Trends, predictions and pitfalls: What we can learn from digital payment transparency

In the digital media industry, there’s a big push for transparency. Publishers are demanding to know details around ad fraud, viewability and brand safety because if brand safety is in jeopardy, the agency might not pay a publisher. Sponsored by OAREX. The post Trends, predictions and pitfalls: What we can learn from digital payment transparency appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-02-13 00:00:00 UTC ]
News tagged with: #post trends #big push #ad fraud #brand safety

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