Racing ain't cheap, and teams are seldom in a position to turn down money. This leads to some off-the-wall sponsorship deals. Crypto-currencies. Taylor Swift. Jesus. And, for a few glorious years in the late 1980s and early 1990s, "Dianetics," in a campaign bankrolled by the Church of Scientology.Incredibly, it wasn't the only sci-fi-ish religion to dabble in racing (more on that shortly). But it was by far the most prominent.In case you're not familiar, "Dianetics: The Modern Science of Mental Health" was a self-help book by Scientology founder/science fiction author L. Ron Hubbard in 1950; it formed the basis of a sort of proto-Scientology metaphysical movement that swept the nation in the postwar years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-16 00:00:00 UTC ]
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Crime writer Peter James has vowed to go ahead with publicity commitments for his latest novel,... Continue reading at The Bookseller
[ The Bookseller | 2013-05-28 00:00:00 UTC ]
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Publishers are gearing up for a strong autumn, as big new releases from the likes of Paul Merton... Continue reading at The Bookseller
[ The Bookseller | 2013-04-26 00:00:00 UTC ]
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Orion has bought a thriller written by champion jockey A P McCoy, set in the world of horse... Continue reading at The Bookseller
[ The Bookseller | 2013-01-21 00:00:00 UTC ]
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An exposé of doping in professional cycling has won the William Hill Sports Book of the... Continue reading at The Bookseller
[ The Bookseller | 2012-11-26 00:00:00 UTC ]
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Sales of hardbacks through Nielsen BookScan's top 5,000 chart jumped 11% week on week last... Continue reading at The Bookseller
[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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Some bookshops are invoking the name of Super Thursday for promotions and marketing. Chapter... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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This year's Super Thursday, looking set to fall on 11th October, has the potential to be... Continue reading at The Bookseller
[ The Bookseller | 2012-07-16 00:00:00 UTC ]
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Books by Michael Palin, Zadie Smith, Andrew Marr, and Ann Widdecombe have been added to the... Continue reading at The Bookseller
[ The Bookseller | 2012-03-30 00:00:00 UTC ]
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Australia and India have joined the UK and the US as world leaders in ebook adoption rates,... Continue reading at The Bookseller
[ The Bookseller | 2012-03-28 00:00:00 UTC ]
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Hearst Magazines UK has signed up as media partner for Race Online 2012's latest initiative to encourage everyone in the UK to get online by the end of next year. Continue reading at Media Week
[ Media Week | 2011-10-12 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 11/10/2011 - 08:48 Judgement will be given in the judicial review case into Brent library closures on Thursday (13th October). The judge, Mr Justice Ouseley, will deliver his verdict in the High Court on Thursday morning. The ruling will be the... Continue reading at The Bookseller
[ The Bookseller | 2011-10-11 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 04/10/2011 - 15:47 Six hardback books released on Super Thursday (29th September) sold more than 10,000 copies in their three days on sale last week, helping book sales soar past the £30m mark for the first time since December last year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-04 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 29/09/2011 - 09:37 Super Thursday has begun with a welter of press coverage about one of the busiest days in the publishing calendar. Today, 225 hardbacks hit shops including titles by Jamie Oliver, Alan Partridge, James Corden and Robert Harris.... Continue reading at The Bookseller
[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Written By: Charlotte Williams and Philip Stone Publication Date: Mon, 26/09/2011 - 09:00 Publishers are looking to make their mark with blockbuster titles from day one of release, as the most important day of autumn hardback releases, Super Thursday, looms this week. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 01/08/2011 - 14:37 Allison & Busby co-founder Clive Allison died last week on 25th July, following a short illness. His funeral will be held this Thursday 4th August at St Paul's Church, the Actor's Church, in Covent Garden at 1 p.m.... Continue reading at The Bookseller
[ The Bookseller | 2011-08-01 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 07/06/2011 - 11:40 Amazon.co.uk has announced that Orange Prize shortlisted author Emma Donoghues Room (Picador) is leading sales on the website ahead of rival contenders for the award. The Orange Prize for Fiction is revealed tomorrow (8th... Continue reading at The Bookseller
[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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Written By: Benedicte Page, Philip Stone and Lisa Campbell Publication Date: Fri, 03/06/2011 - 09:00 Retailers are enthusiastic about a "strong" autumn, with Jason Manford, James Corden, Jamie Oliver, Steve Coogan and Paul Gascoigne among the celebrities and chefs whose books make up the... Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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