TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as It Ends With Us by Colleen Hoover and The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid in large part to recommendations on the app. Now TikTok has decided to sell books directly, announcing partnerships with publishers HarperCollins UK, WH Smith, Bloomsbury and bookshop.org, all of which will sell books via TikTok’s online marketplace.#BookTok is one of the social media platform’s most popular hashtags, reaching more than 90bn views to date, and as a result TikTok has formed several partnerships off the back of its success, including with the Hay festival and publisher Penguin Random House (PRH), where since September, app users have been able to tag any PRH title in their videos. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-17 16:49:24 UTC ]
News tagged with: #online marketplace ##booktok #promote books #sell books #hugely successful #colleen hoover #large part #wh smith #hay festival #publisher penguin #bloomsbury #harpercollins

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National Book Awards go to 'The Round House' and 'Behind the Beautiful Forevers'

The National Book Awards were given to writers Louise Erdrich and first-time author Katherine Boo in the fiction and nonfiction categories, respectively, while William Alexander and David Ferry were awarded the young people's literature and poetry prizes. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-11-15 00:00:00 UTC ]
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Sainsbury's grows own brand book sales by 33%

Sainsbury’s has grown pre-tax profit by 2.5% in its half-year results as the retailer said... Continue reading at The Bookseller

[ The Bookseller | 2012-11-14 00:00:00 UTC ]
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Fifty Shades up for book award

Erotic tale earns nomination for the National Book Award, while another surprisingly sexy tale is also making waves in Britain. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2012-11-14 00:00:00 UTC ]
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A One-Stop, Web-Based Shop For Comic Book Publishing

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[ Fast Company | 2012-11-14 00:00:00 UTC ]
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Fifty Shades vies for book prize

EL James' best-selling Fifty Shades of Grey will compete with novels by Kate Mosse, JoJo Moyes and Bernard Cornwell at this year's National Book of the Year Awards. Continue reading at BBC News

[ BBC News | 2012-11-14 00:00:00 UTC ]
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In Corporate Publishing, Are E-books PDF 2.0?

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[ Publishing Perspectives | 2012-11-13 00:00:00 UTC ]
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Scholastic To Donate One Million Books for Superstorm Recovery

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[ Publishing Perspectives | 2012-11-13 00:00:00 UTC ]
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Davis' Everest book wins Samuel Johnson Prize

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[ The Bookseller | 2012-11-13 00:00:00 UTC ]
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[ The Bookseller | 2012-11-13 00:00:00 UTC ]
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A Dream Team Of Animators Creates The Ultimate Coloring Book

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[ Fast Company | 2012-11-12 00:00:00 UTC ]
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[ Publishing Perspectives | 2012-11-09 00:00:00 UTC ]
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[ The Bookseller | 2012-11-09 00:00:00 UTC ]
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A Small World: The Global E-Book Market Expands

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[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
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[ The Christian Science Monitor | 2012-11-09 00:00:00 UTC ]
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[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
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[ AdWeek | 2012-11-09 00:00:00 UTC ]
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[ Publishing Perspectives | 2012-11-08 00:00:00 UTC ]
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[ Los Angeles Times | 2012-11-08 00:00:00 UTC ]
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[ Betanews | 2012-11-08 00:00:00 UTC ]
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[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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