Notice more TV ads lately? You’re not imagining it. The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite years of promises to cut back on ads. Last quarter, commercial time rose 1 percent, according to Michael Nathanson, an analyst at MoffettNathanson LLC. After declining in 2017, the volume of ads increased every quarter last year and expanded again in the first half of 2019, he says. Fox was the only major cable network group to lower its ads last quarter, cutting them by 2 percent, according to Nathanson’s analysis. As TV viewership declines and more consumers jump to streaming services like Netflix, media companies have only a couple of options to generate the advertising revenue that Wall Street expects: They can raise prices, run more commercials or do a little of both. “Look at the decline in ratings,” Nathanson says. “Everyone’s got pressure to make their quarterly numbers. Long-term, it’s a very bad decision, but you don’t want to miss your numbers and have your stock go down.” Media companies are adding more commercials because sponsors are more sensitive to price increases than to clutter, says Brian Wieser, global president of business intelligence at the advertising giant GroupM. And if a TV network were to cut the time allotted for commercials, it would need to boost advertising rates to make up the difference—a tough sell if... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-02 17:18:39 UTC ]
News tagged with:
#earnings call
#—bloomberg news
#time warner
As part of a companywide effort to reduce costs, Amazon has eliminated an unspecified number of jobs in its Books business. Word of the reductions came in a letter sent yesterday to employees from CEO Andy Jassy describing “role eliminations” in the company's Books and Devices units. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#books business
#book group
#reduce costs
#unspecified number
Microsoft's Xbox Game Pass Ultimate Perks now include freebies from an erstwhile rival. The company now offers Ultimate subscribers three-month free trials of Apple Music and Apple TV+ to newcomers for either media service. You can stream tunes in the background while you're playing Halo... Continue reading at Engadget
[ Engadget | 2022-11-16 16:50:43 UTC ]
More news stories like this | News stories tagged with:
#apple tv+
#ted lasso
#tech companies
#libraries
After a large job cut in mid-July, Callisto Media made another significant staff reduction on Monday in a move to cut costs during an uncertain economic climate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#cut costs
Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Golden Voice narrator George Guidall compellingly narrates Craig Johnson’s latest Longmire... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-24 13:48:59 UTC ]
More news stories like this | News stories tagged with:
#editors recommend
#audiobook listening
#audiobook clips
#featured listens
#audiobook
In-person regional bookseller conferences came roaring back to life this fall with six high-energy shows. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#roaring back
#bookseller
Book.io, which describes itself as “an NFT marketplace for buying, reading, and selling e-books and audiobooks,” is looking to help authors build new revenue streams, and has buy-in from Ingram. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#nft marketplace
#authors build
#revenue streams
The legacy news publisher Newsweek has hired Kevin Gentzel as its global chief commercial and growth officer, a newly created role, where he will report to chief executive Dev Pragad, Adweek has learned. Gentzel began the role Wednesday. In the position, he will oversee all lines of revenue... Continue reading at AdWeek
[ AdWeek | 2022-10-13 11:12:10 UTC ]
More news stories like this | News stories tagged with:
#news publisher
The moves at the nation’s largest newspaper publisher include a week of mandatory unpaid leave and voluntary buyouts. Continue reading at The New York Times
[ The New York Times | 2022-10-12 21:51:53 UTC ]
More news stories like this | News stories tagged with:
#voluntary buyouts
New York Comic Con returned to the Javits Center at full strength for 2022. Held October 6-9, the event drew 200,000 attendees, according to a spokesperson for ReedPop, the show organizer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#roaring back
#javits center
#full strength
#comic con
The National Book Foundation is preparing for its first live marquee event since the pandemic hit—even as its team looks to the horizon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#national book foundation
The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age
[ Advertising Age | 2022-09-27 15:00:48 UTC ]
More news stories like this | News stories tagged with:
#hearst
A smaller New England Independent Booksellers Association show was no less lively for it, with booksellers celebrating streaks of good sales and welcoming a new board to the association. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#good sales
#booksellers association
Translated by Charlotte Whittle The novel, Looking Back by Colombian author Juan Gabriel Vázquez, which has won a major literary prize in Mexico, will have many readers. It is one of the great novels to have been written in Spanish and its author tells us that the events it portrays also... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-23 08:52:19 UTC ]
More news stories like this | News stories tagged with:
#charlotte whittle
#great novels
#author tells
#real life
#literary prize
Michael Dirda recalls a time of typewriters and landlines, of putting together a newspaper section that captured the joy of literature and love of reading. Continue reading at The Washington Post
[ The Washington Post | 2022-09-22 15:00:54 UTC ]
More news stories like this | News stories tagged with:
#early days
Richard Osman's "The Bullet that Missed" reconvenes his septuagenarian crime fighters. Continue reading at The Washington Post
[ The Washington Post | 2022-09-16 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#richard osman
Christopher Pike's YA horror novel 'The Midnight Club,' which was published nearly 20 years ago, has found its home with streaming service Netflix and will make its screen debut on October 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv alert
Assassin’s Creed Mirage, the next entry in Ubisoft’s long-running action-adventure series, will arrive in 2023. The publisher announced the release date today during its Ubisoft Forward event. Set two decades before the events of Assassin’s Creed Valhalla, the game will reunite fans with a Basim... Continue reading at Engadget
[ Engadget | 2022-09-10 20:07:51 UTC ]
More news stories like this | News stories tagged with:
#integral part
#amazon luna
#publisher announced
Women-operated and founded podcast network Lemonada Media is launching a book club in partnership with publishing company Penguin Random House. Starting September, the Lemonada Book Club will select recent or upcoming fiction and nonfiction book releases under PRH--aligned with topics related to... Continue reading at AdWeek
[ AdWeek | 2022-08-31 12:13:11 UTC ]
More news stories like this | News stories tagged with:
#nonfiction book
#book club
#penguin random house