Under Armour’s new UA Rush fabric claims to recycle the body’s energy during performance—and the sportswear brand is putting a lot of its own marketing energy behind the product. Baltimore-based Under Armour will host an interactive pop-up performance lab for consumers in New York City this Friday and Saturday (May 31 and June 1). It’s also pushing out a 13-minute documentary featuring brand ambassadors Stephen Curry, Anthony Joshua and Kelley O’Hara—the film looks at how small details, like the fabrication of a shirt, can help improve athletic performance. Under Armour debuted Rush, which it created with tech fiber company Celliant, last month. The fabric is infused with minerals that help absorb the heat that the wearer exerts during exercise and converts it back it into energy which is resupplied to the body. While many brands are focused on footwear innovation, including Under Armour’s own HOVR shoe, the Rush product is apparel, with prices ranging from around $35 for sports bras to $55 for pants. “Leading with innovation is a really powerful platform,” said Attica Jaques, SVP of global brand management at Under Armour. “We started off thinking about [Rush] as a product for recovery, but realized it has benefits for when you are performing.” The Soho pop-up shop will immerse consumers in a physical manifestation of the Rush technology. Visitors are treated to a welcome orientation video about how Rush works. They can then visit three zones. In Zone 1, step-up... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 00:00:00 UTC ]
News tagged with:
#premium pricing
As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-19 18:27:27 UTC ]
More news stories like this | News stories tagged with:
#maintain delivery
#digital version
#latest issue
#past archives
#paid subscriber
#digital account
#top portion
#account number
#mailing label
#comor chat
#wait times
#increased due
#current situation
#latest information
#loyal readership
Hilary Mantel’s The Mirror and the Light (Fourth Estate) has claimed the UK Official Top 50 number one spot for a second week running. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 11:08:45 UTC ]
More news stories like this | News stories tagged with:
#sthe mirror
#hilary mantel
#lightfourth estate
#week running
Hilary Mantel’s conclusion to her Thomas Cromwell trilogy sold more than 95,000 copies in three daysHilary Mantel’s much-anticipated The Mirror and the Light has been selling a copy every 2.7 seconds since its release last Thursday, with the final book in the two-time Booker winner’s trilogy... Continue reading at The Guardian
[ The Guardian | 2020-03-10 18:55:55 UTC ]
More news stories like this | News stories tagged with:
#nielsen
#final book
Mantel’s first two installments, “Wolf Hall” and “Bring Up the Bodies,” both won the Booker Prize. Continue reading at The Washington Post
[ The Washington Post | 2020-03-10 15:47:07 UTC ]
More news stories like this | News stories tagged with:
#hilary mantel
#wolf hall
#booker prize
Hilary Mantel’s The Mirror and the Light (Fourth Estate) has gone straight into the UK Official Top 50 number one spot in its first three days on sale, selling 95,141 copies for £1.55m across all editions. Continue reading at The Bookseller
[ The Bookseller | 2020-03-09 23:55:32 UTC ]
More news stories like this | News stories tagged with:
#sthe mirror
#hilary mantel
Hilary Mantel's The Mirror and the Light (Fourth Estate) has illuminated the Amazon Charts a week ahead of publication, with the final title in the Cromwell trilogy rising 10 places to claim the Most-Sold: Fiction number one. Continue reading at The Bookseller
[ The Bookseller | 2020-03-04 04:41:46 UTC ]
More news stories like this | News stories tagged with:
#sthe mirror
#amazon charts
#hilary mantel
#lightfourth estate
#week ahead
#final title
#fiction number
Feminist fiction, tech dystopias and ‘smart’ non-fiction set to lead the way at Olympia Continue reading at The Bookseller
[ The Bookseller | 2020-03-03 03:30:28 UTC ]
More news stories like this | News stories tagged with:
#feminist fiction
