Thought Catalog CRO Alex Magnin on growing a profitable media business in 2016

Thought Catalog has seen its audience chopped in half thanks to the whims of the Facebook algorithm. But that's to a disciplined operating plan, the company has managed to remain profitable. The "new reality," according to Thought Catalog CRO Alex Magnin, is publishers need to operate far more efficiently in a world where available supply of ad impressions dwarfs the amount of demand. The post Thought Catalog CRO Alex Magnin on growing a profitable media business in 2016 appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-11 00:00:00 UTC ]
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Service Is the Goal at Chang Jiang Printing Media

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[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
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Leading National Advertisers 2023—Spending is still growing, but a recession looms

Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Queer Indie Bookstore Splits Profits with LGBTQ Authors

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[ Book Riot | 2023-06-20 10:40:00 UTC ]
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In Lorrie Moore's first novel in 14 years, 2016's chaos becomes a wild metaphysical trip

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[ Los Angeles Times | 2023-06-14 13:00:25 UTC ]
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Black creators drive higher media value for marketers, study finds

A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age

[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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Dosdoce: Growing Sales in Spanish-Language Audiobooks

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[ Publishing Perspectives | 2023-06-05 14:37:57 UTC ]
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The Audiobook Market, and Revenue, Keeps Growing

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[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
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Turkish Publishers’ ‘Freedom of Thought and Expression’ Award

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[ Publishing Perspectives | 2023-05-27 03:41:29 UTC ]
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[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

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[ Digiday | 2023-05-22 04:01:00 UTC ]
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New Leaf Literary & Media Faces Backlash After Dropping Authors

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[ Publishers Weekly | 2023-05-15 04:00:00 UTC ]
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Prince Harry’s ghostwriter, JR Moehringer, says pair bonded over media intrusion

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[ The Guardian | 2023-05-09 03:35:56 UTC ]
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Not for Profit: Spotlight on Judith Van Ginkel

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[ Publishers Weekly | 2023-05-06 04:00:00 UTC ]
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[ The Guardian | 2023-05-05 16:21:38 UTC ]
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[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
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[ The Guardian | 2023-05-02 14:10:53 UTC ]
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[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
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BuzzFeed News’ business model turned to dust because they were always at the whim of mercurial tech titans | James Hennessy

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[ The Guardian | 2023-04-26 03:36:53 UTC ]
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[ The Guardian | 2023-04-24 10:09:18 UTC ]
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