The rise of interactivity, the building of brands and a revolutionary switch to systems which let... Continue reading at 'The Bookseller'
[ The Bookseller | 2013-03-25 00:00:00 UTC ]
Hot Key has acquired crime writer Chris Whitaker's YA debut The Forevers – a book in which the world is on a collision course with a giant asteroid and a group of teens make a pact to rewrite their future. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 23:38:35 UTC ]
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Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Still planning to mount a first children's book fair in Moscow next year, BolognaFiere is 'in' Moscow this week but primarily digitally. The post Bologna Children’s Book Fair Is on the Ether With Moscow appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-03 18:24:47 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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In considering whether staff are being protected as libraries reopen during the pandemic, we take a look at some Arizona libraries. Continue reading at Book Riot
[ Book Riot | 2020-08-18 10:35:00 UTC ]
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Remember 2018, when things were definitely really bad but we could still touch people who didn’t live with us? It was a simpler (but—make no mistake—still terrible) time, when the House was flipped, everyone was in their feelings, and the city of New York was captivated by a very attractive... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-13 14:41:38 UTC ]
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#bette midler
#michiko kakutani
#children’s book
Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
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Publishers are clamouring to land debuts and big-name authors via auctions and high pre-empt bids as they look for sure-fire hits following months of disruption, agents say. Continue reading at The Bookseller
[ The Bookseller | 2020-07-14 07:30:14 UTC ]
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Sphere is publishing debut author Jacqueline Bublitz’s novel Before You Knew My Name, pitched as "The Lovely Bones for a new generation", plus a second book. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 08:04:20 UTC ]
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Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-07-07 04:01:07 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 00:04:04 UTC ]
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John Murray has revealed Fiona Mozley's second novel, Hot Stew, will be published in March 2021. Mozley's editor Becky Walsh has also been promoted. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 07:43:29 UTC ]
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Following on the tail of 'H Is for Hawk,' the author finds a more political voice in her latest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-29 04:00:00 UTC ]
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Hot Key Books, an imprint of Bonnier Books UK, will publish How the King of Elfhame Learned to Hate Stories by Holly Black, a standalone book from the same universe as her Folk of Air children's series. Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 06:55:08 UTC ]
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If you are currently living out your quarantine with an argumentative reader of fantasy and science fiction (possibly this person is your child, who knows), or if you aren’t but would like to be, you may get a kick out of this new video series from Penguin Random House, in which noted authors of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-07 14:08:45 UTC ]
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The virtual 2020 Bologna Children's Book Fair is running through Thursday, and includes the 2020 Children's Publishers of the Year announcement. The post Bologna Children’s Book Fair Online This Week Names 2020 Best Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-05 14:13:20 UTC ]
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