Twitter will automatically take mobile users who click links in its Moments section to sped-up AMP pages every time it's possible, the company said Wednesday, lending momentum to the effort to improve the mobile web experience.Accelerated Mobile Pages, or AMP for short, deliver content at near instantaneous speeds by keeping the amount of JavaScript tags on each web page to a bare minimum. Less ad tech means shorter load times. Major publishers including The New York Times, Washington Post and BuzzFeed have been trying out the approach since last month."Publishers today publish desktop pages, mobile pages and now, AMP pages," said Michael Ducker, group product manager, Twitter. "The difference between a standard mobile web page and an AMP page is night and day." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-09 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 15/04/2011 - 08:56 An e-fiction venture aimed at tweens and teenagers is being launched by packager Discovery Books in May. Called Fiction Express, it will invite teenagers to buy books in instalments and to vote to decide the direction of the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Longtime Time Inc. executive John Squires, last seen running the magazine industry's version of Hulu, has a new gig: He's at Akademos, a Connecticut-based company that runs digital bookstores for small and mid-sized colleges. Continue reading at AllThingsD
[ AllThingsD | 2011-04-13 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 13/04/2011 - 12:00 Random House Children's Books has acquired a "YA novel in the spirit of The Time Traveller's Wife" by Tamara Ireland Stone. Editorial director Kelly Hurst and commissioning editor Lauren Buckland bought UK and Commonwealth... Continue reading at The Bookseller
[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Sun, 10/04/2011 - 16:03 Enhanced ebooks are dead, discoverability is the most important issue facing ebook vendors, while pricing strategies should be measured against other digital content, not physical books. These were the key themes that emerged... Continue reading at The Bookseller
[ The Bookseller | 2011-04-10 00:00:00 UTC ]
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Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publishers Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011s first quarter, compared to 2010s first quarter. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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The Publishers Information Bureau (PIB) reported overall growth for magazine ad sales for 2011s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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In an attempt to get readers behind their newly formed paywall, The New York Times has launched a deep discount offer to subscribers, which will run for a 26 week period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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The number of "promo pages"-advertorial and other pages labeled as advertising or promotion but produced to resemble editorial and often carrying tags such as "Must-haves" and "Essentials"-grew 9 percent in MPA member magazines in 2010, according to ad tracker MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
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Interest in ebooks has jumped since Borders and Angus & Robertson slipped into voluntary administration. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2011-03-28 00:00:00 UTC ]
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The New York Times today introduced its new digital subscription plan for charging the heaviest users of its site. The plan takes effect with readers in Canada today, and in the U.S. and the rest of the world on March 28. The plan offers three digital subscription plans across a variety of devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-18 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Publication Date: Wed, 09/03/2011 - 14:40 Faber and Guardian Books have acquired a title by columnist and author Grace Dent about social networking phenomenon Twitter. Guardian Books publisher Lisa Darnell and Faber publishing director for non-fiction Julian Loose jointly acquired world rights... Continue reading at The Bookseller
[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 24/02/2011 - 09:35 The price of ebook readers has been slashed again with wholesaler Makro advertising the Binatone ReadMe Classic for around £35. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 21/02/2011 - 08:40 Man Booker winner Hilary Mantel and Susan Hill are among the writers longlisted for the £30,000 Sunday Times EFG Private Bank Short Story Award 2011. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-21 00:00:00 UTC ]
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Tomorrow, TIME Magazine will show off its makeover. After months of trial, the editors of TIME have created a new version of the iconic magazine. Though some of the publication remains the same, other features will be transformed. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-18 00:00:00 UTC ]
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OverDrive Media Console--the iPhone app that lets users check out and read ebooks from their local libraries--has been upgraded to a universal app optimized for... Continue reading at PC World
[ PC World | 2011-02-17 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 17/02/2011 - 13:50 More people aged over 55 own e-readers than the younger generation, according to a new study on digital reading habits. Data released by research company OnePoll shows 6% of readers in the over-55 categoryequivalent to... Continue reading at The Bookseller
[ The Bookseller | 2011-02-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 16/02/2011 - 15:40 World Book Day will be supported by News International for the second year running, with £1 WBD book tokens to be printed in both the Times and the Sun. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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Kindle 2.6 for iPhone and iPad now displays "real page numbers," which Amazon has been adding to a large number of ebooks available from the Kindle Store. Continue reading at PC World
[ PC World | 2011-02-15 00:00:00 UTC ]
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At a press conference this morning, Time Inc. announced it is launching an "all access" digital subscription plan in an effort to offer their brands to readers on any platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-11 00:00:00 UTC ]
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