Throwback Thursday: Scientology Goes Racing

Racing ain't cheap, and teams are seldom in a position to turn down money. This leads to some off-the-wall sponsorship deals. Crypto-currencies. Taylor Swift. Jesus. And, for a few glorious years in the late 1980s and early 1990s, "Dianetics," in a campaign bankrolled by the Church of Scientology.Incredibly, it wasn't the only sci-fi-ish religion to dabble in racing (more on that shortly). But it was by far the most prominent.In case you're not familiar, "Dianetics: The Modern Science of Mental Health" was a self-help book by Scientology founder/science fiction author L. Ron Hubbard in 1950; it formed the basis of a sort of proto-Scientology metaphysical movement that swept the nation in the postwar years. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-16 00:00:00 UTC ]
News tagged with: #late 1980s #early 1990s #mental health

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[ The Washington Post | 2019-08-16 12:46:17 UTC ]
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[ The Bookseller | 2019-07-19 10:18:56 UTC ]
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[ The Washington Post | 2019-05-30 12:00:00 UTC ]
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[ The Christian Science Monitor | 2019-05-16 00:00:00 UTC ]
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[ Digiday | 2019-05-02 00:00:00 UTC ]
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UK publishers need to change the story when it comes to race

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[ The Guardian | 2019-01-17 00:00:00 UTC ]
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[ Publishing Perspectives | 2018-10-10 00:00:00 UTC ]
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[ The Bookseller | 2018-10-10 00:00:00 UTC ]
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[ Los Angeles Times | 2018-10-07 00:00:00 UTC ]
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[ The Bookseller | 2018-10-04 00:00:00 UTC ]
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[ Los Angeles Times | 2018-06-28 00:00:00 UTC ]
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[ Los Angeles Times | 2018-06-09 00:00:00 UTC ]
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