TOC: Interactivity and branding hot topics at Bologna

The rise of interactivity, the building of brands and a revolutionary switch to systems which let... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-03-25 00:00:00 UTC ]

Other Publishing stories related to: 'TOC: Interactivity and branding hot topics at Bologna'


Bologna Children’s Book Fair Names Its 56th Illustrators’ Exhibition Winners

This year, Bologna Children's Book Fair's Illustrators' Exhibition features winning work from 78 artists in 29 international markets. The post Bologna Children’s Book Fair Names Its 56th Illustrators’ Exhibition Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-07 04:17:02 UTC ]
More news stories like this | News stories tagged with: #bologna children #book fair #bologna children’s book fair #children's book #children’s book


In Italy, Bologna Book Plus Announces Some 2022 Events

The upcoming Bologna Children's Book Fair program will include instructional sessions set up by the Bologna Book Plus team. The post In Italy, Bologna Book Plus Announces Some 2022 Events appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-01 15:56:56 UTC ]
More news stories like this | News stories tagged with: #children's book #bologna book


Scheffler ousts Ross at the top of annual illustrator chart as big brand creatives rule

Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 03:07:14 UTC ]
More news stories like this | News stories tagged with: #axel scheffler #nielsen bookscan #nielsen


This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek

[ AdWeek | 2022-01-20 13:08:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel #comic book


Creative Access celebrates 10-year anniversary with new website and brand

Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 22:49:33 UTC ]
More news stories like this | News stories tagged with: #brand identity #creative access #10th anniversary #stephen page


Hot Key Books snaps up two from sister writing duo

Hot Key Books has snapped up two new books from sister writing duo Katharine and Elizabeth Corr. Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 18:16:51 UTC ]
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At Guadalajara: Bologna Children’s Book Fair Makes Its Next Stop

At the upcoming Guadalajara International Book Fair, the Bologna Children's Book Fair stages programming aimed at illustrators. The post At Guadalajara: Bologna Children’s Book Fair Makes Its Next Stop appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-24 19:08:50 UTC ]
More news stories like this | News stories tagged with: #bologna children #children's book #bologna children’s book fair


Lockhart's We Were Liars prequel snapped up by Hot Key

Hot Key Books has snapped up a prequel to number one New York Times bestseller and TikTok sensation We Were Liars by E Lockhart. Continue reading at The Bookseller

[ The Bookseller | 2021-11-11 03:31:50 UTC ]
More news stories like this | News stories tagged with: #hot key #tiktok sensation #times bestseller


Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
More news stories like this | News stories tagged with: #pizza hut #non-fungible tokens #contextual targeting #digital content


Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:00:00 UTC ]
More news stories like this | News stories tagged with: #advent international #nielsen


Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst


After 125 Years, Hearst Brand House Beautiful Launches Its First Podcast

When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek

[ AdWeek | 2021-10-01 12:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst


Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this | News stories tagged with: #case study #digital content


Want to watch Olivia Colman perform a brand new lecture by Elena Ferrante?

Yes! I do. You probably do, too. Well, starting today, as part of the International Literature Festival Utrecht, you can indeed stream video of the utterly delightful Olivia Colman reading a brand new lecture by Elena Ferrante (as translated by Ann Goldstein; the lecture will also be available... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
More news stories like this | News stories tagged with: #elena ferrante #starting today #ann goldstein #literature festival


HarperCollins Ireland publisher Nagle looks to build brand as list launches

With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 00:00:19 UTC ]
More news stories like this | News stories tagged with: #harpercollins ireland #harpercollins


Flamin’ Hot Mountain Dew Was Pretty Much Inevitable

Last year, Mountain Dew came out with a cookbook and a signature cocktail in partnership with restaurant chain Red Lobster. In your heart, you knew more food collaborations were coming. Today, the PepsiCo beverage brand is unleashing Flamin' Hot Mountain Dew, a product that's somehow borrowing... Continue reading at AdWeek

[ AdWeek | 2021-08-25 15:58:07 UTC ]
More news stories like this | News stories tagged with: #cookbook


Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing

The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-03 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst uk #good housekeeping #product testing #hearst


Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media company #bonnier corp #bonnier


Audacity branded 'possible spyware' after controversial privacy policy update

Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews

[ Betanews | 2021-07-05 09:03:53 UTC ]
More news stories like this | News stories tagged with: #independent publisher