Try this easy tactic to trick your brain into making better decisions

When it comes to serious decisions in business or in life, this mental quirk can set us up for catastrophic failure unless we actively work to keep it in check. Imagine this: You’re heading for the cashier at your local bookstore when you pass a display selling coffee mugs for $5. There’s only one left, sporting an image of your favorite celebrity, but you’re not willing to spend five bucks on it. Then you notice the clearance sign marking it down to $2.50. You pick up the mug and pay for it with your other merchandise.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2021-05-07 05:00:19 UTC ]
News tagged with: #local bookstore #bookstore

Other Publishing stories related to: 'Try this easy tactic to trick your brain into making better decisions'

Nourry questions IPA's China decision

Arnaud Nourry, chief executive of Hachette Livre, has publicly questioned the decision to allow the Publishers Association of China to become a member of the International Publishers Association (IPA), citing newspaper reports of censorship in the country. Nourry said he hoped the IPA members... Continue reading at The Bookseller

[ The Bookseller | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arnaud nourry #hachette livre #publishers association

Facebook is making product endorsements more obvious

Ads have been a staple in your Facebook News Feed for quite sometime. Today, the social network announced changes to its branded content policy that will make it more obvious when a celebrity or other publisher posts about third-party goods and servi... Continue reading at Engadget

[ Engadget | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher posts

Can Cash Back for Ad Fraud Make Brands Trust the Web Again?

Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at Advertising Age

[ Advertising Age | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad dollars

Lee Child makes it two weeks at number one

Lee Child’s Make Me (Bantam) has held the number one spot for a second consecutive week, selling 36,697 copies for £138,058, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lee child #consecutive week #nielsen bookscan

Supreme Court Delays Decision on Google Books Case

Lawyers tell PW it is likely the court simply did not get to the case, and will be relisted for a future conference. The court's next scheduled conference is April 15. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-04 00:00:00 UTC ]
More news stories like this |

AI is already making inroads into journalism but could it win a Pulitzer?

From football reports to clickbait, programs are changing the way the news is createdLook closely at what many journalists write about artificial intelligence – from AlphaGo’s triumph at the ancient Chinese board game Go to Microsoft’s accidentally racist Twitter bot – and you might detect some... Continue reading at The Guardian

[ The Guardian | 2016-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence #oxford university

School & Library Spotlight: How to Make Libraries Indispensible

School library expert Suzanna L. Panter shares the latest trends and issues affecting librarians in the field, ahead of the Texas Library Association annual conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest trends

Female authors make inroads at major publications – survey

Bylines by women at the New York Times Book Review and the New Republic are among the ‘dramatic increases’ over the last year, according to Vida’s annual survey of the publishing gender splitFemale authors and reviewers have found more room on literary pages over the last year, according to the... Continue reading at The Guardian

[ The Guardian | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #male writers #york review #steady progress

Genius is trying to make its annotation system into a real business

Genius is growing up. The Brooklyn-based startup also said its hired its first CRO in an attempt to make money through events, ads and publishing deals. The annotation service is also adding a 'report abuse' button to combat criticism that the annotation tool could be used nefariously to harass... Continue reading at Digiday

[ Digiday | 2016-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing deals

“Traveling” Ideas Make Regional Magazines the Place to Be Seen

Innovation still matters, but sometimes it helps to be a follower, too. The post “Traveling” Ideas Make Regional Magazines the Place to Be Seen appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-24 00:00:00 UTC ]
More news stories like this |

IAB Releases New Ad Viewability Tactics for Publishers

Serving engaging content, experimenting with site design, and improving latency are key in boosting ad viewability. The post IAB Releases New Ad Viewability Tactics for Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared

Opinion: Marketers shouldn’t make tech the enemy

The 2016 Association of National Advertisers (ANA) Masters of Media Conference earlier this month in Florida felt more like a trial. And technology was the defendant. Arguments from the ANA and White Ops revealed just how bad the bot fraud situation is and how it's getting worse. Forrester's Jim... Continue reading at Digiday

[ Digiday | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic advertising #snapchat --

iBooks Bestsellers: Audrey Carlan Makes A Comeback

Audrey Carlan, bestselling author of the erotic Calendar Girl series, landed in third place on the iBooks bestsellers chart for the week ended March 13 with her book 'February.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #audrey carlan #bestselling author

Atkinson and Yanagihara make Baileys Women's Prize longlist

http://www.thebookseller.com/news/baileys-renews-women-s-prize-fiction-sponsorship-323395Kate Atkinson and Hanya Yanagihara are among the 20 longlisted authors for the Baileys Women's Prize for Fiction, announced today. Continue reading at The Bookseller

[ The Bookseller | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prize longlist #hanya yanagihara #baileys women #announced today

‘Reach and return': The Financial Times is making its paywall leakier

Typically it's tougher for paywalled publishers to capitalize on the additional scale the likes of third-party platforms like Facebook can offer. But the Financial Times is "experimenting in earnest" with new ways to unlock the reach potential of the major platforms, but without undermining its... Continue reading at Digiday

[ Digiday | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post reach #financial times #third-party platforms #major platforms

Beard and Shapiro make PEN Hessell-Tiltman Prize shortlist

Mary Beard and James Shapiro are among the authors who have made the English PEN Hessell-Tiltman Prize for History shortlist. Continue reading at The Bookseller

[ The Bookseller | 2016-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mary beard

Supreme Court Decision on Apple Case Delayed

The Supreme Court last week once again delayed a decision on whether to review Apple's ebook price-fixing case. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #supreme court

Adobe Has a New Way to Make Mobile Apps

BARCELONA, Spain—Adobe is trying to make it easier for companies to quickly make mobile apps with visually appealing content by combining and expanding two existing services. The San Jose, California-based company's new Adobe Experience Manager Mobile merges Adobe's existing Mobile Digital... Continue reading at AdWeek

[ AdWeek | 2016-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single location

Tasting Table is looking beyond Facebook to make money off video

Like other publishers, Tasting Table is growing on Facebook, where it did 13.6 million views in January. But while Facebook might offer reach, it doesn’t yet present a revenue opportunity, which is why the company is also focusing on distributing content on its own website and new Apple TV app.... Continue reading at Digiday

[ Digiday | 2016-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video appeared #make money #distributing content