Time Inc. Confirms Its Purchase of Jane Pratt's xoJane and xoVain

Time Inc. has acquired Jane Pratt's xoJane and xoVain websites in a bid to build up its portfolio of brands that target millennials. Adweek first reported that the acquisition was imminent on Oct. 16.   The deal is the latest in a string of big moves from the New York magazine publisher this month. On Oct. 18, Time Inc. bought HelloGiggles, a lifestyle site founded by actress Zooey Deschanel in 2011. The Wall Street Journal pegged the deal at $20 million. The next day, Time Inc. also announced it was shutting down the women's shopping magazine AllYou.  With xoJane and xoVain, Time Inc. continues to bolster its beauty, fashion and digital-only content. The publisher also runs the home-focused website The Snug, beauty-oriented Mimi and The Drive, an automotive site for guys under 35. Pratt's editorial team will report to Deborah Marquardt, vp and general manager of Time Inc.'s Style Network. "We are delighted to have the opportunity to serve this modern, inclusive community of women, increasing our reach in this important segment and providing our advertising partners with more access to targeted, engaged audiences," Time Inc.'s evp Evelyn Webster said in a statement. According to comScore, xoJane had 2.5 million unique visitors this September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. And while it launched in March 2013, it did not meet comScore's minimum traffic numbers to be tracked year over year. Pratt—the... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-28 00:00:00 UTC ]

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The Improper Bostonian Shutters After 28 Years

[caption id="attachment_157693" align="alignright" width="450"] The first (left) and last (right) editions of The Improper Bostonian (credit The Improper Bostonian)[/caption] The Improper Bostonian, a regional lifestyle magazine, closed its doors on Thursday after 28 years in print. "While this... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-26 00:00:00 UTC ]
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Has Magazine Media Finally Figured Out Its Path Forward?

What happened to all the spaghetti on the wall? Apologies for the overused expression, but bear with me. It’s a serious question I have been thinking about for the last year or so in regards to magazine media. In the grand scheme of things, I haven’t been covering the industry all that long, at... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-25 00:00:00 UTC ]
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Promotions at PRH Audio

Penguin Random House Audio has announced three promotions within its editorial team, as well as the creation of a new senior marketing role. Continue reading at The Bookseller

[ The Bookseller | 2018-11-02 00:00:00 UTC ]
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Facebook gets CNN to bring Anderson Cooper to its new media venture

Anderson Cooper is bringing a version of his CNN show to Facebook, joining Shepard Smith of Fox News as the two main media stars tapped to join the social network's fledgling news platform.On Wednesday, Facebook announced an initial lineup of seven news programs produced by networks and digital... Continue reading at Advertising Age

[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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How Net-a-Porter’s 70-person content team operates online and in print

Content is a robust piece of both Net-a-Porter’s marketing and merchandising strategies: The company employs 70 people on its editorial team, and it publishes six issues of Porter’s print edition per year, which have featured celebrity cover stars like Viola Davis, Penelope Cruz and Bella... Continue reading at Digiday

[ Digiday | 2018-04-23 00:00:00 UTC ]
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Beyond Impressions: A Look Into Deeper Attention Metrics

Why publishers are rethinking the ways they prove value to advertising partners. The post Beyond Impressions: A Look Into Deeper Attention Metrics appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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Hearst Is Laying Off Over A Dozen Staffers At Women’s Health Magazine

The publication’s editorial team will be combined with other Hearst magazines, including Cosmopolitan. Men’s Health faces a similar fate. It’s bad out there for the magazine industry as more consolidation leads to more dismissals. Hearst Media is laying off at least 15 editorial employees from... Continue reading at Fast Company

[ Fast Company | 2018-02-14 00:00:00 UTC ]
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Deacon to lead Amazon Publishing UK

Laura Deacon has been appointed to lead Amazon Publishing UK's editorial team, succeeding current editor-in-chief, Emilie Marneur, who is moving to Amazon Video to become its head of film acquisition. Continue reading at The Bookseller

[ The Bookseller | 2018-01-24 00:00:00 UTC ]
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Faulkner-Willcocks and Morgan in Avon promotions

HarperCollins imprint Avon Books has made some "key" changes to its editorial team following publishing director Helen Huthwaite’s maternity leave this October. Continue reading at The Bookseller

[ The Bookseller | 2017-11-08 00:00:00 UTC ]
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W F Howes bolsters editorial team to meet audiobook demand

Audiobook and large print publisher W F Howes is boosting its editorial team to “bolster” its acquisitions programme. Continue reading at The Bookseller

[ The Bookseller | 2017-08-10 00:00:00 UTC ]
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Little, Brown promotes Clare Smith and Lucy Malagoni

Little, Brown Book Group has made two "key" promotions within its editorial team: Clare Smith has been promoted to fiction publisher at Little, Brown/Abacus, while Lucy Malagoni has been promoted to publishing director for Sphere Fiction. Continue reading at The Bookseller

[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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New executives step up at Condé Nast as Nicholas Coleridge retires

Wolfgang Blau becomes president and Albert Read moves into the managing director’s role at the Vogue and Vanity Fair publisher New appointments have been announced by magazine publisher Condé Nast in the wake of Nicholas Coleridge’s decision to step aside and take on the role of... Continue reading at The Guardian

[ The Guardian | 2017-01-16 00:00:00 UTC ]
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Bopardikar to Succeed Bacon at B&T

Chitra Bopardikar, v-p and general manager of B&T’s global publishers services, will take over responsibility for B&T’s international retail business as well following John Bacon's retirement at the end of the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-22 00:00:00 UTC ]
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IAB Announces Schedule for 2017 Digital Video NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants range from publishing stalwarts like The New York... Continue reading at AdWeek

[ AdWeek | 2016-12-14 00:00:00 UTC ]
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Stordahl Joins Holiday House

Derek Stordahl, formerly executive v-p at Bloomsbury USA, has been appointed executive v-p and general manager of Holiday House Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-08 00:00:00 UTC ]
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With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek

[ AdWeek | 2016-07-21 00:00:00 UTC ]
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Domino Poaches Refinery29 Exec Nathan Coyle to Be CEO

Domino, which began in the mid-aughts as a home dcor magazine from Cond Nast and closed at the end of the decade and returned in 2013, is still in the process of reinventing itself as a blend of e-commerce, old-fashioned print, and digital media.On Monday, Domino announced the appointment of... Continue reading at Advertising Age

[ Advertising Age | 2016-07-11 00:00:00 UTC ]
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Borough Press makes promotions, hires Ainley

HarperCollins fiction imprint The Borough Press has made several changes to its editorial team, hiring Holly Ainley as commissioning editor. Continue reading at The Bookseller

[ The Bookseller | 2016-06-22 00:00:00 UTC ]
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ProQuest Acquires Alexander Street

Alexander Street president Stephen Rhind-Tutt will stay on board, reporting to ProQuest Information Solutions’ general manager and senior v-p Rafael Sidi. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-22 00:00:00 UTC ]
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IAB Releases HTML5 Ad Validator, Aimed at Creatives and Ad Operations Teams

The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights,... Continue reading at Advertising Age

[ Advertising Age | 2016-04-11 00:00:00 UTC ]
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