Under Armour’s new UA Rush fabric claims to recycle the body’s energy during performance—and the sportswear brand is putting a lot of its own marketing energy behind the product. Baltimore-based Under Armour will host an interactive pop-up performance lab for consumers in New York City this Friday and Saturday (May 31 and June 1). It’s also pushing out a 13-minute documentary featuring brand ambassadors Stephen Curry, Anthony Joshua and Kelley O’Hara—the film looks at how small details, like the fabrication of a shirt, can help improve athletic performance. Under Armour debuted Rush, which it created with tech fiber company Celliant, last month. The fabric is infused with minerals that help absorb the heat that the wearer exerts during exercise and converts it back it into energy which is resupplied to the body. While many brands are focused on footwear innovation, including Under Armour’s own HOVR shoe, the Rush product is apparel, with prices ranging from around $35 for sports bras to $55 for pants. “Leading with innovation is a really powerful platform,” said Attica Jaques, SVP of global brand management at Under Armour. “We started off thinking about [Rush] as a product for recovery, but realized it has benefits for when you are performing.” The Soho pop-up shop will immerse consumers in a physical manifestation of the Rush technology. Visitors are treated to a welcome orientation video about how Rush works. They can then visit three zones. In Zone 1, step-up... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 00:00:00 UTC ]
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“No one would know it was us,” the former president said, according to an upcoming memoir written by the former Pentagon chief. Continue reading at HuffPost
[ HuffPost | 2022-05-06 01:41:29 UTC ]
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Fiction writers Nana Kwame Adjei-Brenyah and Sequoia Nagamatsu join hosts V.V. Ganeshananthan and Whitney Terrell live from the Unbound Book Festival in Columbia, Missouri, where they talk about pop culture in the literary sphere, the blurring of the line between literary and popular fiction,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-28 08:56:36 UTC ]
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Insight Editions is teaming with author and pop-up paper engineer Matthew Reinhart to form a new imprint, Reinhart Pop-Up Studio. It will publish eight to 10 titles per year in a list that will ultimately include about half new content and about half titles based on licensed properties. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-28 04:00:00 UTC ]
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Aamina Ahmad’s debut novel The Return of Faraz Ali begins with a moment of no return. Born and raised in Lahore’s old city, the young Faraz is forced to leave behind his mother and his sister Rozina. It isn’t until Faraz is an adult in 1968 working as a policeman, that he goes back to […] The... Continue reading at Electric Literature
[ Electric Literature | 2022-04-07 11:00:00 UTC ]
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Book Reviews Statue of renowned Kurdish historian, author, and poet Mastoureh Ardalan (1805–1848) in Erbil / Photo by Levi Meir Clancy / Unsplash Even though they appear to have a lot to say about the historical, political, cultural, and literary... Continue reading at World Literature Today
[ World Literature Today | 2022-02-23 21:05:41 UTC ]
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From domestication and selective breeding to synthetic insulin and CRISPR, humanity has long sought understand, master and exploit the genetic coding of the natural world. In The Genesis Machine: Our Quest to Rewrite Life in the Age of Synthetic Biology authors Amy Webb, professor of strategic... Continue reading at Engadget
[ Engadget | 2022-02-19 16:30:24 UTC ]
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In 'Home/Land: A Memoir of Departure and Return,' Rebecca Mead, who returned to England after decades as an expat, asks what it means to be home. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-02-09 14:00:23 UTC ]
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Joelle Taylor has won the 2021 T S Eliot Prize worth £25,000 for C+nto & Othered Poems (The Westbourne Press), described as “a blazing book of rage and light". Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 22:54:54 UTC ]
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Yara Zgheib delves beneath the headlines with the tragic story of two Syrian immigrants. Continue reading at The Washington Post
[ The Washington Post | 2022-01-03 12:00:00 UTC ]
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Plus: Pfizer to buy immuno-inflammatory drugmaker in $6.7 billion deal Weill Cornell receives $5.6M gift from Barnes & Noble founder for Black scholarships Panel preview: Who gets to... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2021-12-14 10:30:00 UTC ]
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‘They Can’t Take Your Name’ is the first crime novel in a planned series about the wrongs of the justice system. Continue reading at The Washington Post
[ The Washington Post | 2021-12-10 12:00:00 UTC ]
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The comedy legend responsible for “The Producers,” “Blazing Saddles” and “Young Frankenstein” has written a memoir with the cheer and zip of a one-liner. Continue reading at The New York Times
[ The New York Times | 2021-12-01 10:00:02 UTC ]
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Sponsors Mailchimp, The Botanist Islay Dry Gin and Density help send the beloved “live magazine” back on the road. Continue reading at Advertising Age
[ Advertising Age | 2021-11-10 10:15:00 UTC ]
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Debut author Jesse Sutanto has won the CWIP Prize for Published Comic Novel, for her "deliciously frantic comedy caper" Dial A for Aunties (HarperCollins), with Dolly Alderton coming runner-up. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 09:52:15 UTC ]
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Australian independent publishing house Hardie Grant has revealed more new titles it will issue through its recently launched UK children's imprint Bright Light. Continue reading at The Bookseller
[ The Bookseller | 2021-10-06 10:02:02 UTC ]
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Like Punxsutawney Phil and his shadow, the return of Pop-Up Magazine to live performance suggests the arrival of a new season in the world of in-person events. The publisher announced today that Pop-Up Magazine Productions would be returning to in-person production in November, with shows slated... Continue reading at AdWeek
[ AdWeek | 2021-10-05 18:51:39 UTC ]
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The eight shortlisted books for this year's Cundill History Prize shine a light on race, class, empire, revolution and memory, showing "the range and insight of current history writing". Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 10:34:54 UTC ]
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Before Covid, A Good Used Book was a pop-up bookshop thriving across L.A. It's back to physical business this month — at the end of a long, hard road. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-08-05 13:00:28 UTC ]
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Looking to start a new manga this year? Here are some of the best new manga and light novels to pick up in 2021! Continue reading at Book Riot
[ Book Riot | 2021-07-13 10:35:00 UTC ]
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Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. The post Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-22 04:01:00 UTC ]
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