More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines (14%) and national newspapers (11%).But the appetite for different kinds of digital media is becoming very particular, according to Advertiser Perceptions, which twice a year takes the pulse of about 2,000 marketer and agency professionals. Respondents were most bullish on new outlays in social media, with 47% saying their spending there will rise, followed by video sites like YouTube and Hulu, with 40% predicting increases.Portals, which include Yahoo and AOL, ranked lowest within digital, with just 16% of respondents saying they expected new spending there. Portals made up the only digital category where more respondents predicted declines. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-24 00:00:00 UTC ]
As questions continue to swirl about Hillary Clinton’s potential run for the presidency in 2016, her still-unpublished book, "Hard Choices" (Simon & Schuster), was the most buzzed about title on social media in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hillary clinton
#hard choices
#simon schuster
Men are giving up on reading books because they prefer to watch the big screen version instead, a... Continue reading at The Bookseller
[ The Bookseller | 2014-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading books
Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing partners
#procter gamble
#ripple effects
#production companies
Specs Who Brandi Glanville Age 41 Accomplishments Star of Bravo’s The Real Housewives of Beverly Hills; author (her new book, Drinking and Dating: P.S. Social Media Is Ruining Romance, will be released Feb. 11) Base Los Angeles What’s the first information you consume in the morning? I guess it... Continue reading at AdWeek
[ AdWeek | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#favorite magazines
KLM Royal Dutch Airlines said the decision to add payment via social media came from customer requests.Passengers can now pay for their flights via social media on KLM Royal Dutch Airlines. The company announced Tuesday that passengers will be able to use Facebook and Twitter to book flights,... Continue reading at Fast Company
[ Fast Company | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book flights
#customer requests
Veronica Roth’s Divergent, the first book in her wildly popular series of the same name, was the most-talked-about title on social media in January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#veronica roth
Publishing Perspectives's latest column for the Italy's Giornale della Libreria looks at whether social media really influences readers to buy books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest column
#buy books
The Digital Book World/Writer's Digest 2014 survey, which polled just over 9,000 authors, found that many, given the chance, would still opt for a traditional book deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#survey finds
The world of traditional media suffered so many earthquakes in 2013—Time Inc. getting set to spin off from Time Warner, The Washington Post selling for a song, New York magazine announcing the end of its weekly status—that one could be forgiven for thinking the sky will fall on the industry in... Continue reading at Crains New York
[ Crains New York | 2014-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pricing options
#huffington post
#business insider
#paying subscribers
#flip side
Many digital publishers have placed it at the heart of their business strategy - but there are concerns over transparencyIn 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper... Continue reading at The Guardian
[ The Guardian | 2014-01-05 00:00:00 UTC ]
More news stories like this |
As Chaplain of The Colbert Report and a bestselling author, Rev. James Martin S.J. is one few religious figures to star on the mass media. Here, the bestselling author discusses his career and beliefs. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#colbert report
#bestselling author
#james martin
#mass media
The media-industrial complex loves nothing so much as an anniversary -- especially a grim anniversary. Considering that the assassination of President John F. Kennedy is an event that not only radically transformed our nation but the media itself, it's no surprise that the 50th anniversary of... Continue reading at Advertising Age
[ Advertising Age | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#exact replica
#anniversary year
#recent trip
Not being able to control access to content as users bypass the paywall is a major challenge facing publishers. This is according to new research carried out by MPP Global Solutions as part of its latest webinar on the future of digital publishing m ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#research carried
#digital publishing
American Psycho author Bret Easton Ellis is what's known in online circles as a world–class troll. For the uninitiated, a troll is someone who expresses a controversial and often contrarian opinion in order to get a rise out of people and draw attention to himself. If someone is widely... Continue reading at Fast Company
[ Fast Company | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public library
Stephen King’s follow-up to his 1977 novel The Shining was the most buzzed-about book on social media for the month of September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stephen king
Livefyre, a provider of comment-hosting tools for online publishers that has been expanding into other areas of social content, has agreed to acquire Storify — a service that allows users to curate conversations from Twitter, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishers
The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek
[ AdWeek | 2013-08-15 00:00:00 UTC ]
More news stories like this |
China's Douban is experimenting with crowdsourced translations of English literature, including SF and short stories by David Mitchell. Can it help authors enter the market? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#foreign authors
#english literature
#short stories
#david mitchell
A little mystery by a debut writer got everyone talking on social media last month, after that unknown writer was revealed to be none other than Harry Potter author J.K. Rowling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#debut writer
The definition of magazine advertising sales has changed dramatically in recent years. New products, new competition and new market forces are expanding the role. Print, still an important piece of the puzzle, is just that—a piece. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#important piece
#changed dramatically
#market forces