Time Inc. Confirms Its Purchase of Jane Pratt's xoJane and xoVain

Time Inc. has acquired Jane Pratt's xoJane and xoVain websites in a bid to build up its portfolio of brands that target millennials. Adweek first reported that the acquisition was imminent on Oct. 16.   The deal is the latest in a string of big moves from the New York magazine publisher this month. On Oct. 18, Time Inc. bought HelloGiggles, a lifestyle site founded by actress Zooey Deschanel in 2011. The Wall Street Journal pegged the deal at $20 million. The next day, Time Inc. also announced it was shutting down the women's shopping magazine AllYou.  With xoJane and xoVain, Time Inc. continues to bolster its beauty, fashion and digital-only content. The publisher also runs the home-focused website The Snug, beauty-oriented Mimi and The Drive, an automotive site for guys under 35. Pratt's editorial team will report to Deborah Marquardt, vp and general manager of Time Inc.'s Style Network. "We are delighted to have the opportunity to serve this modern, inclusive community of women, increasing our reach in this important segment and providing our advertising partners with more access to targeted, engaged audiences," Time Inc.'s evp Evelyn Webster said in a statement. According to comScore, xoJane had 2.5 million unique visitors this September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. And while it launched in March 2013, it did not meet comScore's minimum traffic numbers to be tracked year over year. Pratt—the... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-28 00:00:00 UTC ]

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Inkshares Looks to Marry The Old with the New

In early 2013, Thad Woodman, a manager at an economics consulting firm, reached out to Larry Levitsky, previously the publisher and general manager of the computer book publishing division of McGraw-Hill, about developing a startup that would combine the services of a legacy publisher—editing,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-15 00:00:00 UTC ]
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Conde Nast Puts Epicurious.com Under Bon Appetit Control

Conde Nast is beginning to sell the audiences of BonAppetit.com and Epicurious.com together, the company said Monday afternoon, in a bid to better attract advertisers that want bigger audiences than the sites provide on their own.Bon Appetit VP-Publisher Pamela Drucker Mann will oversee both... Continue reading at Advertising Age

[ Advertising Age | 2014-08-11 00:00:00 UTC ]
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Lellos to Head Klutz

Stacy Lellos has been appointed senior v-p and general manager for Klutz, Scholastic’s books-plus unit. She succeeds Jeff Pinkser who was named to lead the division in 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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People on the Move | 4.2.14

Time magazine has announced several staff changes to its editorial team: • Tom Weber has been promoted to executive editor. He was previously serving as assistant managing editor. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-03 00:00:00 UTC ]
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Panoramic Publishing/Laker Newspaper Sold on Lake Winnipesaukee

The sale of The Panoramic Publishing Group, publisher of the weekly Laker newspaper and 10 other ancillary publications, to Daniel L. Smiley, general manager of Turner Publishing in Turner,  ME has been completed.   Brad Lipe had bee ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-01-30 00:00:00 UTC ]
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Online start-up branches out into print

An online start-up in south London is launching a crowdfunded print version tomorrow. The Croydon Citizen is publishing a free news magazine, which will be distributed at the borough's railway stations and main shopping areas.Editor-in-chief James Naylor says the 16-page magazine, which will be... Continue reading at The Guardian

[ The Guardian | 2013-12-16 00:00:00 UTC ]
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Natalie Sacco

Takeaway: Sacco’s social media expertise has nearly tripled traffic referrals in the past year. When Natalie Sacco joined Penton Media as a social media specialist in January 2012, she wasted no time whipping the editorial team into digital shape. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-09 00:00:00 UTC ]
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Promotion for Sion Hamilton at Foyles

Foyles' Siôn Hamilton, general manager at the Charing Cross Road store, has been... Continue reading at The Bookseller

[ The Bookseller | 2013-09-02 00:00:00 UTC ]
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Richards and Joseph join John Murray

John Murray Press has announced two new appointments to the editorial team. Mark Richards,... Continue reading at The Bookseller

[ The Bookseller | 2013-08-09 00:00:00 UTC ]
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People On The Move | 6.27.13

Scott Mozarsky has joined UBM Tech as president, media and partner solutions. Mozarsky was formerly executive vice president and global chief commercial officer for PR Newswire.Meredith Corporation has named Lisa Clune as SVP and general manager of MXM's Health Practice, BIG Communications.... Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-28 00:00:00 UTC ]
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Bookpoint's Money to retire; Gibbon promoted

Graham Money [pictured], general manager of Hachette-owned distributor Bookpoint, is to retire in... Continue reading at The Bookseller

[ The Bookseller | 2013-05-03 00:00:00 UTC ]
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Rodale hires Condé Nast exec as first CTO

Yet another sign that the media world marches toward digital is at Rodale. In a move to expand the healthy lifestyle publisher's mobile commerce, big data and social technologies, it has hired Condé Nast executive Bobby Chowdhury as its first ever chief technology officer.Mr. Chowdhury, 51, has... Continue reading at Crains New York

[ Crains New York | 2013-01-23 00:00:00 UTC ]
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Maximizing Digital Ad Inventory

As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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DeAgostini Publishing Tackles the U.S. Market

After a year of interviews and discussions, DeAgostini began a product test last year, and the company was encouraged enough by the results to launch a major presence in the U.S. beginning with a debut at BookExpo America (booth 2840) and building to a rollout of a full line next year. The... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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Corporate Ladder: Devin C. Johnson, Studio One Networks' chief operating officer

Devin C. Johnson, 38, joined Studio One Networks as chief operating officer. In this role, he will be responsible for strategic and operational leadership for the network's partnerships with online publishers and brand marketers. He will oversee the management of the company's finances,... Continue reading at Crains New York

[ Crains New York | 2012-03-04 00:00:00 UTC ]
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Digital Catalogues Take Over

Going from paper to electronic catalogues has become one of the biggest upheavals in the way independent bookstores buy, on a par with cutbacks in field sales reps. “I don’t think our choice is between paper and electronic catalogues,” says Carole Horne, general manager of Harvard Book Store in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
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New Directions For National Geographic Books

The appointment late last month of Hector Sierra as general manager and senior v-p for National Geographic Society’s books division completes the new management team that will now drive the book operation for one of America’s best-known brands. The change in the division began last October when... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-07 00:00:00 UTC ]
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Hot Key hires two from Hodder

Written By: Charlotte Williams Publication Date: Tue, 27/09/2011 - 15:12 Hot Key Books, Sarah Odedina's new children's publishing company, has hired two publishers from Hodder to its editorial team. Emily Thomas and Sara O'Connor, previously Hodder YA fiction publisher and senior editorial... Continue reading at The Bookseller

[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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Glam Media Buys Ning for Social Push

Glam Media has just acquired Ning, the build-your-own-social-network startup co-founded by Netscape creator Marc Andreessen. Glam is best known for building Web properties and an ad network targeting women, and it says it now reaches more than 200 million monthly users. Last month, it announced... Continue reading at AdWeek

[ AdWeek | 2011-09-21 00:00:00 UTC ]
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