TV networks jam in more commercials despite vows to cut back

Notice more TV ads lately? You’re not imagining it. The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite years of promises to cut back on ads. Last quarter, commercial time rose 1 percent, according to Michael Nathanson, an analyst at MoffettNathanson LLC. After declining in 2017, the volume of ads increased every quarter last year and expanded again in the first half of 2019, he says. Fox was the only major cable network group to lower its ads last quarter, cutting them by 2 percent, according to Nathanson’s analysis. As TV viewership declines and more consumers jump to streaming services like Netflix, media companies have only a couple of options to generate the advertising revenue that Wall Street expects: They can raise prices, run more commercials or do a little of both. “Look at the decline in ratings,” Nathanson says. “Everyone’s got pressure to make their quarterly numbers. Long-term, it’s a very bad decision, but you don’t want to miss your numbers and have your stock go down.” Media companies are adding more commercials because sponsors are more sensitive to price increases than to clutter, says Brian Wieser, global president of business intelligence at the advertising giant GroupM. And if a TV network were to cut the time allotted for commercials, it would need to boost advertising rates to make up the difference—a tough sell if... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-02 17:18:39 UTC ]
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[ ABC News | 2022-02-15 18:29:26 UTC ]
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Amazon’s upgraded Kindle Paperwhite just got its first huge price cut

Amazon released a fantastic new Kindle Paperwhite in late 2021 and right now it’s available for $45 less than usual. The online retailer has cut the price of the 32GB Kindle Paperwhite Signature Edition to $145, which is down from $190. We reviewed the new Paperwhite in December and gave... Continue reading at PC World

[ PC World | 2022-02-07 15:11:41 UTC ]
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Review: A debut novel of love and privilege that's made for TV

Coco Mellors' 'Cleopatra and Frankenstein' evokes a rich universe in multiple senses, but it feels engineered for a Netflix adaptation. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-02-04 14:00:54 UTC ]
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Germany’s Zebralution Backs a New IPG Audio Award in the UK

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[ Publishing Perspectives | 2022-01-25 14:16:22 UTC ]
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Our attention spans are suffering. Maybe there’s a way to get them back.

Johann Hari's "Stolen Focus" examines how technology robs us of our attention, and how to get it back. Continue reading at The Washington Post

[ The Washington Post | 2022-01-22 12:00:15 UTC ]
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Cornerstone celebrates Fforde's latest with TV ad campaign

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[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Amazon Kindle is back on sale for $50 today only

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[ Engadget | 2022-01-16 16:05:56 UTC ]
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Osman named 2021's number one bestseller as TV star’s cosy crime titles set the tills alight

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[ The Bookseller | 2022-01-06 06:20:57 UTC ]
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Jessica Chastain has optioned Jessamine Chan’s The School for Good Mothers for TV.

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[ Literrary Hub | 2022-01-05 16:49:39 UTC ]
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[ Publishing Perspectives | 2022-01-05 14:57:32 UTC ]
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[ The Bookseller | 2022-01-05 14:39:23 UTC ]
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White Lion bags first official cookbook inspired by TV series Peaky Blinders

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Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

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[ AdWeek | 2022-01-04 11:56:02 UTC ]
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[ The Guardian | 2021-12-29 14:00:23 UTC ]
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Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

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[ AdWeek | 2021-12-23 13:56:54 UTC ]
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[ Advertising Age | 2021-12-22 21:33:06 UTC ]
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[ The Bookseller | 2021-12-20 16:08:03 UTC ]
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