UK programmatic publisher alliance struggles to launch

Premium publisher programmatic alliances have become a go-to move in Europe. The attraction for publishers is that they offer fraud-free, brand-safe environments at scale, and protect the yields of the partner publishers. Yet they can be a nightmare to pull off. The AOP's own alliance hasn't managed to start trading yet due to legal complications with trying to onboard so many partners. But it has now sold the project to Intrinsic Media, which will help speed up roll-out and secure its financial backing. The post UK programmatic publisher alliance struggles to launch appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-20 00:00:00 UTC ]
News tagged with: #partner publishers #brand-safe environments #start trading

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Bernardine Evaristo to UK Publishing: Hire More Diverse People

At the Frankfurt Book Fair conference, writer Bernardine Evaristo delivered a forceful keynote on the systemic bias against people of color in the UK publishing industry The post Bernardine Evaristo to UK Publishing: Hire More Diverse People appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-14 18:02:09 UTC ]
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New Ijeoma Oluo title to launch Basic Books UK

Basic Books UK, John Murray Press' new imprint, has acquired Mediocre: The Dangerous Legacy of White Male Power by Ijeoma Oluo to publish as its first title in 2021.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 20:18:01 UTC ]
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Havas Media launches social equity marketplace in UK

After reporting success with a similar scheme in the US, Havas Media Group wants to make it easier for UK advertisers to buy digital media that targets underrepresented audiences. Continue reading at Media Week

[ Media Week | 2020-09-21 15:04:05 UTC ]
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Brentwood's Diesel bookstore launches a GoFundMe as more stores struggle through pandemic

Beloved L.A. bookstores like Diesel are turning to fundraising platforms to survive the financial blows dealt by COVID-19. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-09-14 20:54:38 UTC ]
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Indie retail site Bookshop.org launching in UK

Bookshop.org, a retail site billed as a way for indies to counter Amazon’s online dominance, is coming to the UK in time for Christmas after smashing its US sales targets since launching in late January. Continue reading at The Bookseller

[ The Bookseller | 2020-09-11 06:49:17 UTC ]
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Hachette UK Buys Laurence King Publishing

Laurence King Publishing, the original publisher of adult coloring book queen Johanna Basford, has been acquired by fellow U.K.-based publisher Hachette UK in a deal signed August 31. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
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Hachette UK buys Laurence King Publishing

Hachette UK has bought arts and gifts specialist Laurence King Publishing for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2020-09-01 17:19:46 UTC ]
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Indie Hajar Press launches 'to tackle racism in publishing'

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[ The Bookseller | 2020-08-10 00:55:40 UTC ]
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Selby to spearhead music publishing imprint for Bonnier Books UK

Bonnier Books UK is launching a new music publishing list, with Pete Selby joining as publishing director. Continue reading at The Bookseller

[ The Bookseller | 2020-08-03 13:16:22 UTC ]
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Chelsea Green Publishing outlines its plan for UK market expansion

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[ The Bookseller | 2020-07-26 22:38:39 UTC ]
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UK Book Industry: Publishers Call for Aid, Reporting 2019’s Success

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[ Publishing Perspectives | 2020-07-22 13:29:07 UTC ]
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PA salutes 2019 as UK publishing's 'best year ever', but calls for Covid support

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[ The Bookseller | 2020-07-21 05:50:22 UTC ]
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Why Marketers and Publishers Struggle With Messaging

There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences.  But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
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What black writers think about the UK's publishing industry – a survey

Limited promotion and marketing budgets reinforce false ideas about how well diverse books and writers will sell. This leads to a negative cycle for black, Asian and minority ethnic writers. Continue reading at The Conversation

[ The Conversation | 2020-07-15 09:57:53 UTC ]
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Witherby, with Edinburgh Napier and Stirling, launches publishing scholarships

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[ The Bookseller | 2020-07-07 19:36:41 UTC ]
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Hodder Studio imprint launches with Moore as publisher

Hodder & Stoughton is launching Hodder Studio, a new imprint aiming to “reimagine storytelling” which already has a list of more than 25 titles. Continue reading at The Bookseller

[ The Bookseller | 2020-07-01 23:58:41 UTC ]
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Bonnier Books UK to launch Ollerton as fiction brand

Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 00:04:04 UTC ]
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'Change is not happening fast enough': UK publishers promise to tackle inequality

Responding to the newly formed Black Writers’ Guild, all five of the biggest publishers say they will make more room for black authors and staffThe “big five” UK publishing houses have separately acknowledged that “change is not happening fast enough” and that they must do a lot more to address... Continue reading at The Guardian

[ The Guardian | 2020-06-17 12:45:22 UTC ]
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Black Writers’ Guild calls for sweeping change in UK publishing

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[ The Guardian | 2020-06-15 17:08:57 UTC ]
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An open letter to UK publishing from the Black Writers' Guild

The protest movement sweeping the world since the killing of George Floyd in Minneapolis has forced an international soul searching to understand the pervasive racial inequalities that haunt most sectors of our society. Continue reading at The Bookseller

[ The Bookseller | 2020-06-15 17:05:27 UTC ]
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