TikTok is banning political ads, Taboola buys Outbrain, plus the latest from the ANAs : Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants to stay weird (but apolitical) Short-video app TikTok just announced that it won’t accept political ads. The Chinese-owned app, popular with teenagers globally, is a place for goofy memes and lip-syncing; the app says it wants to stay “light-hearted and irreverent” and doesn’t think paid political ads fit with that vibe. “People come to TikTok because it just feels different from so many other places, and we'll continue to work hard to support that,” Blake Chandlee, a former Facebook executive who is now TikTok’s VP of global business solutions, wrote in a blog post. He says the app “will not allow paid ads that promote or oppose a candidate, current leader, political party or group or issue at the federal, state or local level — including election-related ads, advocacy ads or issue ads.” Political ads are a tricky business, as Facebook (and Chandlee) found out when bad actors based in Russia tried to influence the 2016 U.S. presidential election. And TikTok, which is owned by China’s ByteDance, is “already under fire for advancing Chinese foreign policy by censoring topics like Hong Kong’s protests and pro-LGBT content,” TechCrunch writes. Basically, why court more controversy... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-04 10:00:00 UTC ]
News tagged with: #retail sales #lindsay rittenhouse #pumpkin spice #i-hsien sherwood #alfred maskeroni #digital publisher

Other Publishing stories related to: ' TikTok is banning political ads, Taboola buys Outbrain, plus the latest from the ANAs : Friday Wake-Up Call '

Liberation is having a space to call your own. L.A.'s Reparations Club proves it

For founder and owner Jazzi McGilbert, the concept bookshop and creative space is a physical offering for Black people in L.A. to be themselves. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-06-17 19:58:19 UTC ]
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Sen. Warnock recounts his path from the projects to Georgia politics

In his memoir, Raphael Warnock describes his role in changing his state's political landscape. Continue reading at The Washington Post

[ The Washington Post | 2022-06-17 12:00:17 UTC ]
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Rowman & Littlefield Buys North Country Books

Rowman & Littlefield Publishing Group has acquired North Country Books. Based in Utica, N.Y., North Country has a backlist of about 200 titles, with a focus on regional books about the Adirondacks and Upstate New York. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
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Oprah’s latest book club pick: ‘Nightcrawling,’ by Leila Mottley

"Nightcrawling" is a harrowing story of life on the streets and police corruption, by Leila Mottley, the youngest Oprah Book Club author. Continue reading at The Washington Post

[ The Washington Post | 2022-06-14 17:09:01 UTC ]
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LeVar Burton Describes Book Bans With A Not-Safe-For-'Reading Rainbow' Word

The former "Reading Rainbow" host said banned books are "where the good stuff is." Continue reading at The Huffington Post

[ The Huffington Post | 2022-06-12 14:45:21 UTC ]
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Can we please make Banned Book Fairs the hot new nationwide trend?

As we’ve noted over and over again, the hottest new book trend sweeping the country is to ban them and/or burn them if they don’t align with your weird, paleoconservative, theocratic prejudices. Not great! But as ever is the case with this strange nation, when one group of Americans starts doing... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-10 17:01:27 UTC ]
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‘After lockdown, things exploded’ – how TikTok triggered a books revolution

Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genresIt’s four o’clock on a sunny Saturday afternoon and the Krispy Kreme doughnut... Continue reading at The Guardian

[ The Guardian | 2022-06-08 05:00:14 UTC ]
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Media Buying Briefing: Sustainability once again takes center stage across digital media

Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-06 04:01:00 UTC ]
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Why Aren't City Dwellers Buying Books?

Book sales in America's big cities are underperforming compared to those in smaller markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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Children's Institute 2022: Buying’s New Normal

Children’s book buyers adjust to supply chain issues and changes in reading preferences. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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The Morning After: The French government bans English gaming terms, including ‘eSports’

Not satisfied with trying to replace “WiFi” with “l’access sans fil à internet” (which didn’t work), l'Académie française set its sights on gaming terms in 2017. It’s now gained traction with the government, and France’s Ministry of Culture has announced it’ll ban terms including "streamer" and... Continue reading at Engadget

[ Engadget | 2022-06-01 11:15:19 UTC ]
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Seven Seas Calls for Union Election

Seven Seas Entertainment has alerted the National Labor Relations Board that it has chosen to hold an election among its employees to decide whether the staff will unionize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-31 04:00:00 UTC ]
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1984 is Banned in Belarus, Bookstore Owner Detained for Carrying It

The Eastern European country Belarus has banned the sale of 1984, and two booksellers and publishers have been detained for carrying it. Continue reading at Book Riot

[ Book Riot | 2022-05-30 17:22:36 UTC ]
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TikTok at Abu Dhabi International Book Fair: Chatting With Hany Kamel

Books, says Hany Kamel, 'align with TikTok's mission to inspire creativity and bring joy.' The social medium is at Abu Dhabi's book fair. The post TikTok at Abu Dhabi International Book Fair: Chatting With Hany Kamel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-26 23:50:08 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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U.S. Book Show: How TikTok Is Transforming Book Marketing

Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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