To 'read' this fashion magazine, you'll need a smartphone app

Persona is one of the latest fashion magazines in Tokyo. It’s printed on heavy stock paper and is full of photos of models and clothing. The only thing missing is text.You “read” Persona with a smartphone camera.An app recognizes the images, queries a cloud database and then downloads related information such as pricing and availability of dresses. Other photos feature images of tomatoes and wine, triggering a related vegetable delivery service and wine retailer, as well as online coupons.NEC’s Gaziru image-recognition software is being used to link the cloud database to both the online edition of the quarterly magazine and its print version, which is to be distributed to 10,000 beauty salons across Japan next year. The app and the magazine launched earlier this month, with 18 companies participating.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2014-11-19 00:00:00 UTC ]
News tagged with: #fashion magazine #quarterly magazine #print version

Other Publishing stories related to: 'To 'read' this fashion magazine, you'll need a smartphone app'


For Sale or in Flux, a Big Year Looms for Business Magazines

With Forbes for sale, Fortune's website divorcing from CNNMoney.com and Bloomberg Businessweek getting assessed as part of a companywide strategic review at Bloomberg, the year ahead could see a dramatic shift for top business magazines.The category offers a glimpse into the publishing world at... Continue reading at Advertising Age

[ Advertising Age | 2014-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #high-quality content #revenue streams


Reading Harris novel stimulates brain, finds study

Reading a novel stimulates the brain for days, US researchers have found. The study,... Continue reading at The Bookseller

[ The Bookseller | 2013-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #finds study


Cross-Platform Magazine Advertising Up 6 Percent

Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kantar media #magazine media


Ad Units in Magazines' iPad Editions Climbed 16% in 2013

Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age

[ Advertising Age | 2013-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad units #magazine media #kantar media #ipad editions #hopeful sign #ad pages #print editions #roughly flat


The Greatest Magazine Ever Published

Last summer in a used bookstore, I happened on an enormous, bound volume of Life magazine, from July–September 1945. I opened to the very first story in the first issue, July 2, 1945. The headline read:   Continue reading at Slate

[ Slate | 2013-12-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #life magazine


YotaPhone update lets you read more ebooks and documents on its energy-saving E Ink display

Much as we admired the potential of the YotaPhone in our recent review, we just couldn't overlook its lack of support for popular e-reading platforms like Amazon Kindle and Google Books. That problem hasn't been solved just yet, but things are ... Continue reading at Engadget

[ Engadget | 2013-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ink display #amazon kindle #google books


Holiday Catalogs Data and Top 15 Cities, Per Popular iPad App

The turn-the-page Web catalog—tested widely in the 2000s as an alternative to e-commerce sites—once looked like an emerging shopping platform led by now-defunct tech providers such as RichFX. But the concept died on the proverbial vine. With the massive proliferation of tablets, however, the... Continue reading at AdWeek

[ AdWeek | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #device level


French a laureate for good fun reading

If Jackie French gets her way the nation's children's books will be a lot stickier and messier.     Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-12-20 00:00:00 UTC ]
More news stories like this |


E-Reads Reissues Harlan Ellison Backlist

The books will be reissued in both trade paperback and ebook formats, and will feature updated interiors and new cover treatments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade paperback #ebook formats #cover treatments


The Magazine Medic Honors

 Awards season has arrived. The Oscars, the Golden Globes, all the rest. Some of these shows we love, most we secretly mock. There are way too many, to begin with. Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #awards season #golden globes


Personalised audio for SourceBooks' Put Me in the Story app

Sourcebooks' Put Me in the Story personalised-book series has launched a new 'universal... Continue reading at The Bookseller

[ The Bookseller | 2013-12-19 00:00:00 UTC ]
More news stories like this |


Screw magazine publisher Al Goldstein dies aged 77

Publisher who helped break down legal barriers against pornography dies in Brooklyn after long battle with illness Continue reading at The Guardian

[ The Guardian | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long battle


Nothing said you made it in 2013 like a magazine launch

Longform journalism is having its moment, one that backers of recent print and digital magazines hope will linger like a 10,000-word New Yorker profile.Readers appear hungry for a more relaxed experience than the harried web.The hashtag #longreads took off on Twitter. Buzzfeed launched a long... Continue reading at Crains New York

[ Crains New York | 2013-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vinyl records #chris kaskie #top category #meredith corp


How Local Magazines Figured Out What Patch Never Could

Look at the list of winners for the annual City and Regional Magazine Association awards. Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-18 00:00:00 UTC ]
More news stories like this |


There's lots to like at Upworthy, but not much to read

The fast-growing news-feature website leads the league in approvals. Is that because it publishes less rather than more?The driving belief for news websites is that more (that's more stories, features, videos, blogs) equals more hits and thus more money. But what if less can also equal more... Continue reading at The Guardian

[ The Guardian | 2013-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trinity mirror #bottom line


10 grammar books to read before you die of boredom | Mind your language

A seasonal selection of new (and not so new) books about language that are anything but dullBooks about English fall into various categories, mostly offputting ones: the academic, rarely of much interest, and often incomprehensible, to the general reader; the lament for a (mythical) golden age... Continue reading at The Guardian

[ The Guardian | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kings place


What authors are reading in 2013

Australian authors and critics sift through the piles of books they read in 2013 to highlight the treasures they found.     Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #australian authors #critics sift


Hearst Magazines Digital Chief Troy Young Discusses Finding Great Editors

Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps... Continue reading at AdWeek

[ AdWeek | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll hear #cocktail party


Stephen Hawking's first official app teaches the basics of the universe

Stephen Hawking has gone to great lengths to promote science through books and videos, but he has been conspicuously absent in the software world -- until now, that is. The astrophysicist has just teamed up with Random House on Snapshots of the ... Continue reading at Engadget

[ Engadget | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen hawking #random house


Paywalls Boost Ad Rates for Some Magazines and Newspapers, OPA Study Finds

Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age

[ Advertising Age | 2013-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription models #negative impact #including time