee


Smith Joins Bonnier As Head of Fiction

Mark Smith, founder and former CEO of Quercus, has been named CEO of Bonnier Publishing Fiction in London, covering both adult and children’s lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #named ceo #mark smith


Fogg appointed publishing director at HC

Cornerstone's Jack Fogg is joining HarperCollins in the newly-created role of publishing director for fiction and non-fiction. Fogg is currently editorial director at Cornerstone imprint Century, where he has worked with authors including Rod Stewart, James Corden, Tim Vine and Hugh Howey. He... Continue reading at The Bookseller

[ The Bookseller | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joining harpercollins #newly-created role #james corden #hugh howey


Morris joins Tonkinson at Pan Mac

Olivia Morris will be assistant editor of Pan Macmillan’s new lifestyle imprint headed up by Carole Tonkinson.   Morris comes to Pan Macmillan from Simon & Schuster, where she held the role of Editorial Assistant. She previously worked as assistant to literary agent at Diane Banks... Continue reading at The Bookseller

[ The Bookseller | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #olivia morris #assistant editor #editorial assistant #pan mac #pan macmillan #carole tonkinson #simon schuster #previously worked #literary agent


Venning joins TRA in new impact research role

Laura Venning joining The Reading Agency in the newly created role of impact research manager. Venning will lead on developing a framework to help the charity assess the impact of reading for pleasure and reading for information, in a post funded by the Peter Sowerby Foundation. Venning comes... Continue reading at The Bookseller

[ The Bookseller | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency


Verizon Kills Its Content Marketing Baby

That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age

[ Advertising Age | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #verizon wireless #conde nast #late october #net neutrality #twitter handle


Two jobs cut at Egmont marketing

Egmont UK is cutting two roles in its marketing team following last year’s merger of its two book businesses.   Sales, marketing and PR director Ingrid Gilmore confirmed that two employees will be made redundant, saying: “The restructure means that the marketing team will now consist of five... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing team #egmont uk #made redundant


Exhibitors Find a Buzzing Shanghai Fair and a Booming Children's Market

A bigger venue and a much expanded professional program awaited exhibitors and visitors to this year's China Shanghai International Children's Book Fair, which recently completed its second run from November 20–22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booming children #book fair #recently completed


How content providers can take on piracy in emerging markets -- and win

The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews

[ Betanews | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #defining moment #subscription services #digital downloads #emerging markets #make money


Four Questions for...Australian Publisher Michael Heyward

We talked with Michael Heyward, who runs Australia's Text Publishing, about the his house's classics list, a true crime title he's excited to launch in the U.S., and the advantages of being a small publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael heyward #text publishing #classics list #small publisher


Reinventing Book Printing: New Ideas for a New Market

When PW began this series in September 2013, the book publishing industry appeared headed to a market where print and digital books would coexist. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books


Director Ana Lily Amirpour's Guide To Filmmaking And "Back to the Future" Approach to Creativity

How she dodged the Hollywood complex to make A Girl Walks Home Alone at Night.In a world where Hollywood is investing more and more into comic book heroes and reboots, it's perhaps unsurprising that a black and white Iranian vampire western wouldn't be the easiest pitch to studios. Ana Lily... Continue reading at Fast Company

[ Fast Company | 2014-11-21 00:00:00 UTC ]
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Reinventing Book Printing: Toward a Hybrid Market

Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hybrid market


Content Marketing For Book Nerds

Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing #book nerds


What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek

[ AdWeek | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neal mohan


Blinkbox books launches 'biggest ever' marketing campaign

Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blinkbox books #week launching #digital reading #key moments


Nosy Crow creates in-house sales and marketing department

Nosy Crow is to create a new in-house sales and marketing department, appointing Catherine Stokes as head of sales and marketing. Since 2011 Nosy Crow has outsourced its selling to Bounce Sales and Marketing, but from the beginning of 2015, the children’s publisher will create an in-house sales... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing department #marketing director #bounce sales #nosy crow


Why Business Books Are Blue (And Other Tricky Marketing Techniques)

Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company

[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business books #judge books


Cashmore: 'Let marketers take risks'

Departing Blackwells digital director Michael Cashmore went out on a high at FutureBook's panel session on the future of content retailing, urging the industry to emulate the runaway marketing success of the John Lewis Christmas advertisement. Cashmore asked how other industries could be more... Continue reading at The Bookseller

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #panel session #telling stories


Bonnier hires Shaw as commercial director

Bonnier Publishing has hired Julian Shaw as commercial director, with one of his first roles set to be keeping an eye on Hot Key Books until a replacement can be found for departing m.d. Sarah Odedina.  Richard Johnson, c.e.o. at Bonnier Publishing, told The Bookseller that Hot Key Books is... Continue reading at The Bookseller

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commercial director #bonnier publishing #sarah odedina #richard johnson #absolutely perfect