Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive group that distills best practices to the different areas of the business," Thrillist Media Group vp Paul Josephsen explained. "What we found from our advertising clients is that by sharing understanding around our market reach, what we know about frequency needs and the impact of media exposure, we can create a positive experience for brand partners." Thrillist Media Group—whose publications include Thrillist, Supercompressor and Jack Threads—reach more than 15 million readers a month globally. The company says it has created a $100 million commerce business by finding products that will resonate with its mostly male millennial audience and crafting editorial that will highlight those products without nagging its readers. Its move to create an in-house agency echoes a growing trend in the industry: More digital media companies are opening up internal shops to handle the demand for branded content. To be fair, Josephsen admits that the company has already been doing this work for its clients on a case-by-case basis. But after more than 10 years in the industry, it feels that it has developed a "science" on how a native campaign resonates with its readers and wants to open up the... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-10 00:00:00 UTC ]
News tagged with:
#digital marketing
#page views
Beginning May 1, Independent Publishers Group will bring field sales in-house and discontinue using commission sales reps, as it has in the past. The new team will cover the East and West Coasts, as well as the Midwest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
More news stories like this |
Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week
[ Media Week | 2021-01-14 13:39:31 UTC ]
More news stories like this | News stories tagged with:
#advertising chief
#hearst
Penguin Random House has named David Drake, Scott Shannon, Kara Welsh, and Chris Jackson to new roles with expanded responsibilities, among others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#kara welsh
#chris jackson
#penguin random house
Should the public be represented if digital media has created a new public square? Continue reading at Media Week
[ Media Week | 2021-01-12 14:01:06 UTC ]
More news stories like this | News stories tagged with:
#public square
#digital media
Cindy Spiegel and Julie Grau are starting their own publishing company, after seeing their eponymous imprint shuttered by Penguin Random House in a reorganization at the company late last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#cindy spiegel
#julie grau
#penguin random house
Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4. Continue reading at Media Week
[ Media Week | 2020-12-03 09:34:13 UTC ]
More news stories like this | News stories tagged with:
#digital media
As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
More news stories like this | News stories tagged with:
#buy huffpost
#minority stake
#ad platform
#digital media
Acquisition unites two of the largest players in digital mediaNews comes after both companies made deep cutsBuzzFeed has agreed to buy HuffPost the companies said Thursday, uniting two of the largest players in digital media in the latest example of consolidation in the sector.The acquisition is... Continue reading at The Guardian
[ The Guardian | 2020-11-19 18:56:11 UTC ]
More news stories like this | News stories tagged with:
#buy huffpost
#verizon media
#media arm
#digital media
The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:23:42 UTC ]
More news stories like this | News stories tagged with:
#latest company
#trade desk
#open web
#nielsen
After reporting success with a similar scheme in the US, Havas Media Group wants to make it easier for UK advertisers to buy digital media that targets underrepresented audiences. Continue reading at Media Week
[ Media Week | 2020-09-21 15:04:05 UTC ]
More news stories like this | News stories tagged with:
#similar scheme
#digital media
The co-founders of Foundry Literary + Media are launching new ventures. Yfat Reiss Gendell and Peter McGuigan, who started the full service firm 13 years ago, are amicably parting ways to create their own agencies: YRG Partners and Ultra Literary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#ultra literary
Children's and YA agent Alice Sutherland-Hawes has left the Madeleine Milburn Agency to launch her own agency, ASH Literary. Continue reading at The Bookseller
[ The Bookseller | 2020-09-07 04:26:22 UTC ]
More news stories like this |
Austin-based Literati is launching five celebrity-branded subscription book clubs, curated by Stephen Curry, Malala Yousafzai, Sir Richard Branson, Susan Orlean, and the Joseph Campbell Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#malala yousafzai
#susan orlean
The Reading Agency has launched an online reading challenge for teachers in partnership with the Open University. Continue reading at The Bookseller
[ The Bookseller | 2020-08-14 04:47:32 UTC ]
More news stories like this | News stories tagged with:
#reading agency
#open university
Calling his ownership and management of The Bookseller 'the greatest privilege of my working life,' Nigel Roby sells The Stage's Hugh Comerford. The post Nigel Roby Sells the UK’s ‘The Bookseller’ to Stage Media Company appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-07 09:05:55 UTC ]
More news stories like this | News stories tagged with:
#working life
#bookseller
An ongoing pause on large-scale gatherings in the U.S. during the second quarter of 2020, unsurprisingly, also led to a near-total shutdown of M&A activity in the conference and trade show space. At the onset of Q3, however, the Machine Learning Conference—an eight-year-old events series... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-13 16:41:14 UTC ]
More news stories like this | News stories tagged with:
#made sense
#stronger position
#broader set
#showing signs
#due diligence
#autonomous operations
This story first ran in DC Inno, a sister publication of the Boston Business Journal. Storyblocks, a digital content company in the Washington, D.C. area, has struck a deal to sell to private equity firm Great Hill Partners, more than a decade after the company’s launch as a stock video... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-25 22:32:04 UTC ]
More news stories like this | News stories tagged with:
#storyblocks access
#sister publication
#comprising music
#digital content
President and CRO, Rich Routman, talks to Folio: about his company's ascent as a technology and media company and where publishing should go from here. The post Inside Minute Media’s Bold Ambitions as a Tech/Publishing Company appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-18 16:54:52 UTC ]
More news stories like this | News stories tagged with:
#media company
Payment terms are stretching longer and late payments are becoming more prevalent in the digital media industry—trends that were already Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-18 16:48:48 UTC ]
More news stories like this | News stories tagged with:
#payment terms
#digital media
The average payment terms in the digital media space is 59 days, up from 49 days last year. The post ‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-06-18 04:01:34 UTC ]
More news stories like this | News stories tagged with:
#digital media