Two years of growth were ended in 2017, with print sales dropping to an all-time low. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-02-22 00:00:00 UTC ]
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Bear with me, video blogger Zoella asks fans, as she takes break from internet after admitting that runaway bestselling debut Girl Online was written jointlyYouTube star Zoe Sugg has announced that she is taking a break from the internet after admitting that she did not write her bestselling... Continue reading at The Guardian
[ The Guardian | 2014-12-08 00:00:00 UTC ]
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Western booksellers might want to take a page from a Taiwan-based chain's nightclub-like approach to book retailing. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-05 00:00:00 UTC ]
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That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
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Germany and France have put pressure on the European Commission to take a closer look at how big tech companies operate in the European Union, a move which could lead to tougher competition regulation for companies such as Google, Apple, Amazon.com and Facebook.French and German officials asked... Continue reading at PC World
[ PC World | 2014-11-28 00:00:00 UTC ]
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Egmont UK is cutting two roles in its marketing team following last year’s merger of its two book businesses. Sales, marketing and PR director Ingrid Gilmore confirmed that two employees will be made redundant, saying: “The restructure means that the marketing team will now consist of five... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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A bigger venue and a much expanded professional program awaited exhibitors and visitors to this year's China Shanghai International Children's Book Fair, which recently completed its second run from November 20–22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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With subtle interactive features and simple, bold design, Penguin’s resurrected non-fiction imprint places the focus on the reading experienceAfter reading Economics: The User’s Guide by Ha-Joon Chang, published by Pelican Books, I feel confident enough to explain the word “disintermediation”.... Continue reading at The Guardian
[ The Guardian | 2014-11-24 00:00:00 UTC ]
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Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
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Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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When PW began this series in September 2013, the book publishing industry appeared headed to a market where print and digital books would coexist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Publishers are not taking a disproportionate amount of profit from book sales, Little, Brown’s c.e.o. Ursula Mackenzie has said, and it is important that they remain healthy. Speaking at a Society of Authors (SoA) panel on hybrid authors, Mackenzie defended publishers from criticism by audience... Continue reading at The Bookseller
[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek
[ AdWeek | 2014-11-20 00:00:00 UTC ]
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#neal mohan
Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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Nosy Crow is to create a new in-house sales and marketing department, appointing Catherine Stokes as head of sales and marketing. Since 2011 Nosy Crow has outsourced its selling to Bounce Sales and Marketing, but from the beginning of 2015, the children’s publisher will create an in-house sales... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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Regional newspaper publishers pool ad space to compete with tech companies such as Facebook, Microsoft and Google Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-19 00:00:00 UTC ]
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Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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Groups including the publisher Penguin Random House and the National Book Foundation encourage bibliophiles to read between 12 and 4 p.m. on Jan. 24 and to raise money for the event. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-15 00:00:00 UTC ]
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#raise money
Mollie Katzen, author of the groundbreaking 'Moosewood Cookbook,' one of the bestselling cookbooks of all time, recalls her early collaboration with Ten Speed Press, which just released a 40th anniversary edition of the seminal vegetarian cookbook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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Nominations for small publishers awards are closing; more awards and honors; new app brings the liturgy to Catholics on their phones; 100,000 have joined Max Lucado's Prayer Challenge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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The prize, which comes with a £30,000 purse, was presented to Thomas Piketty’s editor, Harvard's Ian Malcolm, at a ceremony in London on November 11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
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