Under Armour’s new UA Rush fabric claims to recycle the body’s energy during performance—and the sportswear brand is putting a lot of its own marketing energy behind the product. Baltimore-based Under Armour will host an interactive pop-up performance lab for consumers in New York City this Friday and Saturday (May 31 and June 1). It’s also pushing out a 13-minute documentary featuring brand ambassadors Stephen Curry, Anthony Joshua and Kelley O’Hara—the film looks at how small details, like the fabrication of a shirt, can help improve athletic performance. Under Armour debuted Rush, which it created with tech fiber company Celliant, last month. The fabric is infused with minerals that help absorb the heat that the wearer exerts during exercise and converts it back it into energy which is resupplied to the body. While many brands are focused on footwear innovation, including Under Armour’s own HOVR shoe, the Rush product is apparel, with prices ranging from around $35 for sports bras to $55 for pants. “Leading with innovation is a really powerful platform,” said Attica Jaques, SVP of global brand management at Under Armour. “We started off thinking about [Rush] as a product for recovery, but realized it has benefits for when you are performing.” The Soho pop-up shop will immerse consumers in a physical manifestation of the Rush technology. Visitors are treated to a welcome orientation video about how Rush works. They can then visit three zones. In Zone 1, step-up... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 00:00:00 UTC ]
News tagged with:
#premium pricing
Last week, Jonathan Chait, of New York magazine, took the “liberal media” to task for having rushed to repudiate “the lab-leak theory”—the idea that COVID-19 may have its origins in a research institute in Wuhan, China. The theory, Chait wrote, has recently “gained more and more credibility,” in... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-06-02 12:40:56 UTC ]
More news stories like this | News stories tagged with:
#al jazeera
#naomi osaka
For decades Prairie Lights has been the hub of Iowa’s vibrant literary scene, hosting the author reading series Live from Prairie Lights for the past 20 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookselling spotlight
#prairie lights
The latest volume of Michael Nava’s Henry Rios mystery series demonstrates his mastery of the genre. Continue reading at The Washington Post
[ The Washington Post | 2021-05-13 14:00:00 UTC ]
More news stories like this |
In an 11th survey, the French book business sees continued adoption of digital book formats, confirming the 'digital acceleration' in the pandemic. The post France’s New Report: 2020 Has ‘Converted’ Many Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-12 17:19:24 UTC ]
More news stories like this | News stories tagged with:
#post france
#readers appeared
#digital book
#book business
The latest addition to film historian David Thomson’s opinionated take on the film industry is notable for what it says — and what it doesn’t. Continue reading at The Washington Post
[ The Washington Post | 2021-04-12 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#love letter
#latest addition
#film industry
Find joy — and escape — in books like “Gentlemen Prefer Blondes,” “Cold Comfort Farm” and “The Lunatic at Large” Continue reading at The Washington Post
[ The Washington Post | 2021-03-31 07:44:49 UTC ]
More news stories like this |
Fueled by huge gains for a host of Dr. Seuss titles, as well as solid results for several new books, unit sales of print books soared 34.2% in the week ended Mar. 6, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-12 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#huge gains
#seuss titles
#solid results
#dr. seuss
Poet and countercultural pioneer put on trial for publishing Allen Ginsberg’s Howl went on to become a beloved icon of San FranciscoLawrence Ferlinghetti, the poet, publisher, painter and political activist who co-founded the famous City Lights bookshop in San Francisco and became an icon of the... Continue reading at The Guardian
[ The Guardian | 2021-02-23 19:42:46 UTC ]
More news stories like this | News stories tagged with:
#lawrence ferlinghetti
#political activist
#monday night
#bookshop
Science fiction has often had an inspirational and positive relationship with space endeavors. But the new US Space Force is struggling with a pop culture public relations problem. Continue reading at The Conversation
[ The Conversation | 2021-02-19 13:20:06 UTC ]
More news stories like this | News stories tagged with:
#pop culture
#science fiction
‘The Ideal City’ collects the most successful urban ideas from around the world, to serve as a sort of cookbook of best practices for city leaders. By the end of the century, if cities continue to grow at current rates, the world’s urban space may expand by 618,000 square miles—the equivalent... Continue reading at Fast Company
[ Fast Company | 2021-02-03 07:00:40 UTC ]
More news stories like this | News stories tagged with:
#city leaders
#innovation lab
#cookbook
Kuo-Yu Liang, a veteran comics and pop culture professional, has launched Ku Worldwide, a consultancy offering guidance and industry analysis designed to support firms serving the international pop culture market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this |
At the London Review of Books, Colin Burrow reflects on how Ursula K. Le Guin‘s narrative prowess flourished within the constraints of science fiction and children’s literature. “Fiction needs the unruly energies of indeterminacy,” Burrow writes, “of being partly inside the mind of the reader,... Continue reading at The Millions
[ The Millions | 2021-01-20 21:30:12 UTC ]
More news stories like this | News stories tagged with:
#le guin
#london review
#science fiction
Endpaper Entertainment is a new content development company focused on producing original stories in a variety of media, formats and genres and is being led by Rich Johnson and Syndee Barwick. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-15 05:00:00 UTC ]
More news stories like this |
A new Julia Donaldson picture book, The Christmas Pine, will be published by Alison Green Books in autumn 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-12-18 03:31:45 UTC ]
More news stories like this | News stories tagged with:
#picture book
Finding solace and humor in gems from by P.G. Wodehouse, Daisy Ashford, Barry Pain and more. Continue reading at The Washington Post
[ The Washington Post | 2020-12-16 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#finding solace
Another win for technology! Library users in Okayama City are able to check out library books without fear of illness, thanks to a high-tech ultraviolet light sterilizer that cleans books thoroughly. The sterilizer also blows air on the books to clear off potential dust. Said one library-goer,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-08 16:44:03 UTC ]
More news stories like this | News stories tagged with:
#libraries
The best book lights can make great holiday gifts or stocking stuffers for the book lover in your life. Here are ten of the best. Continue reading at Book Riot
[ Book Riot | 2020-11-20 11:37:00 UTC ]
More news stories like this | News stories tagged with:
#book lover
"It comes from a place of grieving. I was mourning, I was in a very dark place and looking for the light,” says Salena Godden, the acclaimed performance poet and now novelist, of her blazing début, Mrs Death Misses Death. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:29:09 UTC ]
More news stories like this | News stories tagged with:
#dark place
2020 WORKED HARD to be one of the worst years in recent memory, but for readers of Native American literature, this era is proving to be among the most exciting in the history of Indigenous writing, especially for poetry. To wit: Joy Harjo has just begun her second term as poet laureate of the... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-11-09 18:00:17 UTC ]
More news stories like this | News stories tagged with:
#norton anthology
#recent memory
#joy harjo
#poet laureate
#anthology
Matthew McConaughey's Greenlights (Headline) soared straight to the top of the Amazon Charts' Most-Sold: Non-Fiction chart, in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2020-10-27 17:02:23 UTC ]
More news stories like this | News stories tagged with:
#matthew mcconaughey
#amazon charts
#green light
#non-fiction chart