Egmont UK is cutting two roles in its marketing team following last year’s merger of its two book businesses. Sales, marketing and PR director Ingrid Gilmore confirmed that two employees will be made redundant, saying: “The restructure means that the marketing team will now consist of five roles. These roles will work across fiction, brands and licensing, picturebooks, pre-school and non-fiction. Previously there were two marketing teams made up of seven roles working across the separate books divisions.” Continue reading at 'The Bookseller'
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
News tagged with:
#marketing team
#egmont uk
#made redundant
The printed book is facing its share of challenges in the digital age. But one of the biggest problems facing the future of the book has gone relatively unnoticed by book loversthe quality of paper being used in many first edition hardcovers is declining, saddling consumers with inferior... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#printed book
#digital age
International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week
[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hubert burda
#german titles
Written By: Bookseller Staff Publication Date: Thu, 25/08/2011 - 07:10 Apple c.e.o. Steve Jobs' authorised biography, which is published by Little, Brown this November, is set to include the story of Jobs' shock resignation from the technology company on Wednesday night. The book, written by... Continue reading at The Bookseller
[ The Bookseller | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#steve jobs
#authorised biography
#21st november
#technology company
#wednesday night
#simon schuster
#final chapter
Written By: Michael Fitzpatrick Publication Date: Tue, 23/08/2011 - 08:26 A confusing maze of ebook stores, a difficulty in rendering text and high costs of purchase are dissuading Japanese customers from buying into ebooks. The chaotic melee now taking place in Japan, as publishing makes room... Continue reading at The Bookseller
[ The Bookseller | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook stores
#high costs
#taking place
Even paper-focused companies are predicting a major fall for the printed page in the coming years. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tablet sales
#printed page
#coming years
Written By: Caroline Horn Publication Date: Mon, 15/08/2011 - 08:30 Egmont has teamed up with Michael Grant, author of the bestselling GONE series, and media studio The Shadow Gang to launch BZRK, a new cross-media series. Egmont describes BZRK as a storytelling experience that brings... Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael grant
#shadow gang
#dark knight
Written By: Philip Jones Publication Date: Tue, 09/08/2011 - 09:43 July retail sales saw a modest improvement, according to figures from the British Retail consortium, though book sales fell to their lowest level for seven years with food continuing to outperform non-food items. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#modest improvement
#lowest level
Written By: Caroline Horn Publication Date: Tue, 09/08/2011 - 09:05 Egmont has won the publishing contract for the latest preschool series to run on CBeebies, Baby Jake, which launched in July and which is expected to be the next big childrens hit. Baby Jake was developed by Darrall Macqueen... Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing contract
#live action
Written By: Bookseller Staff Publication Date: Tue, 26/07/2011 - 09:30 Amazon.com is reportedly in discussions with e-commerce companies in India in a bid to expand into one of the world's fastest-growing economies. The company could enter the market as early as first quarter 2012. It is in... Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
More news stories like this |
Egmont Publishing Group is to buck the trend in the teen media market with the launch of We Love Pop, a new monthly pop magazine aimed at teen girls, more than five years after Smash Hits folded. Continue reading at Media Week
[ Media Week | 2011-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#love pop
#teen girls
Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing services
#breakneck pace
Centaur Media has confirmed a wide-ranging restructure of its publishing business that includes axing the print versions of two of its biggest titles, Design Week and New Media Age. Continue reading at Media Week
[ Media Week | 2011-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing business
#print versions
#biggest titles
Written By: Charlotte Williams Publication Date: Tue, 28/06/2011 - 11:18 Booktrust has suspended the John Llewellyn Rhys Prize, Booktrust Early Years Award and Booktrust Teenage Prize for 2011, blaming funding cuts. The book charity said it hopes to bring them "back with a bang next year", so... Continue reading at The Bookseller
[ The Bookseller | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#funding cuts
#hold due
#book charity
How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book marketing
#physical presence
#marketing strategy
#related titles
Written By: Bookseller Staff Publication Date: Wed, 22/06/2011 - 09:15 Borders has cut its net losses by almost $100m (£61.7m) in May as two "buyout moguls" have emerged as contenders to take over the business. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#net losses
Beyond the banner is a term that publishers have kicked around for years in terms of digital marketing opportunities. As the number of different channels grows, so does the opportunity to really go beyond the banner but it often requires a significant commitment. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
More news stories like this |
PCWorld managed to snag previews of some of the pages, although they are a work-in-progress as the pages have not yet been colored or had speech bubbles put in. Continue reading at PC World
[ PC World | 2011-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#steve jobs
Written By: Caroline Horn Publication Date: Fri, 10/06/2011 - 08:14 An up-and-coming children's illustrator has warned that new British talent is being forced to go abroad in search of work as the UK picture book market becomes increasingly conservative. Frann Preston-Gannon, who was recently... Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk market
#british talent
#recently awarded
#fairy tales
Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing team
#open road
Written By: Lisa Campbell Publication Date: Thu, 02/06/2011 - 09:20 Borders stores in Australia will cease to exist in two weeks as the remaining stores were given their final death knell yesterday when administrators announced no buyer could be found. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#remaining stores
#administrators announced