To Fight Churn on Its 740,000 Subscribers, Bloomberg Media Debuts Weekend Edition

The financial news publisher Bloomberg Media is launching a Weekend Edition product on Friday, part of a broader initiative to boost subscriber retention and increase weekend readership. The content will focus on the intersection of finance and culture, a small departure from standard Bloomberg reporting and an acknowledgment that readers' preferences shift over the weekend.... Continue reading at 'AdWeek'

[ AdWeek | 2024-10-18 12:00:00 UTC ]
News tagged with: #fight churn #broader initiative #small departure #preferences shift #news publisher

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Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media

Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital products #association media


Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’

Once as common as a mockingbird, the mass market paperback edition of the late Harper Lee's novel reportedly is coming to an end. The post Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-15 00:00:00 UTC ]
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Media Companies Focus on Marketing Their Publishing Platforms to Others

In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age

[ Advertising Age | 2016-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology platforms #secret sauce


Scribd, After Pivoting, Adds 6,000 Macmillan Titles

On the heels of a change in its business model, the monthly ebook subscription service is adding 6,000 additional titles from Macmillan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model


Mediaocean, Rubicon Link Up in an Effort to Automate All Digital Media Transactions

Mediaocean has tapped ad tech firm Rubicon Project to build a system aimed at automating the process of buying and selling the massive amount of premium digital media inventory that's still bought and sold through manual processes. In the process, the ad inventory that Rubicon offers... Continue reading at Advertising Age

[ Advertising Age | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #ad inventory #core business #inventory programmatically


How a digital brand proved that print media isn’t Roadkill

Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday

[ Digiday | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazine


Sky News editor pens non-fiction debut on British identity

Jonathan Cape is publishing BRIT(ish): Getting Under the Skin of Britain’s Race Problem by Afua Hirsch, social affairs editor for Sky News. Continue reading at The Bookseller

[ The Bookseller | 2016-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jonathan cape #afua hirsch #sky news


'Chilling' BBC exec's debut The Girlfriend to Pan Mac

Pan Macmillan has acquired a debut psychological thriller The Girlfriend by BBC drama development executive Michelle Frances. Continue reading at The Bookseller

[ The Bookseller | 2016-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan mac #pan macmillan


Sceptre to publish 'raw' award-winning Swedish debut

Sceptre is publishing a prize-winning and bestselling Swedish debut novel by poet Tom Malmquist. Continue reading at The Bookseller

[ The Bookseller | 2016-03-05 00:00:00 UTC ]
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British novelist Hadley wins $150,000 Windham-Campbell Prize

UK writer Tessa Hadley has won a Windham-Campbell Prize, worth $150,000 (£107,000).  Continue reading at The Bookseller

[ The Bookseller | 2016-03-03 00:00:00 UTC ]
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The Untold Story of How Magazine Media is Winning

The consumer, not the print magazine, now resides at the hub of the business model. The post The Untold Story of How Magazine Media is Winning appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #untold story #magazine media #print magazine #business model


InsideCounsel Folds Print Edition

ALM says the legal magazine's readers have left print for digital, so it must do the same. The post InsideCounsel Folds Print Edition appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #left print


Good Book Guide closes, subscriber list moves to Lovereading

The subscriber list and review archive for mail-order book business the Good Book Guide has been acquired by book review and recommendation site Lovereading, following a “turbulent” decade for the Guide. Continue reading at The Bookseller

[ The Bookseller | 2016-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book review


Can TV Bring Salvation to Magazine Media?

[Sponsored Content] Publishers can benefit from the shift in advertising from TV to online video. The post Can TV Bring Salvation to Magazine Media? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media #online video


iBooks Bestsellers: Debut Author Barton Hits #2

Released on February 16, 'The Widow' by Fiona Barton came in at #2 on the iBooks bestsellers chart for the week ended February 21. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #fiona barton


Iranian media reportedly renew fatwa on Rushdie

Forty state-run Iranian media outlets have renewed the fatwa on Salman Rushdie, the Independent has reported, quoting Iranian news service the Fars News Agency. Continue reading at The Bookseller

[ The Bookseller | 2016-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #salman rushdie


Vinyl and tattoos for new edition of Verne's Twenty Thousand Leagues

A novel, an album, a work of art, or all of the above? An ambitious issue from Four Corners Books comes under the spotlight. Continue reading at The Bookseller

[ The Bookseller | 2016-02-23 00:00:00 UTC ]
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Kalmbach Expands Drone360 with Bimonthly Print Edition

Special-interest publisher looks to expand media business by covering the growing UAV industry in print. The post Kalmbach Expands Drone360 with Bimonthly Print Edition appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-23 00:00:00 UTC ]
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Heroines fight off heroes in book poll

Heroines and female villains outnumber heroes and male baddies in a literary poll of memorable children's novel characters, to mark World Book Day. Continue reading at BBC News

[ BBC News | 2016-02-22 00:00:00 UTC ]
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Fairfax Media posts $27.4m profit despite lower print advertising revenue

Property website Domain increases digital revenue by 37% and continues to prop up Fairfax’s overall profit as editorial restructure is announcedFairfax Media, publishers of the Age and the Sydney Morning Herald, have returned a net profit of $27.4m for the first half of the financial year... Continue reading at The Guardian

[ The Guardian | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #net profit #editorial restructure #financial year #print advertising