Yahoo-owned Tumblr wants in on livestreaming, and it's taking a different route than Facebook or Twitter's Periscope app. Today the site is launching a live video feature that will let content creators and brands push their clips to Tumblr. But unlike live video on Facebook, Twitter and YouTube, Tumblr does not have a built-in video player. Instead, the site plugs into existing YouNow, YouTube, Kanvas and Upclose content that now appears in dashboards—or feeds of photos, videos and GIFs. TechCrunch was first to break the news yesterday. "As our peers invest in live video, we want Tumblr to serve as the best publishing and discovery platform for the content—no matter where it's created," Tumblr said in a statement today. To share a stream on Tumblr, users can click a button from the video app. Once a clip is shared, Tumblr will send out a push notification prompting people to open the app and watch the video, similar to Facebook Live. The video will also stay at the top of dashboards so that it's prominent. Each video can also be saved as a regular video post that lives on Tumblr. Tumblr is also working with a handful of publishers like MTV, The Huffington Post, Mashable and Refinery29 to help livestream their events and content. A Tumblr rep said that live video won't be plugged into ads, but the social network has experimented with sponsored clips before. In April, Toyota sponsored a livestream of country music festival Stagecoach on Tumblr and Yahoo. Instead... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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But just how “real” is it? Five years ago, Mark Zuckerberg stated in no uncertain terms that Facebook was going to build the metaverse, a digital world that’s a surrogate for our real one, predicted by science fiction for decades. That’s why he bought Oculus, and invested heavily in VR. But a... Continue reading at Fast Company
[ Fast Company | 2019-09-04 09:00:55 UTC ]
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Delegates at this year’s FutureBook Conference will have the chance to receive a full day of training into coding, as part of the event. Continue reading at The Bookseller
[ The Bookseller | 2019-08-26 14:40:06 UTC ]
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Lily James will join Margaret Atwood as a special guest for the live cinema event to mark the long-awaited publication of The Testaments (Chatto & Windus). Continue reading at The Bookseller
[ The Bookseller | 2019-08-19 10:18:34 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Walmart removes pro-gun T-shirt listings Walmart has removed T-shirts with pro-gun slogans from its website... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 10:25:56 UTC ]
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Verizon has announced the sale of Tumblr, the fallen online community left over from the Yahoo acquisition, to the owner of WordPress, the website publishing company. On Monday, Verizon Media said it was unloading Tumblr, but did not disclose the terms of the deal. Axios reported the sale was... Continue reading at Advertising Age
[ Advertising Age | 2019-08-12 22:12:36 UTC ]
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Verizon started looking to offload Tumblr since at least May. Now it's found a taker. Automattic Inc., the software company behind the online publishing platform WordPress, has agreed to scoop up the blogging platform both companies said Monday afternoon. Terms of the deal were not disclosed.... Continue reading at AdWeek
[ AdWeek | 2019-08-12 21:22:39 UTC ]
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The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek
[ AdWeek | 2019-08-08 15:34:45 UTC ]
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Penguin Random House US has finalised the deal to buy the US book-publishing assets of F+W Books. Continue reading at The Bookseller
[ The Bookseller | 2019-07-21 22:23:56 UTC ]
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A new production wrinkle did little to boost interest in the MLB All-Star Game, as the TV turnout for Fox’s mic’d-up Midsummer Classic fell to an all-time low. According to Nielsen live-plus-same-day data, Tuesday night’s showdown between the American and National League headliners averaged... Continue reading at Advertising Age
[ Advertising Age | 2019-07-11 18:50:40 UTC ]
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Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-11 18:30:41 UTC ]
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A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-11 04:01:02 UTC ]
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B&N issued a final tender offer to its shareholders for an acquisition bid from Elliott Capital Advisors in documents filed with the SEC that also offered a detailed look at the acquisition process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-10 04:00:00 UTC ]
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Anyone who has been paying attention over the past year is probably well aware that Facebook has a problem with misinformation. But a number of recent events have highlighted an issue that could be even more problematic for the company and its users: namely, harassment and various forms of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-07-03 11:45:26 UTC ]
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Already among the world's richest awards for self-published content, Amazon's global literary prizes now include a chance at Amazon Studios development. The post Amazon Literary Prize Finalists To Be Considered for Prime Video appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-03 02:12:27 UTC ]
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BBC children’s channel CBBC has commissioned a live action adaptation of Enid Blyton’s classic boarding school series, Malory Towers. Continue reading at The Bookseller
[ The Bookseller | 2019-07-01 18:19:22 UTC ]
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The live performance is executive-produced by Susan Disney Lord, Abigail Disney, and Timothy Disney. Political theater will take on a whole new meaning tonight with help from Abigail Disney, Pulitzer Prize-winning playwright Robert Schenkkan, and a handful of high-caliber celebrities.Read Full... Continue reading at Fast Company
[ Fast Company | 2019-06-24 10:51:52 UTC ]
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Popular novels, technical tomes and self-published books are pirated and sold on Amazon. That may actually be helping the company extend its grip on the book business. Continue reading at The New York Times
[ The New York Times | 2019-06-23 21:06:40 UTC ]
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Yeah, that situation with the Parkland graduate was appalling. Here’s another Harvard kid who should have been sent packing: Mark Zuckerberg. Fifteen years ago, the entrepreneurial undergrad was emailing a friend about the harvest of his proto social network, “The Face Book.” As revealed a few... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-21 14:07:05 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today US Weekly magazine’s website is running an article on “the Best Dressed... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 10:00:00 UTC ]
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Lululemon Athletica Inc. has quietly closed its men’s standalone stores in New York City and Toronto even as it plans to more than double its men’s business in the next five years. The retailer found that guests respond better to Lululemon “as a dual-gender brand,” spokeswoman Erin Hankinson... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 20:05:22 UTC ]
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