Tuesday Wake-Up Call: AT&T's ad-tech ambitions. Plus, CBD brands explode

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its acquisition of Time Warner by making a deal to buy AppNexus, an ad tech platform. As George Slefo writes in Ad Age, "The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook" by giving advertisers an alternative major destination for their spending. AppNexus offers publishers software to automate ad sales in formats like display, audio and over-the-top video. The experts Slefo talked to say AppNexus will provide the newly expanded AT&T the ad-tech "plumbing" it needs to sell its expanding portfolio of inventory. But AT&T still has other hurdles, like how to tie together consumer data across mobile, TV and other devices as it capitalizes on Time Warner's content. Mike Baker, CEO at ad tech company DataXu, told Slefo: "While AppNexus would bring them all the ad tech plumbing they need, this kind of next-generation analytics would still be a missing piece."'A real bike for real Americans'Harley-Davidson, a Wisconsin-based brand heavily steeped in Americana, has been caught up in a trade dispute between the Trump administration and the European Union. And as a result, it's shifting some production abroad. (It... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-06-26 00:00:00 UTC ]
News tagged with: #european union #brands aren

Other Publishing stories related to: 'Tuesday Wake-Up Call: AT&T's ad-tech ambitions. Plus, CBD brands explode'


Check Amazon’s certified refurbished tech deals for bigger Prime Day savings

Smart shoppers don’t forget to check out Amazon Renewed, Amazon’s certified refurbished store, for additional Prime Day deals savings on everything from iPads to laptops to Amazon Kindles, Echos, and Fire tablets. It’s a way to save even more if you trust Amazon’s returns... Continue reading at PC World

[ PC World | 2022-07-12 20:11:34 UTC ]
More news stories like this | News stories tagged with: #retail stores #ve found #fire tablet #full refund #limited quantities #bound books #kindle


Tuesday New Release Day: Starring Wayne, Okparanta, Chang, and More

Here’s a quick look at some notable books—new titles from Teddy Wayne, Chinelo Okparanta, K-Ming Chang, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-07-12 09:59:18 UTC ]
More news stories like this | News stories tagged with: #k-ming chang #upcoming titles #post tuesday #release day #notable books— #teddy wayne #whatpublishers weeklyhad


When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #recognizable brands #graphic design #planned series


Frankfurter Buchmesse and the Börsenverein Join Calls to Protect Ragıp Zarakolu and Other Exiles

Germany's Börsenverein and Frankfurter Buchmesse 'condemn Erdogan's swap deal,' calling on Sweden and Finland 'to stand their ground.' The post Frankfurter Buchmesse and the Börsenverein Join Calls to Protect Ragıp Zarakolu and Other Exiles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-07 18:59:15 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse


Tuesday New Release Day: Starring Habib, Kaplan, Zevin, and More

Here’s a quick look at some notable books—new titles from Conner Habib, Isabel Kaplan, Gabrielle Zevin, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-07-05 09:59:03 UTC ]
More news stories like this | News stories tagged with: #gabrielle zevin #upcoming titles #post tuesday #release day #notable books— #whatpublishers weeklyhad


Tuesday New Release Day: Starring Walter, Bazawule, Bourne, and More

Here’s a quick look at some notable books—new titles from Jess Walter, Blitz Bazawule, our own Michael Bourne, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-06-28 09:59:36 UTC ]
More news stories like this | News stories tagged with: #upcoming titles #post tuesday #release day #notable books— #jess walter #whatpublishers weeklyhad


Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
More news stories like this | News stories tagged with: #ad industry #nielsen


Tuesday New Release Day: Starring Moshfegh, Hogeland, Gallagher, and More

Here’s a quick look at some notable books—new titles from Ottessa Moshfegh, Anna Hogeland, Leigh N. Gallagher, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-06-21 09:59:37 UTC ]
More news stories like this | News stories tagged with: #upcoming titles #post tuesday #ottessa moshfegh #release day #notable books— #whatpublishers weeklyhad


Liberation is having a space to call your own. L.A.'s Reparations Club proves it

For founder and owner Jazzi McGilbert, the concept bookshop and creative space is a physical offering for Black people in L.A. to be themselves. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-06-17 19:58:19 UTC ]
More news stories like this | News stories tagged with: #black people #bookshop


The Apple TV 4K drops to $130, plus the rest of the week's best tech deals

If you're still hunting for the perfect gift for dad ahead of Father's Day this weekend, a bunch of our favorite gadgets are on sale right now. The Apple TV 4K remains discounted to $130, its cheapest price yet, and a couple of colors of the AirPods Max are $120 off. Amazon's Fire tablets and... Continue reading at Engadget

[ Engadget | 2022-06-17 15:30:52 UTC ]
More news stories like this | News stories tagged with: #worth noting #ll save #mobile app #companion app #clean base #nest hub #buying advice #kindle


Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
More news stories like this | News stories tagged with: #editorial team #digital publishing


Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #early version #measurement company #cross-platform tool #enable publishers #single metric #digital platforms #nielsen


Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital content


Tuesday New Release Day: Starring Brooks, Newman, Taddeo, and More

Here’s a quick look at some notable books—new titles from Geraldine Brooks, Sandra Newman, Lisa Taddeo, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-06-14 09:59:21 UTC ]
More news stories like this | News stories tagged with: #lisa taddeo #upcoming titles #post tuesday #release day #notable books— #geraldine brooks #whatpublishers weeklyhad


‘After lockdown, things exploded’ – how TikTok triggered a books revolution

Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genresIt’s four o’clock on a sunny Saturday afternoon and the Krispy Kreme doughnut... Continue reading at The Guardian

[ The Guardian | 2022-06-08 05:00:14 UTC ]
More news stories like this | News stories tagged with: #alice oseman #love affair ##booktok #early months #asian authors #make sense #graphic novel #manga


Tuesday New Release Day: Starring Crosley, Gayle, Fajardo-Anstine, and More

Here’s a quick look at some notable books—new titles from Sloane Crosley, Caleb Gayle, Kali Fajardo-Anstine, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-06-07 09:59:25 UTC ]
More news stories like this | News stories tagged with: #kali fajardo-anstine #upcoming titles #post tuesday #release day #notable books— #sloane crosley #whatpublishers weeklyhad


Tuesday New Release Day: Starring Sedaris, Adelmann, Cross-Smith, and More

Here’s a quick look at some notable books—new titles from David Sedaris, Maria Adelmann, Leesa Cross-Smith, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-05-31 09:59:55 UTC ]
More news stories like this | News stories tagged with: #leesa cross-smith #upcoming titles #post tuesday #release day #notable books— #david sedaris #whatpublishers weeklyhad


Seven Seas Calls for Union Election

Seven Seas Entertainment has alerted the National Labor Relations Board that it has chosen to hold an election among its employees to decide whether the staff will unionize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #union election #seas entertainment


TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with: #samba tv #prime time #measurement solutions #nielsen


Tuesday New Release Day: Starring Batuman, Lee, Chaon, and More

Here’s a quick look at some notable books—new titles from Elif Batuman, our own Marie Myung-Ok Lee, Dan Chaon, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-05-24 09:59:12 UTC ]
More news stories like this | News stories tagged with: #upcoming titles #post tuesday #release day #notable books— #elif batuman #whatpublishers weeklyhad