Two years of growth were ended in 2017, with print sales dropping to an all-time low. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-02-22 00:00:00 UTC ]
News tagged with:
#all-time low
Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content marketing
#book nerds
When PW began this series in September 2013, the book publishing industry appeared headed to a market where print and digital books would coexist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital books
Publishers are not taking a disproportionate amount of profit from book sales, Little, Brown’s c.e.o. Ursula Mackenzie has said, and it is important that they remain healthy. Speaking at a Society of Authors (SoA) panel on hybrid authors, Mackenzie defended publishers from criticism by audience... Continue reading at The Bookseller
[ The Bookseller | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers don
#book sales
#ursula mackenzie
#hybrid authors
#audience members
#make money
Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek
[ AdWeek | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#neal mohan
Nosy Crow is to create a new in-house sales and marketing department, appointing Catherine Stokes as head of sales and marketing. Since 2011 Nosy Crow has outsourced its selling to Bounce Sales and Marketing, but from the beginning of 2015, the children’s publisher will create an in-house sales... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing department
#marketing director
#bounce sales
#nosy crow
Regional newspaper publishers pool ad space to compete with tech companies such as Facebook, Microsoft and Google Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#johnston press
#local world
#tech companies
Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business books
#judge books
Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#blinkbox books
#week launching
#digital reading
#key moments
Groups including the publisher Penguin Random House and the National Book Foundation encourage bibliophiles to read between 12 and 4 p.m. on Jan. 24 and to raise money for the event. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#raise money
Mollie Katzen, author of the groundbreaking 'Moosewood Cookbook,' one of the bestselling cookbooks of all time, recalls her early collaboration with Ten Speed Press, which just released a 40th anniversary edition of the seminal vegetarian cookbook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moosewood cookbook
#mollie katzen
#bestselling cookbooks
Nominations for small publishers awards are closing; more awards and honors; new app brings the liturgy to Catholics on their phones; 100,000 have joined Max Lucado's Prayer Challenge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short takes
#app brings
I B Tauris will take over direct control of all aspects of the sales, distribution, marketing and publishing of its books in North America. From 1st February 2015, all marketing and publicity campaigns for North America will be handled directly from the company’s headquarters in London. The... Continue reading at The Bookseller
[ The Bookseller | 2014-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#direct control
#publicity campaigns
The prize, which comes with a £30,000 purse, was presented to Thomas Piketty’s editor, Harvard's Ian Malcolm, at a ceremony in London on November 11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business book
#thomas piketty
Students at MIT, Stanford, and elsewhere are learning to build technology products with user well-being in mind.Facebook sparked outrage this summer when it published results of a study conducted on unwitting users. The study looked at whether people who were shown more positive or negative... Continue reading at Fast Company
[ Fast Company | 2014-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#study conducted
#vice versa
#end user
A new breed of independent foreign rights professionals specialized in children’s book rights sales has emerged, and they are finding new homes abroad for kids' literature. The post Expanding the International Rights Market for Children’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post expanding
#books appeared
The subscription service is adding 30,000 recorded books to the half-million ebooks it already offers.Thirteen months ago, San Francisco startup Scribd launched a service which aims to do for books what Netflix does for movies and TV shows. It offers a large-but-not-utterly-comprehensive... Continue reading at Fast Company
[ Fast Company | 2014-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#subscription service
#scribd takes
#tv shows
#android devices
#specific book
#reading material
Nosy Crow will next year turn its fairy tale apps, including recent addition Jack and the Beanstalk, into picture books. Digital manager Tom Bonnick told The Bookseller the decision was a “no-brainer” because of all the “fantastic artwork” he had from animator and illustrator Ed Bryan. “We... Continue reading at The Bookseller
[ The Bookseller | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#picture books
#nosy crow
#unusual path
Jason Bartholomew reports on international rights markets for Hachette books. Germany is a stalwart, southern Europe suffers and emerging markets are rising. The post Hachette UK Sees Flux in Global Rights Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette books
#emerging markets
What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at Advertising Age
[ Advertising Age | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional media
#rapid growth
#digital publishing
Test-driving the Chocolate Sweetheart Madeleines from Rose Levy Beranbaum’s 'The Baking Bible,' which we called, in our starred review, a "worthy tome" and a "must-have gem." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#starred review