Troy Young Resigns; Inside the Rebirth of Halo Marketing: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns After Allegations of Inappropriate Behavior There's... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-24 10:45:52 UTC ]
News tagged with: #daily resource #inappropriate behavior #hearst

Other Publishing stories related to: 'Troy Young Resigns; Inside the Rebirth of Halo Marketing: Friday’s First Things First'


Jesmyn Ward's 'Men We Reaped' is a tale of young men lost too soon

In her memoir, 'Men We Reaped,' Jesmyn Ward writes about her upbringing in a poor Mississippi family and the violent, early deaths of five young men who were close to her.Jesmyn Ward's heart-wrenching new memoir, "Men We Reaped," is a brilliant book about beauty and death. The beauty is in the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young men #jesmyn ward #brilliant book


Digital Dominates Event Attendance Marketing

Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past decade


Coloring Book Star Takes Stab At U.S. Market

Mel Elliott, who lives in the U.K., self-published Colour Me Good: Ryan Gosling on a lark. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ryan gosling


The View From The Tree : 6 Things Magazine Publishers Should Stop Doing Now

By D. Eadward Tree The future of publishing ain't what it used to be. A few years ago, "everyone" knew what was coming: except for a few old-timers and Luddites, consumers would soon switch entirely to digital... Continue reading at Publishing Executive

[ Publishing Executive | 2013-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eadward tree


Beijing 2013: Stronger Partnerships, Broader Markets

The second day of the Beijing International Book Fair continued to see crowded booths and satisfied exhibitors despite the 80-minute (or longer) commute from the city center to the three-year-old new exhibition center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exhibition center


Bloomsbury Goes Global with Marketing Plans

In 2011, Bloomsbury announced it was restructuring to facilitate a more global approach to publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury announced #global approach #marketing plans


Mass-Market Marathon

This afternoon, I start Grendel, John Gardner’s 1971 novel telling the story of Beowulf’s first great opponent from the monster’s point of view. The version I’ve got is identical to the one I read in Modern Literature my junior year in high school, where Ms. Martin, her hair in a severe bun but... Continue reading at Slate

[ Slate | 2013-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern literature #high school


London Market Report

The FTSE 100 falls, but shares in publishing group Pearson jump 9% after its latest results. Continue reading at BBC News

[ BBC News | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest results


The New Backbone of Content and Marketing: Data

This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data sources #marketing campaign


BookExpo America Brings Translation To Global Market Forum 2014

BookExpo America's 2014 Global Market Forum will be have an exciting new focus, Books in Translation: Wanderlust for the Written Word. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america #written word


Young Hollywood Is Already Laying Big Plans for 2014 FIFA World Cup

Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup. For instance, Young Hollywood and Momentum Entertainment Group today are announcing their partnership to create a digital channel that will focus... Continue reading at AdWeek

[ AdWeek | 2013-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online platform #ad units #people watching #traffic boost


Galbraith reprint 'in shops by Friday'

Little, Brown has said printer Clays is "working around the clock" on Robert Galbraith/... Continue reading at The Bookseller

[ The Bookseller | 2013-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printer clays #robert galbraith/


The Stupidest Thing Apple Ever Did

On Wednesday, a federal judge issued a damning finding that Apple conspired with five major book publishers to fix the price of ebooks. The ruling is a chronicle of these firms’ incredible stupidity. In 2009 and 2010, the judge says, Apple and the publishers conspired more or less in the open,... Continue reading at Slate

[ Slate | 2013-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers conspired


Digital marketing unravelled

Nailing a Facebook news feed, working with Amazon’s algorithm, and building anticipation... Continue reading at The Bookseller

[ The Bookseller | 2013-07-12 00:00:00 UTC ]
More news stories like this |


Wimpy Kid overall winner at BMS marketing awards

Puffin's campaign for Diary of a Wimpy Kid: The Third Wheel by Jeff Kinney [pictured] was... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wimpy kid


Kobo appoints Bettam as chief marketing officer

Kobo has appointed Colin Bettam, formerly vice-president of marketing at LG Electronics, to... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
More news stories like this |


Ether for Authors: Is Today’s Book Marketing All in the Algorithms?

Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing


In Japan, Ebook Market Gets a Push, But is it Enough?

At the Tokyo International Book Fair the focus finally shifted away from devices to actual ebooks, but hype of their immediately transforming the business was toned down. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market


Russia’s Ebook Market Doubles in 2012, But Still Plagued by Piracy

The Russian ebook market more than doubled in 2012, to 250 million rubles (USD $8 million), but remains just 1% of market. Some 95% of ebooks downloaded are pirate editions. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
More news stories like this |


Japan’s Ebook Market Valued at $740 million for 2012

Preliminary results from a new survey say that Japan's ebook market is valued at 72.9 billion yen ($740 million), a 15.9% jump over 2011. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #preliminary results #ebook market