Penguin Random House Children’s head of marketing Vicky Photiou has joined Michael Joseph as marketing director, replacing Louise Jones who moves to Ebury. Continue reading at 'The Bookseller'
[ The Bookseller | 2019-09-30 12:36:32 UTC ]
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Advertising Age today named Simon Dumenco its editorial director in charge of all editorial strategy and operations for its brands, including Ad Age, Creativity and Internet Week.Mr. Dumenco, a longtime Ad Age columnist and editor at large, takes on the role as Associate Publisher Abbey Klaassen... Continue reading at Advertising Age
[ Advertising Age | 2014-10-20 00:00:00 UTC ]
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He replaces Jennifer Crewe, who was promoted to president and director of the Press in June. Schwartz was previously senior editor for sociology and cognitive science at Princeton University Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-16 00:00:00 UTC ]
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Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age
[ Advertising Age | 2014-10-15 00:00:00 UTC ]
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The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age
[ Advertising Age | 2014-10-13 00:00:00 UTC ]
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Mary Rasenberger, a lawyer and six-year Copyright Office and Library of Congress veteran, will take over as executive director of the Authors Guild on November 3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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During the 41st annual New England Booksellers Association annual meeting, talk of Amazon was in the air, specifically about the possibility of an antitrust case against the e-tailer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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As the ebook market develops on a licensed-access model, librarians caution that we are tumbling toward a digital memory hole in which large portions of our literary heritage could one day be lost altogether. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Emma Lowe is to join The Bookseller as head of publisher relations. Lowe is currently general... Continue reading at The Bookseller
[ The Bookseller | 2014-09-30 00:00:00 UTC ]
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Sheila Levine, associate director and editorial director of the University of California Press until her retirement in 2011, died September 21 after a long struggle with ovarian cancer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-29 00:00:00 UTC ]
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Two Scandinavian companies offering ebook subscription services, Storytel and Mofibo, are going... Continue reading at The Bookseller
[ The Bookseller | 2014-09-24 00:00:00 UTC ]
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A government-initiated inquiry into the online-physical and ebook sectors in the UK, a digital... Continue reading at The Bookseller
[ The Bookseller | 2014-09-18 00:00:00 UTC ]
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Digital comics marketplace Comixology, which launched a DRM-free program in July, announced that a second wave of 14 publishers will now allow their customers to download and store DRM-free copies of comics they have purchased. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
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The German Book Office's Riky Stock spoke to editors and publishers about the factors at play when considering publishing a translation in the US market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-15 00:00:00 UTC ]
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#american market
Which authors should you look for from Otava, Finland's largest book publisher? Director Minna Castren lists upcoming books, authors and trends ahead of Frankfurt. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-13 00:00:00 UTC ]
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PWxyz, the parent company of 'Publishers Weekly,' has named Kat Meyer to the newly created position of director, events and community engagement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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Lou Johnson, who has been managing director of Simon & Schuster Australia since 2010, has resigned from the post. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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Reading charity Booktrust has added Indonesia as a new international affiliate for its Bookstart... Continue reading at The Bookseller
[ The Bookseller | 2014-09-04 00:00:00 UTC ]
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Spending on shopper marketing has grown faster than anything but digital and social media for packaged-goods players the past decade. But traditional media companies rarely get a piece of the action, which usually involves temporary price reductions or other deals along with in-store advertising... Continue reading at Advertising Age
[ Advertising Age | 2014-09-03 00:00:00 UTC ]
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#conde nast
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Outi Mäkinen of Finland's Tammi publishing house talks about top Finnish authors and books that will be on display in Frankfurt and trends in Finnish fiction. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-03 00:00:00 UTC ]
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