Time Inc buys what is left of MySpace for its user data

Magazine publisher acquires social network’s owner Viant and will mine its membership dataTime Inc has acquired what is left of social media pioneer MySpace in a move designed to hoover up user data to help it target digital ads more effectively.The publisher of magazines including Time, People and in the UK, NME and Ideal Home announced in a statement it had acquired Viant, a group of companies that includes advertising network Specific Media, which purchased MySpace for $35m in 2011. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-02-11 00:00:00 UTC ]
News tagged with: #user data #move designed

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Media Buying Briefing: Sustainability once again takes center stage across digital media

Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-06 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #digital media

Children's Institute 2022: Buying’s New Normal

Children’s book buyers adjust to supply chain issues and changes in reading preferences. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #reading preferences #children’s book

Why Aren't City Dwellers Buying Books?

Book sales in America's big cities are underperforming compared to those in smaller markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #big cities

Train yourself to study more effectively and save time with this $49 bundle

Study is a vital part of any scholastic journey. But not all methods are the same. Some, indeed, are far more effective than others. Want to put yourself in a better position to excel? Then the 2022 Perfect Score Academic Success Master Class Bundle is a must-buy, especially as it’s on sale... Continue reading at PC World

[ PC World | 2022-06-01 23:38:22 UTC ]
More news stories like this | News stories tagged with: #highly rated #prices subject #training software #scholastic

In ‘Bad Gays,’ historical figures are products of their times

Huw Lemmey and Ben Miller, hosts of a popular podcast, take a look at history through the lens of problematic gay figures. Continue reading at The Washington Post

[ The Washington Post | 2022-05-31 13:59:29 UTC ]
More news stories like this | News stories tagged with: #historical figures #ben miller #popular podcast

How to watch 'Letter to a Stranger' night at the L.A. Times Book Club

Pico Iyer, Maggie Shipstead, Michelle Tea and Colleen Kinder discuss 'Letter to a Stranger' at the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-05-26 21:35:13 UTC ]
More news stories like this | News stories tagged with: #pico iyer #maggie shipstead #michelle tea #times book

TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with: #samba tv #prime time #measurement solutions #nielsen

In these gloomy, divisive times, does anyone care about books? I do.

Books emphasize interiority, encourage empathy, require thought and are meant to foster rational argument -- things we all need. Continue reading at The Washington Post

[ The Washington Post | 2022-05-25 16:39:13 UTC ]
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It's time for Alberta's United Conservative Party to focus on uniting following leadership review

One of the first steps of healing the divisions within the United Conservative Party is to welcome MLAs Todd Loewen and Drew Barnes back into the fold, says Michael Solberg. Continue reading at CBC

[ CBC | 2022-05-25 10:00:00 UTC ]
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In ‘This Time Tomorrow,’ a 40-year-old gets to be 16 again

Emma Straub's novel follows a woman who can revisit the past and reshape the future. Continue reading at The Washington Post

[ The Washington Post | 2022-05-20 11:00:35 UTC ]
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It’s Time to Destigmatize Talking Openly About What’s Going On Down There

When I started reading Chloe Caldwell’s new book, The Red Zone, a memoir about identity, love, health, and pain, all told through the lens of her relationship to her period, I didn’t think I had period hang-ups of my own to work through. I do have pudendal neuralgia, a nerve pain condition that... Continue reading at Electric Literature

[ Electric Literature | 2022-05-12 11:05:00 UTC ]
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Keanon Lowe stopped a school shooting. The timing was ‘a miracle.’

Keanon Lowe left the NFL to coach high school sports, a series of fateful decisions that would change his life. Continue reading at The Washington Post

[ The Washington Post | 2022-05-12 11:00:17 UTC ]
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Some of the Most Influential Asian American Literature of All Time

Get to know some of the most influential Asian American literature of all time, including Dictee. Continue reading at Book Riot

[ Book Riot | 2022-05-06 10:33:00 UTC ]
More news stories like this | News stories tagged with: #american literature

Rep. Lauren Boebert Says She Wrote A Book And Twitter Users Are Absolutely Baffled

The far-right lawmaker's history of botching both spelling and facts has many wondering just what's in her book. Continue reading at The Huffington Post

[ The Huffington Post | 2022-05-05 09:16:38 UTC ]
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Are CMOs Confident in Their Data Strategy? It’s Complicated

As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek

[ AdWeek | 2022-05-04 14:24:35 UTC ]
More news stories like this | News stories tagged with: #first-party data #guiding light #nielsen

3 great new audiobooks for your walk, commute or chill-out time

This month’s picks: ‘Mecca,' by Susan Straight, ‘Funny Farm,’ by Laurie Zaleski and SJ Bennett’s ‘All the Queen’s Men’ Continue reading at The Washington Post

[ The Washington Post | 2022-04-25 11:00:29 UTC ]
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Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
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L.A. Times Book Festival: Janelle Monáe feels like she's living her 'second Earth life'

Janelle Monáe was joined by Times columnist Erika D. Smith to discuss her book 'The Memory Librarian' on Saturday at the L.A. Times Book Festival. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-04-24 17:01:01 UTC ]
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Rep. Adam Schiff, Véronique Tadjo and Paul Auster among winners of the L.A. Times Book Prizes

After a few years of virtual ceremonies, the 42nd Los Angeles Times Book Prizes was held in person Friday at USC, kicking off the Festival of Books. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-04-23 04:25:08 UTC ]
More news stories like this | News stories tagged with: #adam schiff #paul auster #virtual ceremonies #times book