Time Inc. Launches PinPoint For Ad Clients

As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
News tagged with: #ad clients #meredith launched

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Survey Finds 60% of Publishers Agree that Print Publishing’s Time is Limited

Almost two-thirds of industry leaders from the publishing industry foresee that newspapers and other print publishers will end up as digital-only enterprises by 2020, according to a survey conducted by MPP Global Solutions. Conducted during two web ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey conducted #publishers agree #print publishing #industry leaders #print publishers

Edinburgh World Writers' Conference to launch in August

The Edinburgh International Book Festival and the British Council are launching the Edinburgh... Continue reading at The Bookseller

[ The Bookseller | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british council

Bilbary eyes spring launch

Dedicated digital bookseller Bilbary will launch in the US in the next fortnight and in the UK... Continue reading at The Bookseller

[ The Bookseller | 2012-03-08 00:00:00 UTC ]
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Jonathan Franzen – this time taking on Twitter – heaps more scorn on social media

'Freedom' author Jonathan Franzen, who has previously disparaged Facebook and ebooks, says Twitter 'stands for everything I oppose' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jonathan franzen

Faber to launch Academy online

Faber is to add to its series of Faber Academy creative writing courses with a new online course... Continue reading at The Bookseller

[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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NME to launch print edition in India

NME is to launch a monthly print edition in India later this year, after IPC Media agreed to license the brand to local publisher Pilot Ventures. Continue reading at Media Week

[ Media Week | 2012-03-02 00:00:00 UTC ]
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CourseSmart launches in the UK

US digital textbook rental service CourseSmart has soft-launched in the UK, with industry... Continue reading at The Bookseller

[ The Bookseller | 2012-03-02 00:00:00 UTC ]
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Their Print Ad Revenue Is Growing. Want to Know Why?

By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive

[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily basis #finding ways #publishing executive

Mindshapes to launch virtual world for picturebooks

Interactive learning company Mindshapes is to launch Magic Town, a virtual world for picture... Continue reading at The Bookseller

[ The Bookseller | 2012-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual world

Parade Launches App To Enhance Content Offerings

After months of planning, PARADE Magazine is rolling out a mobile app to cultivate advertisers and enhance the content offerings to its existing reader base. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app #content offerings

New Luxe Title Launches

Niche Media founder Jason Binn has teamed up with e-commerce site Gilt Groupe and Hudson News founder James Cohen to create a magazine brand targeting the wealthiest Americans. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-29 00:00:00 UTC ]
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Real-Time Advertising Bidding Offers Publisher Control

As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select clients #smaller publishers

B&N profit sinks, launches new Nook

Profit at US bookseller Barnes & Noble sank 12% in the third quarter, despite both physical... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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Athill, Donoghue on Sunday Times story longlist

A story told through the texts of two lovers is up against tales written by bestselling authors... Continue reading at The Bookseller

[ The Bookseller | 2012-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #story told #bestselling authors

The democratization of higher ed. continues: $49 e-textbook launches

In early summer 2011, Nature Publishing Group's Educational branch debuted its "born digital" textbook Principles of Biology, which would cost the student only $49 and contribute to the movement to democratize higher education with technology. Nature's approach was so different that it basically... Continue reading at Betanews

[ Betanews | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #digital age

Virginia Newspaper Ad Bills OK'd by House, Head to Senate

RICHMOND &mdash; Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry &mdash; this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #industry mdash

Midas launches Signature Speakers bureau

Authors including Peter James and Helen Rappaport have joined a launch line-up of public figures... Continue reading at The Bookseller

[ The Bookseller | 2012-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public figures

Cheetham's Head of Zeus lines up launch list

Anthony Cheetham's latest publishing start-up, Head of Zeus, will publish 24 titles between... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anthony cheetham #launch list

Marmion Launches Marketing Firm

Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house