This week, the ongoing protests in India in response to Prime Minister Narendra Modi’s controversial new citizenship law, which discriminates against Indian Muslims, have intensified and turned violent. But one bright spot is the fact that, as Maroosha Muzaffar reports at Ozy, some volunteers... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-26 16:11:24 UTC ]
More news stories like this | News stories tagged with:
#ongoing protests
#bright spot
#libraries
Critics have praised Hilary Mantel’s The Mirror & The Light (4th Estate) as "magnificent" and a "masterpiece". Continue reading at The Bookseller
[ The Bookseller | 2020-02-24 01:04:19 UTC ]
More news stories like this | News stories tagged with:
#sthe mirror
#light4th estate
An eerily portentous action thriller, a moody crime novel, a trip back in time, a P.I. on the brink and more. Continue reading at The Washington Post
[ The Washington Post | 2020-02-17 14:00:00 UTC ]
More news stories like this |
Sixty years after the legendary African American author’s death in relative obscurity, a new collection of short fiction has arrived. Continue reading at The Washington Post
[ The Washington Post | 2020-01-16 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#guiding light
#sixty years
#relative obscurity
#short fiction
Kay Featherstone and Kate Allinson’s Pinch of Nom: Everyday Light (Bluebird) reigned over the UK Official Top 50 for a fourth week in total, with 51,842 copies sold through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-01-14 01:31:35 UTC ]
More news stories like this | News stories tagged with:
#kay featherstone
#kate allinson
#fourth week
#nielsen bookscan
#nielsen
Kay Featherstone and Kate Allinson’s Pinch of Nom: Everyday Light (Bluebird) has maintained its UK Official Top 50 number one spot for a second week running and a third week in total, selling 58,614 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 12:47:17 UTC ]
More news stories like this | News stories tagged with:
#week running
#kay featherstone
#kate allinson
#everyday lightbluebird
#nielsen bookscan
#nielsen
Novelist Rose Tremain, who was made a Dame in the New Year's Honours list, has said the honour felt like "a gleam of light" after going through a difficult time with her health. Tremain was diagnosed with bile duct cancer and underwent a major operation in late October, which she is now... Continue reading at The Bookseller
[ The Bookseller | 2020-01-01 12:20:00 UTC ]
More news stories like this | News stories tagged with:
#honours list
#difficult time
#late october
Philip Pullman’s His Dark Materials, collated into a single e-book, has subtly knifed Lee Child in the back to claim the Weekly E-Book Ranking number one. Continue reading at The Bookseller
[ The Bookseller | 2019-11-29 09:51:32 UTC ]
More news stories like this | News stories tagged with:
#philip pullman
#dark materials
#single e-book
#e-book ranking
Through the Google News Initiative Subscriptions Lab, ten local media organizations have been testing, learning and sharing findings related to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-20 22:09:59 UTC ]
More news stories like this | News stories tagged with:
#hearst
Waterstones and Fourth Estate will team up this Christmas to create a gift card celebrating Hilary Mantel’s eagerly-awaited The Mirror & The Light, the first time the chain has created a gift card for a specific title. Continue reading at The Bookseller
[ The Bookseller | 2019-11-20 19:54:20 UTC ]
More news stories like this | News stories tagged with:
#fourth estate
#gift card
Stormzy’s Penguin Random House imprint #Merky Books has teamed up with Beats by Dre to open the #Merky Books pop-up shop in London. Continue reading at The Bookseller
[ The Bookseller | 2019-11-05 17:02:51 UTC ]
More news stories like this | News stories tagged with:
##merky books
#penguin random house
TV show also underscores the poet’s powerful intellect and wry sense of humor, which earlier portrayals too often ignored. Continue reading at The Washington Post
[ The Washington Post | 2019-10-31 14:15:59 UTC ]
More news stories like this | News stories tagged with:
#pop culture
#tv show
“Broadway’s enduring dame” probably would have approved of Alexandra Jacobs’s ”Still Here.” Continue reading at The Washington Post
[ The Washington Post | 2019-10-24 12:59:43 UTC ]
More news stories like this |