The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at 'Advertising Age'
[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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During a recent talk show chat, "Game of Thrones" actress Maisie Williams revealed she had listened to fans' online opinions when crafting her scrappy Arya Stark character, originally written as a left-handed swordswoman in George R.R. Martin's book series. "The fans are so die-hard; they're... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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#mobile app
A debut novel published by Mantle, Ray Celestin’s The Axeman’s Jazz, has been optioned for television by independent film production company See-Saw Films. See-Saw Films, which produced “The King’s Speech” and “Shame”, optioned the rights from Lucinda Prain at Casarotto, Ramsay &... Continue reading at The Bookseller
[ The Bookseller | 2015-06-17 00:00:00 UTC ]
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Consolidation in the campus store sector has begun in advance of B&N's spinoff of its higher education sector. With its purchase of Nebraska Book Company's retail store division, Follett will have more than 1,150 college stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-11 00:00:00 UTC ]
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Magazine publishers get a win in court, but uncertainty over timing remains. The post USPS Exigent Rate Hike Nullified…Sort Of appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-10 00:00:00 UTC ]
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With £58 million in sales and 5% of the UK book market in 2014, self-publishing is gaining further acceptance with readers, reports Nielsen. The post Nielsen: Self-Publishing Now More Like Traditional Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-10 00:00:00 UTC ]
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With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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Nielsen is in the testing stage to develop a festival sales channel to record sales from Hay and Edinburgh Literary Festivals. The information company has been liaising with Hay Festival and Edinburgh Book Festival on the prospect of producing a BookScan “festival sales measurement” after... Continue reading at The Bookseller
[ The Bookseller | 2015-06-04 00:00:00 UTC ]
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Television 360, Endemol Shine Studios and publisher Diogenes are teaming up to bring Patricia Highsmith’s Tom Ripley books to television. Continue reading at The Bookseller
[ The Bookseller | 2015-05-30 00:00:00 UTC ]
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Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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Epic!, an ebook subscription service for kids, is adding titles from another Big Five publisher to its inventory of 10,000 ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-21 00:00:00 UTC ]
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The trade has welcomed a debate over the lack of recognition for illustrators, but Nielsen — the global measurement company that supplies the charts to The Bookseller — has warned that the issue of gathering data is not clear-cut. Continue reading at The Bookseller
[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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Lyrical Shine will focus on contemporary romance, while Lyrical Underground will include thriller, mystery, and horror titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-14 00:00:00 UTC ]
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#contemporary romance
Buyer Lisa Gozashti and Peter Win, who is in charge of operations and personnel, join manager Dana Brigham and founder Marshall Smith as co-owners of the 54-year-old bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]
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L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek
[ AdWeek | 2015-05-13 00:00:00 UTC ]
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The start-up with a free app that allows customers to purchase ebook editions of titles they already own, has added Macmillan to its roster of publishing partners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-04 00:00:00 UTC ]
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Nielsen has promoted Jonathan Stolper to senior vice president and m.d. of Nielsen Book. Stolper will take on the global leadership of Nielsen Book, as current president Jonathan Nowell is stepping down. Stolper, who is currently senior v.p of Nielsen’s US book business, said: “I am thrilled to... Continue reading at The Bookseller
[ The Bookseller | 2015-05-01 00:00:00 UTC ]
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LéaLA, the Spanish-language Book Fair of Los Angeles, taking place May 15-17, has added a professional day and will feature more than 100 authors. The post LéaLA Showcase of Spanish Lit in the USA Adds Professional Day appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-30 00:00:00 UTC ]
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Hulu picked up Seinfeld, and now Netflix is working on a new show with Ellen DeGeneres -- but it's not a mid-90s sitcom at all. The two will create a 13-episode series based on the Dr. Seuss book Green Eggs and Ham that's due to arrive in 2018, aimed... Continue reading at Engadget
[ Engadget | 2015-04-30 00:00:00 UTC ]
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The sale of nonbook items rose at Books-A-Million in 2014, compared to 2013, as the retailer continued to diversify its inventory mix in response to a decline in print books, the company reported in its 10-K filing with the Securities & Exchange Commission. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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#print books
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