Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure" books of your childhood? Netflix is planning some new programming with a similar storytelling format, Bloomberg News reports. Viewers "will get to choose their own storylines in one episode of the upcoming season of 'Black Mirror,' the Emmy-winning science-fiction anthology series," Bloomberg says. We can't wait to see it. Just one request, though. The real world seems dystopian enough right now -- is it too much to ask for one storyline that ends with a happily-ever-after?Advertising Week New York (one day down, three to go)After day one, here's a thought from Jeanine Poggi: During the five panels she's moderating, only two of the 15 speakers (not counting herself) are women. That's interesting, "considering there are more than a half dozen panels on Monday alone focused on gender equality, diversity and inclusion," Poggi writes in Ad Age's roundup, which includes more on the diversity, equality and inclusion discussions; the line to get photos with Bullseye, Target's mascot dog; a prediction of ads to come on Netflix; and the downside of reducing Advertising Week sprawl. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-10-02 00:00:00 UTC ]
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Some good news: today, Publishers Weekly reported that We Need Diverse Books is partnering with Penguin Random House on a series of programs to get more books by Black writers published. The Black Creatives Fund initiative involves a “Revisions Workshop”; a mentoring program; and marketing... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-17 18:23:38 UTC ]
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News Corp will receive ‘significant payments’ to feature news outlets in Google’s News ShowcaseGoogle and Rupert Murdoch’s News Corp have signed a multi-year partnership that will lead to the search engine paying for journalism from news sites around the world, including the Wall Street Journal,... Continue reading at The Guardian
[ The Guardian | 2021-02-17 17:11:57 UTC ]
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Operating under the Black Creatives Fund banner, We Need Diverse Books is partnering with Penguin Random House on a series of programs designed to get more books by Black writers published. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-17 05:00:00 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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The Bookseller is calling for authors to pen an “ode to booksellers” as part of a celebration of the trade during a time when high-street bookshops are unable to open their doors. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 20:12:04 UTC ]
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Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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Chicago’s only Black woman-owned bookstore opened in the summer of 2019. Over the past two years, Semicolon has served as a vital and vibrant cultural hub and gallery space. Last summer, as the coronavirus began to tear through our country and small businesses had to close their doors, Semicolon... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-12 16:25:48 UTC ]
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Milestone Media, the African American–owned publisher that created the celebrated Black superhero comics universe, will relaunch its publishing program later this month with the release of newly created original series in digital and print formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
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Melvin Burgess’ Three Bullets, which interrogates themes of brainwashing and the far-right, will be released this summer alongside a 25th-anniversary edition of the author’s pioneering YA novel Junk. Continue reading at The Bookseller
[ The Bookseller | 2021-02-11 21:15:24 UTC ]
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In 1905 a magazine editor asked Leblanc to contribute a story of adventure along the lines of Sherlock Holmes. The result was an instant success. Continue reading at The Washington Post
[ The Washington Post | 2021-02-10 13:00:00 UTC ]
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The Bookseller is to run two new category previews in the second quarter of 2021 as it looks to highlight growing areas of the market and key national celebrations such as Black History Month and Pride. Continue reading at The Bookseller
[ The Bookseller | 2021-02-09 22:49:33 UTC ]
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A list of nonfiction Black history books you can read this month to learn more about the history of racism and being Black in the U.S., including Men We Reaped: A Memoir by Jesmyn Ward. Continue reading at Book Riot
[ Book Riot | 2021-02-09 11:31:00 UTC ]
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Leaders of Frankfurter Buchmesse and the Börsenverein, supported by the Independent Publishers Association, condemn the killing. The post Lebanon: Calls for Investigation Follow Publisher Lokman Slim’s Murder appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-08 05:43:34 UTC ]
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At the turn of the 20th century, with few children's books featuring Black characters, one young editor implored his peers to 'Let us make the world know that we are living.' Continue reading at The Conversation
[ The Conversation | 2021-02-05 13:08:13 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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CILIP, the Chartered Institute of Library & Information Professionals, has called for planned cuts to the National Library of Wales to be abandoned, ahead of a debate in the Senedd today (3rd February). Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 06:32:21 UTC ]
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'The Access Guide to the Black Comic Book Community 2020-2021', is the first in a series of reference works that will showcase creators of color who released books in 2020 as well as industry institutions and events that spotlight their works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
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The recycled gossip is tiresome, but what’s most irritating about “A Bright Ray of Darkness” is that it’s really good. Continue reading at The Washington Post
[ The Washington Post | 2021-02-02 14:00:00 UTC ]
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A thoughtful line-up of actors is an early sign that this adaptation of Neil Gaiman’s DC Comics series is in good handsNeil Gaiman’s comic book The Sandman isn’t quite in the canon of unadaptable literature, but converting it from page to screen is not a task for the fainthearted. That is why... Continue reading at The Guardian
[ The Guardian | 2021-02-02 11:00:34 UTC ]
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