Under Armour’s new UA Rush fabric claims to recycle the body’s energy during performance—and the sportswear brand is putting a lot of its own marketing energy behind the product. Baltimore-based Under Armour will host an interactive pop-up performance lab for consumers in New York City this Friday and Saturday (May 31 and June 1). It’s also pushing out a 13-minute documentary featuring brand ambassadors Stephen Curry, Anthony Joshua and Kelley O’Hara—the film looks at how small details, like the fabrication of a shirt, can help improve athletic performance. Under Armour debuted Rush, which it created with tech fiber company Celliant, last month. The fabric is infused with minerals that help absorb the heat that the wearer exerts during exercise and converts it back it into energy which is resupplied to the body. While many brands are focused on footwear innovation, including Under Armour’s own HOVR shoe, the Rush product is apparel, with prices ranging from around $35 for sports bras to $55 for pants. “Leading with innovation is a really powerful platform,” said Attica Jaques, SVP of global brand management at Under Armour. “We started off thinking about [Rush] as a product for recovery, but realized it has benefits for when you are performing.” The Soho pop-up shop will immerse consumers in a physical manifestation of the Rush technology. Visitors are treated to a welcome orientation video about how Rush works. They can then visit three zones. In Zone 1, step-up... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 00:00:00 UTC ]
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H.G. "Buzz" Bissinger said whoever decided to use the software to pull his book from the Mason City school district is a "complete idiot." Continue reading at The Huffington Post
[ The Huffington Post | 2023-08-18 15:13:40 UTC ]
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We round up the very best manga adaptations to watch (along with one title that should never see the light of day). Check out our picks! Continue reading at Book Riot
[ Book Riot | 2023-07-26 10:33:00 UTC ]
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The new Random House Worlds 'pop-comics' imprint Inklore is acquiring manga, manhwa, manhua, and more for a 2024 launch. The post Penguin Random House’s New Inklore: ‘Pop-Comics’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-30 15:54:25 UTC ]
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Announced June 28, Inklore will publish manga, manhua, manhwa, webcomics adaptations and light novels, with its first project to be released early 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
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#publish manga
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Watching the new TV adaptation of Gene Luen Yang’s graphic novel American Born Chinese on Disney+, I feel like one of the Chinese immortals in the show who emerges from his den in the basement of a dim sum restaurant: it is as if several lifetimes have passed since I first experienced this... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-15 08:53:31 UTC ]
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Jeff Crosby, the executive director of the Evangelical Christian Publishing Association, learns to embrace Christian fiction after years as a skeptic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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Jeff Crosby, the executive director of the Evangelical Christian Publishers Association, learns to embrace Christian fiction after years as a skeptic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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Fans of Anthony Doerr’s 2014 Pulitzer Prize winning novel All The Light We Cannot See have something to chew on today, with the release of the first trailer for Netflix’s adaptation, directed by Deadpool and Stranger Things(?!) producer Shawn Levy. Steven Knight, creator of Peaky Blinders,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-18 15:16:59 UTC ]
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Bangles singer Susanna Hoffs has written a novel, 'This Bird Has Flown,' about an 'over-the-hill' one-hit wonder finding love — and it kind of rocks. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-04-03 13:00:21 UTC ]
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The American novelist, whose latest work is a fake biography of an avant-garde artist, on growing up in Mississippi and why her fiction has ‘never actively involved cellphones or the internet’Catherine Lacey, 37, is the author of three previous novels, including The Answers, currently being... Continue reading at The Guardian
[ The Guardian | 2023-04-01 17:00:01 UTC ]
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Despite modest attendance, the first in-person LibLearnX in many ways delivered exactly what ALA membership asked for when the association began rethinking the now defunct ALA Midwinter Meeting—fewer meetings, more educational offerings and learning opportunities, and more time to connect with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
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Greenlight Bookstore welcomes Will Alexander, finalist for the 2022 Pulitzer Prize in Poetry, to introduce Divine Blue Light, his new collection of poems from the intersection between surrealism and afro-futurism, where Césaire meets Sun Ra. Will Alexander’s poems constitute an alternative... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-12 09:52:43 UTC ]
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In fact, I don't just not mind when books include pop culture references. I often enjoy them. So why do so many readers hate them? Continue reading at Book Riot
[ Book Riot | 2022-12-29 11:37:00 UTC ]
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From Bloomsbury to the Billboard Hot 100, these audiobooks will hook you based on story alone. Continue reading at The New York Times
[ The New York Times | 2022-12-23 10:00:15 UTC ]
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I borrowed William Faulkner’s book Light in August from the university library three days before the first strikes on Kyiv in February. My electronic reader card shows the date. There were no people in the reading room; everyone was at home updating the news and packing their bags. The librarian... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-30 08:59:00 UTC ]
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#closed libraries
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Journalist and super fan Danyel Smith champions the role of Black women in pop music in “Shine Bright,” which combines memoir with music history. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2022-07-18 19:10:00 UTC ]
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Pulitzer winner Geraldine Brooks’s latest book is a sweeping tale that uses the true story of a famous 19th-century racehorse to explore the roots and legacy of enslavement. Continue reading at The Washington Post
[ The Washington Post | 2022-06-17 13:11:51 UTC ]
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Some days after Barry’s death on December 25, 2020, I pulled every book of his I owned from the shelves around my apartment and stacked them on a corner of my desk. Then I walked down the hill to the used bookshop in the small Oregon town where I live and found several books of […] Continue reading at The Paris Review
[ The Paris Review | 2022-05-31 16:36:03 UTC ]
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The Art of Losing (Farrar, Straus and Giroux) by French novelist Alice Zeniter has won the prestigious Dublin Literary Award, a prize which comes with a handsome glass trophy and the world’s largest purse for a single novel published in English—a whopping €100,000. Nominations for the Dublin... Continue reading at Literrary Hub
[ Literrary Hub | 2022-05-24 16:21:57 UTC ]
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In this Washington Post Live conversation from May 4, author Danyel Smith explains why she wanted to give Black women their due in “Shine Bright: A Very Personal History of Black Women in Pop.” Continue reading at The Washington Post
[ The Washington Post | 2022-05-10 10:00:00 UTC ]
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