Does a changing industry paradigm mean opportunity or peril for publishers? The post Time Inc. and Meredith Merger Raises Important Questions for Magazine Media appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2017-11-28 00:00:00 UTC ]
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#post time
#magazine media
Socail engagements were healthy for magazine brands in September across Facebook, Twitter, Google+ and Instagram, especially when it came to epicurean, shelter/home and pop culture & celebrity interests. This, according to data compiled in sister publication min, using True Social Metrics,... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-27 00:00:00 UTC ]
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Media companies have been streamlining their businesses by cleaving off underperforming print units from more lucrative TV, film and digital businesses. Just this year, Time Warner spun off magazine division Time Inc., Tribune Company split apart its TV and newspaper businesses and Gannett... Continue reading at Advertising Age
[ Advertising Age | 2014-10-24 00:00:00 UTC ]
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#newspaper businesses
#similar moves
#meredith corporation
#des moines
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Amazon's release of its third quarter financial results Thursday afternoon gave analysts and investors lots to think about as the giant e-tailer posted a large quarterly loss, forecast the possibility of a loss for the fourth quarter and had slowing growth in its media segment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
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#big losses
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#fourth quarter
#slowing growth
Time-based metrics are used by almost every leading publisher to measure themselves, but there's been hesitancy to transact on the basis of numbers like time spent and ad exposure time. That could change soon though as a member Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-24 00:00:00 UTC ]
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#time spent
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Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age
[ Advertising Age | 2014-10-23 00:00:00 UTC ]
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#digital content
#time-based metrics
The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50... Continue reading at AdWeek
[ AdWeek | 2014-10-22 00:00:00 UTC ]
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#promote content
#digital magazine
HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
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#harpercollins uk
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PW spoke to the McSweeney's executive editor about how the company's recent shift to nonprofit status will affect its brand, and output, moving forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-22 00:00:00 UTC ]
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Bloomberg has placed video at the center of its digital efforts, a strategy that is beginning to pay off for the business publisher. The post Inside Bloomberg Media’s digital video business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-22 00:00:00 UTC ]
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#digital efforts
The New York Times Company today announced a new publishing agreement between the International New York Times (INYT) and Republica that will create a combined print edition in Nepal. The new product, in which each publication will have a distinct s ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-17 00:00:00 UTC ]
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#publishing agreement
Swiss cartoonist Frederik Peeters' sci-fi series, Aama continues Verloc Nim's reluctant space journey with his brother Conrad and the android chimpanzee, Churchill, as they search to uncover any material relating to the mysterious experiment known as Aama. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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#sci-fi series
#material relating
Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age
[ Advertising Age | 2014-10-15 00:00:00 UTC ]
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#content producers
#banner ad
PW talked to Mary Ann Naples, senior v-p and publisher Rodale, about the controversial book, the backlash, and how the company has hounded the duo about getting started on a second project. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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#thug kitchen
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It's not a shocker that print ad revenue has fallen while the pile of dimes from digital advertising has been growing. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
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#things change
#digital advertising
Gray Tan, founder and president of the Taiwan-based Grayhawk Agency talked to PW about the local lure of tie-in's and the slow pace of Chinese publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-13 00:00:00 UTC ]
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#chinese publishing
Time Inc.’s former CTO, Abe Cytryn, is joining Magzter in the same role as the digital newsstand company preps a series of new features for both publishers and consumers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-10 00:00:00 UTC ]
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Publishing Perspectives spoke with Sam Elsworthy of the New Zealand Publishers Association, Jacques Testard of Fitzcarraldo Editions, Ailish White and Hannah Lyons of Liberties Press. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-09 00:00:00 UTC ]
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#fitzcarraldo editions
When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study. The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T,... Continue reading at AdWeek
[ AdWeek | 2014-10-09 00:00:00 UTC ]
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#positive sign
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#mobile ads
Rory O’Neill, Samsung's marketing director for European Telecommunications Operations, talked about the company's foray into books at the Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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#marketing director
At the Frankfurt Book Fair, publisher EJ van Lanen talks about ebooks in translation as a way to broaden the reach of a title internationally. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-08 00:00:00 UTC ]
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