Try this easy tactic to trick your brain into making better decisions

When it comes to serious decisions in business or in life, this mental quirk can set us up for catastrophic failure unless we actively work to keep it in check. Imagine this: You’re heading for the cashier at your local bookstore when you pass a display selling coffee mugs for $5. There’s only one left, sporting an image of your favorite celebrity, but you’re not willing to spend five bucks on it. Then you notice the clearance sign marking it down to $2.50. You pick up the mug and pay for it with your other merchandise.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2021-05-07 05:00:19 UTC ]
News tagged with: #local bookstore #bookstore

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[ The New York Times | 2011-05-07 00:00:00 UTC ]
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[ The Bookseller | 2011-04-27 00:00:00 UTC ]
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[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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