TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as It Ends With Us by Colleen Hoover and The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid in large part to recommendations on the app. Now TikTok has decided to sell books directly, announcing partnerships with publishers HarperCollins UK, WH Smith, Bloomsbury and bookshop.org, all of which will sell books via TikTok’s online marketplace.#BookTok is one of the social media platform’s most popular hashtags, reaching more than 90bn views to date, and as a result TikTok has formed several partnerships off the back of its success, including with the Hay festival and publisher Penguin Random House (PRH), where since September, app users have been able to tag any PRH title in their videos. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-17 16:49:24 UTC ]

Other news stories related to: "TikTok to sell books directly to users via marketplace"


HarperCollins defends Walliams over Monroe criticism

HarperCollins has defended David Walliams after food writer Jack Monroe claimed his children's books were “sneering classist fatshaming grim nonsense”. Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 10:29:08 UTC ]
More news stories like this


HarperCollins lands life story of South Africa rugby captain Siya Kolisi

HarperCollins has landed the life story of Siya Kolisi, Springboks captain and star of South Africa’s 2019 World Cup-winning rugby team. Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 05:01:43 UTC ]
More news stories like this


HarperCollins Children's signs second series from Cleverly

HarperCollins Children’s Books will publish Sophie Cleverly's second middle-grade series, The Violet Veil Mysteries, illustrated by Hannah Peck.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-06 15:45:28 UTC ]
More news stories like this


Baggaley acquires Nagamatsu debut for Bloomsbury

Bloomsbury editor-in-chief Paul Baggaley has acquired an "extraordinarily prescient" debut novel by Sequoia Nagamatsu, How High We Go in the Dark. Continue reading at The Bookseller

[ The Bookseller | 2020-07-06 10:17:28 UTC ]
More news stories like this


Publishers cut ties with David Starkey after 'abhorrent' comments

HarperCollins says it will no longer publish books by historian David Starkey and is reviewing his backlist, describing his recent comments on slavery as “abhorrent”. Vintage and Hodder & Stoughton have also said they will not publish further books from him. Continue reading at The Bookseller

[ The Bookseller | 2020-07-03 13:56:37 UTC ]
More news stories like this


David Starkey dropped by publisher and university positions after racist remarks

HarperCollins will no longer publish books by the historian and is reviewing his backlist after he said ‘slavery was not genocide’HarperCollins has dropped David Starkey as an author, saying that the racist views the bestselling historian expressed in a recent interview were “abhorrent”.On... Continue reading at The Guardian

[ The Guardian | 2020-07-03 11:40:12 UTC ]
More news stories like this


Andy Serkis records audiobook of The Hobbit for HarperCollins

HarperCollins is releasing an unabridged audiobook of J R R Tolkien's The Hobbit, read by Andy Serkis who starred as Gollum in the blockbuster movies. Continue reading at The Bookseller

[ The Bookseller | 2020-07-01 17:52:05 UTC ]
More news stories like this


Book Deals: Week of June 29, 2020

A “marginalized people’s history of labor in the U.S.” goes to One Signal for six figures, HarperCollins takes on a book about Prince Harry and Prince William, Willie Nelson and his sister sell a memoir to Random House, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-26 04:00:00 UTC ]
More news stories like this


HarperCollins wins six-way auction for debut from S&S's Pronovost

HarperCollins has triumphed in a heated six-publisher auction for the debut novel by Nita Prose, the pen name for vice president and editorial director at Simon & Schuster in Canada, Nita Pronovost. Continue reading at The Bookseller

[ The Bookseller | 2020-06-25 11:27:10 UTC ]
More news stories like this


Lockdown diaries: the apprentice artworker

I have always had an interesting relationship with books as a result of my dyslexia. As a child I hated reading and it was not until I was fifteen that I started to enjoy it. I decided I wanted to work in publishing, which felt like a pipe dream for several years. So, when I got my job at... Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 06:28:10 UTC ]
More news stories like this


HarperCollins brings back all furloughed staff

HarperCollins UK has brought back all the staff it placed on furlough at the start of lockdown and will pay all their salaries itself rather than claiming it back from the government, the company has announced. Continue reading at The Bookseller

[ The Bookseller | 2020-06-22 02:30:13 UTC ]
More news stories like this


Hay Festival and Guadalajara Book Fair Named Princess Asturias 2020 Laureates

Operating outside its usual regal setting in Ovieda, Spain's Princess of Asturias Award honors the Guadalajara International Book Fair and Hay Festival. The post Hay Festival and Guadalajara Book Fair Named Princess Asturias 2020 Laureates appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-12 17:20:08 UTC ]
More news stories like this


Bloomsbury signs Sethi as 'powerful new voice in nature writing'

Bloomsbury Wildlife is publishing a trilogy of books by journalist Anita Sethi exploring themes of identity, place and belonging, starting with I Belong Here: A Journey Along the Backbone of Britain. Continue reading at The Bookseller

[ The Bookseller | 2020-06-12 07:24:30 UTC ]
More news stories like this


HarperCollins acquires two from Gill Sims

HarperCollins has acquired world all-language rights to two more books by Why Mummy Drinks author Gill Sims. Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 11:16:00 UTC ]
More news stories like this


Gaiman and Riddell cook up Pirate Stew for Bloomsbury

Bloomsbury is to publish Neil Gaiman and Chris Riddell's latest picture book, Pirate Stew.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-10 15:36:12 UTC ]
More news stories like this


New roles for Young and Elton at HarperCollins

HarperCollins has promoted Kimberley Young (pictured) to the role of executive publisher for HarperFiction, with responsibility also for digital-first division One More Chapter. Continue reading at The Bookseller

[ The Bookseller | 2020-06-10 12:12:17 UTC ]
More news stories like this


Publishers start to plan for staffers' return to the office

Publishers are currently exploring what a return to work will look like, with HarperCollins this week allowing staff to come into the office "for essential reasons" and Hachette and Simon & Schuster confirming a provisional return come September. Continue reading at The Bookseller

[ The Bookseller | 2020-06-09 22:45:56 UTC ]
More news stories like this


Hay Festival shares €50,000 Asturias Prize with Guadalajara Book Fair

Hay Festival and Mexico's Guadalajara Book Fair have been jointly awarded the 2020 Princess of Asturias Award for communication and humanities.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-09 19:05:34 UTC ]
More news stories like this


Baggaley promotes Kirschbaum and Hennessey

Bloomsbury has announced a number of promotions within its adult trade senior management team, under the direction of new editor-in-chief Paul Baggaley. Continue reading at The Bookseller

[ The Bookseller | 2020-06-07 23:12:28 UTC ]
More news stories like this


I Never Really Knew I Was Writing a Trilogy Until It Was Finished

PHILOSOPHER GARY COX’S How to Be Good: or How to Be Moral and Virtuous in a Wicked World was recently released by Bloomsbury Academic. In the book, Cox explores the concept of goodness, how it is achievable, and how to decide what the right thing to do is. Moral philosophy is notoriously complex... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-06-06 12:30:45 UTC ]
More news stories like this