Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which already include homes-focused website The Snug and beauty-oriented Mimi. Most recently, Time Inc. launched The Drive, an automotive site for guys under 35. A Time Inc. spokesman said the company does not comment about speculative acquisitions. With xoJane and xoVain, Time Inc. appears to be making a push for millennial women. According to comScore, xoJane had 2.5 million unique visitors in September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. per comScore. xoVain launched in March 2013, but did not meet comScore's minimum traffic numbers to be tracked year-over-year. Pratt—the sites' co-founder and editor-in-chief—has been looking for a buyer for several months, since its previous owner, Say Media, sold off its editorial properties in February to focus on selling publishers advertising-technology software and online publishing platforms. At that time, Say Media vp of brand development and global marketing Michelle Panzer told Adweek: "Owning online publications can certainly be profitable. .. For us, it was too difficult to build both businesses. There are a lot of media companies that are learning this quickly. Media... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-17 00:00:00 UTC ]
News tagged with: #millennial women #brand development #traditional publishers #news online #undisclosed price

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Lifeway Rebounds from Rocky Times

CEO Ben Mandrell tells PW the turnaround strategy was to refocus on the original mission—serving pastors and church leaders. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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Portal Fantasy: PW Talks with Sarah Arthur

Arthur's debut novel Once a Queen, a young adult "portal fantasy," talks to PW about writing her first novel, and her love of fantasy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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What’s Next for Max Lucado? An End Times Book

‘What Happens Next,’ coming from Thomas Nelson in August, is the first book on the biblical end times by bestselling author and pastor Max Lucado. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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If We Could All Feel God’s Love: PW Talks to Savannah Guthrie

The daytime TV star offers a collection of essays about faith, doubt, and "questions without answers" in her first book for adults, 'Mostly What God Does,' out this week from Thomas Nelson. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-19 05:00:00 UTC ]
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From Harry Potter to Taylor Swift: how millennial women grew up with fandoms, and became a force

Fans who were girls in the era of Harry Potter, The Hunger Games and Twilight are now the women who have powered the success of Barbie and the Eras Tour. Continue reading at The Conversation

[ The Conversation | 2024-02-18 19:51:27 UTC ]
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Portal Fantasy: PW Talks to Sarah Arthur

Arthur's debut novel Once a Queen, a young adult "portal fantasy," talks to PW about writing her first novel, and her love of fantasy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-17 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #debut novel #young adult #portal fantasy #sarah arthur


‘Time-efficient foreplay’: inside the funny, filthy world of erotic podcasts

From fan fiction about Disney cartoons having sex to raunchy shows from Hollywood stars, pornographic audio is podcasting’s hottest new trendHave you ever stood at the school gates, waiting to pick up your six-year-old, while secretly listening to fan fiction about Harry Potter and Draco Malfoy... Continue reading at The Guardian

[ The Guardian | 2024-02-12 16:32:24 UTC ]
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Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl

Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female... Continue reading at AdWeek

[ AdWeek | 2024-02-08 21:53:41 UTC ]
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When Dogs Could Talk: Among Words in a State of Grace, by N. Scott Momaday

When Dogs Could Talk: Among Words in a State of Grace, by N. Scott Momaday Essay [email protected] Mon, 01/29/2024 - 21:29 Illustration by Marla Johnson“When Dogs Could Talk“ appeared in WLT’s landmark 2007 issue devoted to endangered languages,... Continue reading at World Literature Today

[ World Literature Today | 2024-01-30 03:29:38 UTC ]
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Call of Duty didn’t top the yearly sales charts for one of the first times since 2009

Just like death and taxes, you can usually rely on a Call of Duty game to top the sales charts each year. The various entries in Activision’s warfare simulation franchise have mostly done just that, going all the way back to 2009. This year’s a bit different. Call of Duty: Modern Warfare III has... Continue reading at Engadget

[ Engadget | 2024-01-18 19:16:41 UTC ]
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Katherine Min was ahead of her time. Four years after her death, her second novel proves it

Katherine Min's Korean American debut novel was ignored. After she died in 2019, publishers worked to put out her second novel, 'The Fetishist.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-01-18 11:00:57 UTC ]
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Avid Reader Bets Big on Kaliane Bradley's 'The Ministry of Time'

An inside look at the debut speculative novel so charming that Avid Reader Press executive editor Margo Shickmanter preempted it from her bathtub. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-16 05:00:00 UTC ]
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In Wales: Graffeg Buys World Rights to a Kids’ Book on Immigration

The Dandelion's Tale by Margaret Anne Suggs is being published by Graffeg Books and helps children understand more about immigration. The post In Wales: Graffeg Buys World Rights to a Kids’ Book on Immigration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-12 18:03:28 UTC ]
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Gen Z and millennials have an unlikely love affair with their local libraries

Though they’re sometimes characterized as attention-addled homebodies, younger people see a real value in libraries − one that goes beyond books. Continue reading at The Conversation

[ The Conversation | 2024-01-12 13:28:57 UTC ]
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AI: Copyright Challenges Now Include a New York Times Lawsuit

The newly launched lawsuit of OpenAI and Microsoft by The New York Times parallels legal actions from the book publishing industry. The post AI: Copyright Challenges Now Include a New York Times Lawsuit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-04 19:59:05 UTC ]
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The Healing Power of Words: PW Talks with Danielle Tummino Hansen

The author of 'Speaking of Rape: The Limits of Language in Sexual Violations' (Fortress, Mar. 2024) discusses why she wrote the book and her hopes for its success. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
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Book Review: ‘A Hitch in Time,’ by Christopher Hitchens

This bracing anthology of Christopher Hitchens’s work for The London Review of Books is just the ticket. Continue reading at The New York Times

[ The New York Times | 2024-01-01 10:02:01 UTC ]
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Forever Shelf Talking (shelftalker)

ShelfTalker’s first blogger, Alison Morris, returns to reflect on the blog’s 16 years, and her hopes and concerns for children’s publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-28 13:00:00 UTC ]
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'New York Times' Sues OpenAI, Microsoft for Copyright Infringement

The suit, said to be the first AI-related action filed by a major American media company, alleges that AI services from both multibillion dollar companies are businesses “built on mass copyright infringement,” with potentially massive implications for the future of journalism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-27 05:00:00 UTC ]
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Colm Tóibín! Geraldine Brooks! A guide to killing time! 19 books out in paperback this January.

2o24 is approaching! It’s hard to believe that 2023 is over, but a new year means new possibilities (always), new resolutions (maybe), and new books (once again, always). But it also means a new chance to pick up some excellent reads from 2023 that you might have missed when they first came out,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-22 14:01:02 UTC ]
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