Venning joins TRA in new impact research role

Laura Venning joining The Reading Agency in the newly created role of impact research manager. Venning will lead on developing a framework to help the charity assess the impact of reading for pleasure and reading for information, in a post funded by the Peter Sowerby Foundation. Venning comes to The Reading Agency from Booktrust, where she has been leading their work to provide evidence about the impact of their programmes. Continue reading at 'The Bookseller'

[ The Bookseller | 2014-12-05 00:00:00 UTC ]
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Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american express #mobile video

Emma Lowe to join The Bookseller

Emma Lowe is to join The Bookseller as head of publisher relations. Lowe is currently general... Continue reading at The Bookseller

[ The Bookseller | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher relations

More Publishers Join Comixology’s DRM-Free Program

Digital comics marketplace Comixology, which launched a DRM-free program in July, announced that a second wave of 14 publishers will now allow their customers to download and store DRM-free copies of comics they have purchased. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
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Kat Meyer Joins 'PW'

PWxyz, the parent company of 'Publishers Weekly,' has named Kat Meyer to the newly created position of director, events and community engagement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #community engagement

Eccleshare in PLR policy role

Guardian children's book editor Julia Eccleshare has been appointed to the new part-time role... Continue reading at The Bookseller

[ The Bookseller | 2014-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guardian children #part-time role

Indonesia joins Bookstart programme

Reading charity Booktrust has added Indonesia as a new international affiliate for its Bookstart... Continue reading at The Bookseller

[ The Bookseller | 2014-09-04 00:00:00 UTC ]
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How Unilever Joined GQ to Put Axe and Dove Next to Target Menswear

Spending on shopper marketing has grown faster than anything but digital and social media for packaged-goods players the past decade. But traditional media companies rarely get a piece of the action, which usually involves temporary price reductions or other deals along with in-store advertising... Continue reading at Advertising Age

[ Advertising Age | 2014-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #rest assured

Conde Nast Carves Out New Role for Former Fairchild CEO Gina Sanders

Conde Nast, the publisher of Vogue and Vanity Fair, ended recent speculation Wednesday when it named former Fairchild Fashion Media President and CEO Gina Sanders to the newly created position of president of global development at Conde Nast.Two weeks ago, Conde Nast sold Fairchild, publisher of... Continue reading at Advertising Age

[ Advertising Age | 2014-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wear daily #penske media #widely considered

Scarfe joins Furniss Lawton agency

Literary agency Furniss Lawton is expanding and has appointed Rory Scarfe in the role of agent... Continue reading at The Bookseller

[ The Bookseller | 2014-09-02 00:00:00 UTC ]
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Applebaum gets 'emeritus' role in PRH US comms

Penguin Random House has made changes to its corporate communications team, with Claire von... Continue reading at The Bookseller

[ The Bookseller | 2014-08-27 00:00:00 UTC ]
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German-language Authors Join in Battle Against Amazon

Austrian, Swiss and German authors have sent an open letter of protest to Amazon, protesting the use of 'authors and their books as a bargaining chip to exact deeper discounts.' Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german authors #open letter

Obituary: Frederick Ruffner, Founder of Gale Research, 88

Frederick Gale Ruffner Jr., who founded the Gale Research Co., passed away on August 12 at the age of 88, following a long illness. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long illness

Jennifer Romanello Joins S&S Children's

Jennifer Romanello, who left her publicity job at Hachette in June 2012, has been named v-p, director of publicity at Simon & Schuster Children's Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-14 00:00:00 UTC ]
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Brodie joins The Reading Agency

Karen Brodie is joining literacy charity The Reading Agency as head of publisher partnerships.... Continue reading at The Bookseller

[ The Bookseller | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #publisher partnerships

Ross Levinsohn Joins Scout Media as Executive Chairman

Scout Media, a men's sports and lifestyle digital publisher, has appointed Ross Levinsohn to executive chairman, the company's CEO James Heckman announced. Levinsohn served as CEO of Guggenheim Digital Media, which has recently been renamed Guggenheim Entertainment Media, for 18 months before... Continue reading at AdWeek

[ AdWeek | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #venture fund #key issues #day-to-day basis

Revlon Products Play a Starring Role in #GoBold, Hearst's New Digital Video Series

Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age

[ Advertising Age | 2014-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price tag #video series #print pages

Clacher joins reshuffled Fourth Estate

HarperCollins imprints Fourth Estate, William Collins and The Friday Project have a new marketing... Continue reading at The Bookseller

[ The Bookseller | 2014-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #william collins #friday project

Leeke joins Michael Joseph

Michael Joseph has appointed Jessica Leeke to the role of editorial director. Leeke, currently... Continue reading at The Bookseller

[ The Bookseller | 2014-07-07 00:00:00 UTC ]
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Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek

[ AdWeek | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app publishers #weather channel #big player #consumer data