Tuesday Wake-Up Call: AT&T's ad-tech ambitions. Plus, CBD brands explode

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its acquisition of Time Warner by making a deal to buy AppNexus, an ad tech platform. As George Slefo writes in Ad Age, "The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook" by giving advertisers an alternative major destination for their spending. AppNexus offers publishers software to automate ad sales in formats like display, audio and over-the-top video. The experts Slefo talked to say AppNexus will provide the newly expanded AT&T the ad-tech "plumbing" it needs to sell its expanding portfolio of inventory. But AT&T still has other hurdles, like how to tie together consumer data across mobile, TV and other devices as it capitalizes on Time Warner's content. Mike Baker, CEO at ad tech company DataXu, told Slefo: "While AppNexus would bring them all the ad tech plumbing they need, this kind of next-generation analytics would still be a missing piece."'A real bike for real Americans'Harley-Davidson, a Wisconsin-based brand heavily steeped in Americana, has been caught up in a trade dispute between the Trump administration and the European Union. And as a result, it's shifting some production abroad. (It... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-06-26 00:00:00 UTC ]
News tagged with: #european union #brands aren

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Tuesday New Release Day: Starring O’Farrell, Sexton, Homes, and MOre

Here’s a quick look at some notable books—new titles from Maggie O’Farrell, Margaret Wilkerson Sexton, A.M. Homes, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-09-06 09:59:04 UTC ]
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Area man named Bob Jablonski returns library book called Hitler 77 years overdue.

A New Jersey man named Bob Jablonski has finally returned Hitler to the local library. No, this is not The Onion. Bob Jablonski checked out the 1936 biography of Adolph Hitler in 1947, for a school book report, and presumably kept it all these years just to make sure the Allies had truly won... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-02 14:55:57 UTC ]
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Best of 2000 AD Proves Why the Comics Are Classic

A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired

[ Wired | 2022-09-02 11:00:00 UTC ]
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Lust, Rivalry, and Ambition Culminate in a Betrayal at an Elite Art School 

Set on the idyllic New England campus of an elite art school called Wrynn, and situated against the backdrop of the Occupy Wall Street movement, Antonia Angress’ debut novel Sirens & Muses is an exemplary depiction of what can occur at the intersection of art and adolescence. This... Continue reading at Electric Literature

[ Electric Literature | 2022-09-01 11:00:00 UTC ]
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Tuesday New Release Day: Starring Mosberg, Chai, Reid, and More

Here’s a quick look at some notable books—new titles from Jason Mosberg, May-lee Chai, Taylor Jenkins Reid, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-08-30 09:59:55 UTC ]
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How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
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Movie Alert: 'Catherine Called Birdy'

Medieval mishaps and smarmy suitors are afoot in the upcoming film adaptation of 'Catherine Called Birdy,' based on the 1994 Newbery Honor-winning novel by Karen Cushman. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-25 04:00:00 UTC ]
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Tuesday New Release Day: Starring Donoghue, King, Gurnah, and More

Here’s a quick look at some notable books—new titles from Emma Donoghue, Ella King, Abdulrazak Gurnah, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-08-23 09:59:43 UTC ]
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Poison pens: leading writers call for overhaul of UK’s Society of Authors

Literary world riven by conflict as trade union is accused of inappropriately taking sides in culture warIt is a literary row that threatens to consume the very organisation set up to protect authors’ rights. And, in spite of the involvement of three prominent names in children’s books, it has... Continue reading at The Guardian

[ The Guardian | 2022-08-21 09:00:05 UTC ]
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Amazon's Kindle Paperwhite drops to $110, plus the rest of the week's best tech deals

Labor Day is rapidly approaching and we're already starting to see more tech deals pop up across the web. Amazon discounted a bunch of its own gadgets this week, including the new Kindle Paperwhite, its Signature Edition and the Kindle Oasis, as well as a bunch of Fire TV Sticks and Fire... Continue reading at Engadget

[ Engadget | 2022-08-19 13:15:16 UTC ]
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Tuesday New Release Day: Starring Ball, Campbell, Barnes, and More

Here’s a quick look at some notable books—new titles from Jesse Ball, Jane Campbell, Julian Barnes, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-08-16 09:59:02 UTC ]
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Rushdie Attack: IPA Calls for ‘Redoubling Our Commitment’

As Salman Rushdie struggles with his injuries, the world publishing industry demands protection for the freedom to publish. The post Rushdie Attack: IPA Calls for ‘Redoubling Our Commitment’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-15 14:59:48 UTC ]
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Tuesday New Release Day: Starring Giddings, Tang, Levin, and More

Here’s a quick look at some notable books—new titles from Megan Giddings, Belinda Hujuan Tang, Adam Levin, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-08-09 09:59:25 UTC ]
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Tuesday New Release Day: Starring Hamid, Gavino, Marra, and More

Here’s a quick look at some notable books—new titles from Mohsin Hamid, our own Kate Gavino, Anthony Marra, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-08-02 09:59:43 UTC ]
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International Literature Festival Berlin Calls for a Day of Ukrainian Readings

International Literature Festival Berlin's day of Ukrainian readings is scheduled for August 7, the festival's opening date. The post International Literature Festival Berlin Calls for a Day of Ukrainian Readings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-27 18:08:34 UTC ]
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Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
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Tuesday New Release Day: Starring Castillo, Hokeah, Murphy, and More

Here’s a quick look at some notable books—new titles from Elaine Castillo, Oscar Hokeah, Dwyer Murphy, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-07-26 09:59:51 UTC ]
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Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Tuesday New Release Day: Starring Fitzgerald, Jacobs, Stevens, and More

Here’s a quick look at some notable books—new titles from Isaac Fitzgerald, Liska Jacobs, Nell Stevens, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-07-19 09:59:48 UTC ]
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Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
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