Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which already include homes-focused website The Snug and beauty-oriented Mimi. Most recently, Time Inc. launched The Drive, an automotive site for guys under 35. A Time Inc. spokesman said the company does not comment about speculative acquisitions. With xoJane and xoVain, Time Inc. appears to be making a push for millennial women. According to comScore, xoJane had 2.5 million unique visitors in September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. per comScore. xoVain launched in March 2013, but did not meet comScore's minimum traffic numbers to be tracked year-over-year. Pratt—the sites' co-founder and editor-in-chief—has been looking for a buyer for several months, since its previous owner, Say Media, sold off its editorial properties in February to focus on selling publishers advertising-technology software and online publishing platforms. At that time, Say Media vp of brand development and global marketing Michelle Panzer told Adweek: "Owning online publications can certainly be profitable. .. For us, it was too difficult to build both businesses. There are a lot of media companies that are learning this quickly. Media... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-17 00:00:00 UTC ]
News tagged with: #millennial women #editorial properties #brand development #traditional publishers #news online #undisclosed price

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The Most Influential Manga of All Time

The most influential manga of all time is the culmination of centuries of early Japanese art and emerged from the post-war era. Continue reading at Book Riot

[ Book Riot | 2023-04-26 10:32:00 UTC ]
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Freedom to Read Supporters Say It's Time to Get Louder

At an American Booksellers for Free Expression session, panelists discussed different approaches booksellers can take to fight book bans. Among the ideas floated were outreach to government officials, creating library-style “request for reconsideration of materials forms,” and improving Banned... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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Los Angeles Times Book Prizes Winners Announced

The 43nd annual Los Angeles Times Book Prizes were awarded tonight at the University of Southern California's Bovard Auditorium. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-04-22 04:49:44 UTC ]
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Hilary Mantel had an unpublished Jane Austen-inspired novel.

Hilary Mantel died last September at age 70, but a memorial service just this week revealed something of use to those who miss her words. The Guardian’s Saturday Paper will be publishing excerpts from an unpublished project mashing together Jane Austen’s works. “She was having the greatest fun... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-21 16:03:28 UTC ]
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From 'The Office' to the Page: PW Talks with Rainn Wilson

We spoke with Wilson, who played Dwight Shrute on the NBC sitcom 'The Office', about 'Soul Boom: Why We Need a Spiritual Revolution' (Hachette Go, Apr.), a profound, humorous, reflective look at faith and spirituality. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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Hilary Mantel was working on ‘mashup’ of Jane Austen novels before her death

Wolf Hall trilogy author remembered at memorial service at Southwark cathedral on ThursdayHilary Mantel, the celebrated author of the Wolf Hall trilogy, was working on a “mashup” of Jane Austen novels when she died suddenly, her literary agent told a packed memorial service at Southwark... Continue reading at The Guardian

[ The Guardian | 2023-04-20 17:46:20 UTC ]
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Digital conglomerate buys right-wing app Parler

The digital media conglomerate Starboard said Friday it purchased the conservative social media site Parler and will temporarily take down the app as it undergoes a “strategic assessment.” Continue reading at ABC News

[ ABC News | 2023-04-14 20:47:19 UTC ]
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Sign up for the Los Angeles Times Book Club

Join our community book club. Our mission is to get Southern California reading and talking. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-04-13 19:22:10 UTC ]
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The Guardian view on US book bans: time to fight back | Editorial

Censorship is surging thanks to an organised rightwing minority targeting books on LGBTQ and Black characters and issues“A book is a loaded gun in the house next door,” warns a character in Fahrenheit 451, Ray Bradbury’s dystopian vision of an America where books are considered so dangerous they... Continue reading at The Guardian

[ The Guardian | 2023-04-13 17:21:33 UTC ]
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Ulysses Press Buys VeloPress

Ulysses Press has acquired VeloPress in a deal that will bring about 80 books in the health and fitness category to the indie press. Ulysses plans to continue to add books under the Velo imprint with a goal of 12 titles for 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-11 04:00:00 UTC ]
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MPIBA Booksellers Talk Shop, Book Bans in Texas

About 150 publishing professionals were in attendance at the Mountains and Plains Independent Booksellers Association SpringCon last week. In addition to networking and professional development opportunities, the attendees discussed a new bill in the Texas legislature, which would place more... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-10 04:00:00 UTC ]
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Millennial Black Church Leaders to Get Elders' Blessing

An event by the AND Campaign will feature authors, pastors, millennials, and elders who are working to bridge the conservative-progressive divide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-10 04:00:00 UTC ]
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Author Aims to Glorify God One Hat At a Time

La Verne Wimberly, whose Sunday morning selfies in her fabulous hats went viral, is promoting the newly released 'My Sunday Best' during Easter season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
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Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
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How to watch Annalee Newitz at the L.A. Times Book Club

Sci-fi novelist Annalee Newitz will discuss "The Terraformers" March 28 at the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-03-28 21:24:50 UTC ]
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Is Controlled Digital Lending on Borrowed Time?

At a long-awaited hearing last week, a federal judge sounded skeptical of the Internet Archive’s program to scan and lend library books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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How and where to buy refurbished tech online

Yes, I’ll probably want the iPhone 15 when it comes out. But as I consider a tablet for my six-year-old (so he’ll stop stealing mine), I don’t think a brand new device is necessary. Both economically and environmentally, refurbished tech might be a better bet if you don’t need the latest... Continue reading at Engadget

[ Engadget | 2023-03-23 14:00:28 UTC ]
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Ridiculous Magic: PW Talks with Stacey Lee

The new middle grade fantasy Winston Chu vs. the Whimsies offers a mix of magic and Chinese folklore. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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The 75th Frankfurter Buchmesse: A Time Line

The world's largest international book publishing trade show opens its 75th iteration with 'Chronicles' of its past right up to this year. The post The 75th Frankfurter Buchmesse: A Time Line appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-15 14:07:57 UTC ]
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Should You Buy That? A Kindle Scribe Review

Our Kindle Scribe review goes over pros and cons of the device, what customers say, its standout features, and more!- Jessica Pryde Continue reading at Book Riot

[ Book Riot | 2023-03-02 11:36:00 UTC ]
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