Time Inc. Launches PinPoint For Ad Clients

As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
News tagged with: #ad clients #meredith launched

Other Publishing stories related to: 'Time Inc. Launches PinPoint For Ad Clients'

The New York Times, The Daily and New Yorker Top Performing Titles on Apple’s Newsstand

In 2011, one phrase defined the magazine industry: digital editions. Whether publishers were deciding to take the leap into digitizing their publications, or deciding on what app to develop next, digital was top of mind for publishers of all kinds. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editions #magazine industry

News Corp. for First Time Details Tabloid Bribe for Story on Child Killer

News Corp. (NWSA) for the first time publicly detailed bribery by a journalist at its now-defunct News of the World, telling a court that a former editor agreed to pay a prison guard to get a story about a child killer. Matt Nixson, a features edit ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prison guard

Saqi Books launches non-fiction imprint

Independent publisher Saqi Books is to launch a new non-fiction imprint, with plans to publish... Continue reading at The Bookseller

[ The Bookseller | 2012-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #non-fiction imprint

Medialets Launches Invite-Only Buying Platform for Mobile

Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform to connect advertisers with the Web’s top mobile publishers. Unlike an ad... Continue reading at AdWeek

[ AdWeek | 2012-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rich media #cbs news

Wales to launch first bilingual festival

Wales is set to launch its first bilingual literature festival this year. The Dinefwr... Continue reading at The Bookseller

[ The Bookseller | 2012-01-04 00:00:00 UTC ]
More news stories like this |

Google Books and ActuaLitté launch out-of-copyright library

Google Books and the French online publication ActuaLitté have launched a digital library... Continue reading at The Bookseller

[ The Bookseller | 2011-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google books #digital library

Chinese e-tailer Dangdang launches ebook platform

China's biggest online book retailer Dangdang has launched its ebook platform in China, with... Continue reading at The Bookseller

[ The Bookseller | 2011-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook platform

Pan Mac launches ebook bundles

Pan Macmillan has launched its first ebook bundles, collections of two or three titles in a... Continue reading at The Bookseller

[ The Bookseller | 2011-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan

The Bookseller launches Christmas Trading Survey

The Bookseller is launching its annual survey of how independent bookshops have fared with... Continue reading at The Bookseller

[ The Bookseller | 2011-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual survey #independent bookshops

Durrell backlist launched with Pan Mac's Bello

Pan Macmillan launches its digital imprint Bello today (16th December) with the release of its... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan mac

Magazine Launches Up 23.8 Percent in 2011

The number of magazines launched in 2011 jumped 23.8 percent, from 193 to 239, compared to 2010, according to magazine database Mediafinder.com. Meanwhile, the number of closures fell 13.6 percent, from 176 in 2010 to 152 this year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine launches

Hearst to Launch Biannual Cosmopolitan Latina in 2012

Hearsts Cosmopolitan brand is looking to make headway into the strong and growing Hispanic market through the launch of the new English-language Cosmopolitan Latina. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-13 00:00:00 UTC ]
More news stories like this |

BA: 'no time to waste' in implementing Portas review

The Booksellers Association has welcomed Mary Portas report into the future of the high... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association

Condé Nast Partners with AdMeld in Private Digital Ad Exchange

In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condés entire digital portfolio was available at the time of the exchanges launch. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this |

Launching (and Maintaining) a Successful E-Commerce Platform

As the e-commerce craze gets hotter, publishers looking to get into the game are faced with many questions. Some of these include how the business model of the e-commerce operation will operate; how it integrates seamlessly into editorial while avoiding advertising influence; and perhaps most... Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-commerce craze #business model #e-commerce operation