Racing ain't cheap, and teams are seldom in a position to turn down money. This leads to some off-the-wall sponsorship deals. Crypto-currencies. Taylor Swift. Jesus. And, for a few glorious years in the late 1980s and early 1990s, "Dianetics," in a campaign bankrolled by the Church of Scientology.Incredibly, it wasn't the only sci-fi-ish religion to dabble in racing (more on that shortly). But it was by far the most prominent.In case you're not familiar, "Dianetics: The Modern Science of Mental Health" was a self-help book by Scientology founder/science fiction author L. Ron Hubbard in 1950; it formed the basis of a sort of proto-Scientology metaphysical movement that swept the nation in the postwar years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-16 00:00:00 UTC ]
A number of new developments and new technologies suggest that custom textbook publishing is on the cusp of a boom not seen since the early 1990s. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
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Baking may fight depression. So one pastry chef is raising awareness for mental health through a worldwide bake sale frosted in grey icing. Maybe it’s the sugar. Maybe it’s the chocolate. Maybe it’s the satisfaction that’s inherent to working with your hands. But baking seems to keep many of... Continue reading at Fast Company
[ Fast Company | 2013-07-09 00:00:00 UTC ]
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Aurum Press has acquired a title which tells the story of British boxing in the late 1980s and... Continue reading at The Bookseller
[ The Bookseller | 2012-11-02 00:00:00 UTC ]
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A global publishing approach can take many forms. For Parragon Publishing, which started in the late 1980s as a conduit to get books into U.K. supermarket chains, the key is tailoring content that can roll out across borders in one fell swoop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
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Jeremy Lin has inspired a lot of rabid fans, magazine features, and six-figure book deal offers. But he's also fueled a new breed of lightning-fast ebook authors. Alan Goldsher, author of "Linsanity: The Improbable Rise of Jeremy Lin," is one of the fastest (and slickest). In the days before... Continue reading at Fast Company
[ Fast Company | 2012-02-23 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 01/04/2011 - 10:33 Tonto Books has bought rights to the frank memoir of former Inspiral Carpets frontman Tom Hingley. Tonto publisher Stu Wheatman bought world rights direct from Hingley to the aptly-titled Carpet Burns. The title will be... Continue reading at The Bookseller
[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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