As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
News tagged with:
#ad clients
#meredith launched
Hodder has launched its first online science-fiction, fantasy and horror community, Hodderscape,... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
More news stories like this |
The Decitre chain of bookstores has created an online community to help consumers find books to... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online community
In a world where people increasingly consume their content on multiple platforms—watching TV recorded on their DVR, as well as downloaded to their iPad; reading the New York Times in print Sunday mornings, on their Kindle during the morning commute, then on their desktop at the office—questions... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#studies show
#ebook readers
Book supplier Browns Books for Students is to launch an ebook platform especially for schools... Continue reading at The Bookseller
[ The Bookseller | 2012-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook platform
Amazon has this morning launched an e-commerce site in India called Junglee.com. The platform... Continue reading at The Bookseller
[ The Bookseller | 2012-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-commerce site
W H Smith has launched its new Richard & Judy Children’s Book Club promotion with a... Continue reading at The Bookseller
[ The Bookseller | 2012-02-02 00:00:00 UTC ]
More news stories like this |
Bloomsbury is to launch a new literary imprint, Bloomsbury Circus, to accommodate its expanding... Continue reading at The Bookseller
[ The Bookseller | 2012-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary imprint
Users of the Bloomberg Terminal are among the richest demographic in the world, and advertisers will soon be able to reach them via a new luxury lifestyle magazine. The first issue of Bloomberg Pursuits launches next month and will reach most of the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-27 00:00:00 UTC ]
More news stories like this |
Faber and Faber has set up a social media hub, The Spark, for teenagers to get involved in Faber... Continue reading at The Bookseller
[ The Bookseller | 2012-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ya readers
U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content creators
National Geographic will debut its version of the content archive this spring. Positioned as a resource for libraries and researchers, the National Geographic Magazine Archive will includes every issue of the publication from 1888 to 1994 (such as the June 1985 issue, pictured). Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#national geographic
In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
More news stories like this |
Apple has announced a new multimedia app called iBooks Author, allowing writers to create their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#textbook publishers
#allowing writers
Add the New York Post to the growing list of publications that are releasing apps optimized for the Kindle Fire and in this case, other seven-inch Android tablets too. “This app adds to our array of critically-acclaimed and successful app ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#york post
#growing list
#kindle fire
Waterstones has launched a "book club" promotion, with the strapline: "Books you... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#waterstones launches
#book club
Amazon has hired Mauro Widman as Kindle "vendor manager" in Brazil, to prepare for a... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this |
The Daily Mirror is to run a We Love Reading campaign, backed by poet laureate Carol Ann Duffy,... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily mirror
In 2011, one phrase defined the magazine industry: digital editions. Whether publishers were deciding to take the leap into digitizing their publications, or deciding on what app to develop next, digital was top of mind for publishers of all kinds. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital editions
#magazine industry
Independent publisher Saqi Books is to launch a new non-fiction imprint, with plans to publish... Continue reading at The Bookseller
[ The Bookseller | 2012-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#non-fiction imprint
News Corp. (NWSA) for the first time publicly detailed bribery by a journalist at its now-defunct News of the World, telling a court that a former editor agreed to pay a prison guard to get a story about a child killer. Matt Nixson, a features edit ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#prison guard