TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as It Ends With Us by Colleen Hoover and The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid in large part to recommendations on the app. Now TikTok has decided to sell books directly, announcing partnerships with publishers HarperCollins UK, WH Smith, Bloomsbury and bookshop.org, all of which will sell books via TikTok’s online marketplace.#BookTok is one of the social media platform’s most popular hashtags, reaching more than 90bn views to date, and as a result TikTok has formed several partnerships off the back of its success, including with the Hay festival and publisher Penguin Random House (PRH), where since September, app users have been able to tag any PRH title in their videos. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-17 16:49:24 UTC ]

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[ Literrary Hub | 2020-10-29 08:48:36 UTC ]
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HCCP Names Five New Directors

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[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
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HC pre-empts Ogabi's 'definitive' guide for women starting a business

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[ The Bookseller | 2020-10-28 19:17:12 UTC ]
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[ The Bookseller | 2020-10-27 20:51:30 UTC ]
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Bloomsbury to publish companion to Natural History Museum's Fantastic Beasts exhibition

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[ The Bookseller | 2020-10-27 15:33:33 UTC ]
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Harry Potter publisher says Covid has weaved magic over book sales

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[ The Guardian | 2020-10-27 12:22:12 UTC ]
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[ Publishers Weekly | 2020-10-27 04:00:00 UTC ]
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[ The Bookseller | 2020-10-26 15:50:49 UTC ]
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[ The Bookseller | 2020-10-26 04:59:19 UTC ]
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[ Los Angeles Times | 2020-10-22 20:09:23 UTC ]
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[ World Literature Today | 2020-10-20 23:56:14 UTC ]
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[ The Bookseller | 2020-10-18 17:10:59 UTC ]
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[ The Bookseller | 2020-10-15 22:41:09 UTC ]
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