Tinder is making a choose-your-own-adventure streaming series: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize.  ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-18 10:00:00 UTC ]
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This Baby Book Series Satirizes Lack of Parental Paid Leave

The U.S. is one of the only countries in the world without a national paid leave policy, and 1 in 4 American women have had to return to work within two weeks of giving birth. With many parents unable to take much time to raise their newborns, this calls for a crash course in infant... Continue reading at AdWeek

[ AdWeek | 2023-04-24 12:00:00 UTC ]
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Celebrating 100 Books in the MIT Press’s Essential Knowledge Series

The broad-ranging series, which provides fundamental basics on complex, pressing topics, is hitting a major milestone and looking to the future. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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Google calls for relaxing of Australia’s copyright laws so AI can mine websites for information

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[ The Guardian | 2023-04-19 04:40:32 UTC ]
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Survey Finds Self-Published Authors Making Gains

The median income for self-published authors increased substantially in 2022 compared to 2021, to $12,749 last year—more than the median for authors published by traditional houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-17 04:00:00 UTC ]
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Harry Potter TV series announced, with JK Rowling executive-producing

Service formerly known as HBO Max, rebranded Max, will host live-action showThe Harry Potter TV series is officially a go at Max, the streaming service known until today as HBO Max.The Warner Bros Discovery CEO, David Zaslav, announced the new service, which combines the original HBO Max with... Continue reading at The Guardian

[ The Guardian | 2023-04-12 19:48:47 UTC ]
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WBD Rebrands HBO Max as ‘Max’ With Harry Potter and Game of Thrones Series Coming

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[ AdWeek | 2023-04-12 19:25:11 UTC ]
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HBO Max will just be called 'Max' when it folds in Discovery+ on May 23rd

Soon, when you go to stream Succession or The Last of Us, you'll no longer be looking for an app called HBO Max. As has been rumored, Warner Bros. Discovery (WBD) is changing the name of the streaming service to simply "Max." The company is folding content from Discovery+ into the platform to... Continue reading at Engadget

[ Engadget | 2023-04-12 17:16:11 UTC ]
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Book Series Like Diary of a Wimpy Kid

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[ Book Riot | 2023-04-12 10:33:00 UTC ]
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‘All the details that were missing’: Harry Potter fans on their hopes for TV series

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[ The Guardian | 2023-04-09 14:00:03 UTC ]
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‘I love nothing more than making people cry’: author Cheryl Strayed on her hugely moving TV show

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[ The Guardian | 2023-04-05 05:00:25 UTC ]
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[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
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Shelved is being called Canada's Abbott Elementary. Its creator couldn't be happier

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[ CBC | 2023-03-27 08:00:00 UTC ]
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Meta's VR game publisher is now called 'Oculus Publishing'

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[ Engadget | 2023-03-23 08:01:38 UTC ]
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[ Engadget | 2023-03-21 13:30:00 UTC ]
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Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

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[ The Conversation | 2023-03-21 02:59:12 UTC ]
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[ Publishers Weekly | 2023-03-14 04:00:00 UTC ]
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[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
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Rebel Girls announces $8 million Series A, metaverse expansion

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[ Fast Company | 2023-03-06 09:30:00 UTC ]
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[ ABC News | 2023-03-06 02:32:30 UTC ]
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