For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms attempt to sell brands and advertisers on what they... Continue reading at 'AdWeek'
[ AdWeek | 2017-03-16 00:00:00 UTC ]
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Foyles has defended the wages of its staff after an online petition called on the company to pay booksellers the Living Wage. The petition at Change.org was set up today (11th December) by Lindsay Woods, who is campaigning for the six-store company to pay all its workers “at least the London... Continue reading at The Bookseller
[ The Bookseller | 2014-12-12 00:00:00 UTC ]
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Hachette is selling three of its titles, including Amanda Palmer's new book 'The Art of Asking,' using buy buttons on Twitter. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-10 00:00:00 UTC ]
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Hachette has partnered with Gumroad, a company that enables direct sales through Twitter, to see if the social media platform can sell books. The post Hachette Tests if Gumroad Can Sell Books on Twitter appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-10 00:00:00 UTC ]
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From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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Hachette Book Group in the US has partnered with Gumroad to sell books directly through Twitter. From later this week (11th December), tweets from certain authors will contain buy buttons allowing customers to buy the books without leaving Twitter. The first book to be offered this way will be... Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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The Hachette Book Group is partnering with native commerce platform Gumroad in a special promotion to sell print books by Amanda Palmer, Chris Hadfield and The Onion via Twitter beginning December 11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-08 00:00:00 UTC ]
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Overall, Black Friday sales are said to have dropped this year, but some independent bookstores reported strong sales on Friday and Saturday of the holiday weekend, even as they celebrated the Indies First bookstore initiative. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-02 00:00:00 UTC ]
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An investigation into the rape trial of an Aussie rules footballer has been awarded Britain's leading sports book prize. Continue reading at BBC World
[ BBC World | 2014-11-28 00:00:00 UTC ]
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"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has its sights set on YouTube stars.To meet the content demands of its growing millennial audience, the magazine publisher's digital-video division, Conde Nast... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Jodi Picoult's latest book explores a mother-daughter relationship and was inspired by the author's youngest daughter leaving home Continue reading at BBC World
[ BBC World | 2014-11-04 00:00:00 UTC ]
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Watch videos from Books in Browsers 2014, where speakers presented cutting-edge ideas and projects in digital book publishing, as well as ideas on the future of ebooks, authors and reading. The post Books in Browsers 2014 Video Playlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-31 00:00:00 UTC ]
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The explainer video has become a pervasive format across digital publishers, from BuzzFeed to Business Insider. It’s not a new invention, but it’s proving more and more attractive to publishers as they aim to grow their Web video operations. Here’s why. The post Why publishers are flocking to... Continue reading at Digiday
[ Digiday | 2014-10-27 00:00:00 UTC ]
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A Twitter campaign to encourage more authors to sign up to Public Lending Right has been successful, according to Tracy Chevalier. Seventy authors registered for PLR in the first week of the campaign, led by Chevalier - an increase of 400% on the same period the year before. Chevalier, chair... Continue reading at The Bookseller
[ The Bookseller | 2014-10-22 00:00:00 UTC ]
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Bloomberg has placed video at the center of its digital efforts, a strategy that is beginning to pay off for the business publisher. The post Inside Bloomberg Media’s digital video business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-22 00:00:00 UTC ]
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More brands are publishing video directly to Facebook instead of to YouTube and then using Facebook for distribution. The post Facebook video isn’t killing off YouTube — yet appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-21 00:00:00 UTC ]
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The number of Americans who identify as atheists or secular humanists has increased more than 200 percent in the past 25 years, becoming the fastest-growing "religious" orientation in the country. How do these people live fulfilling and meaningful lives without the traditional support of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
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Kobo’s president has launched a Twitter tirade about why indie authors should beware of Amazon’s supplier negotiation tactics. Michael Tamblyn, president and chief content officer of the Canada-based ebook company, took to social media today (17th October) to warn self-published authors in 32... Continue reading at The Bookseller
[ The Bookseller | 2014-10-18 00:00:00 UTC ]
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Martha Stewart Living Omnimedia Inc. will farm out most of its magazine operations to Better Homes and Gardens publisher Meredith Corp., cutting costs as it focuses on brand-licensing deals. Meredith... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-10-16 00:00:00 UTC ]
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BuzzFeed knows that if ain't broke, don't fix it. The publisher returned with a new Dear Kitten video with Friskies this week, though threw the cat’s mortal enemy—the dog—into the mix. And all the feline and canine love on the Internet has propelled the clip to 5.8 million views since it was... Continue reading at AdWeek
[ AdWeek | 2014-10-15 00:00:00 UTC ]
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