A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a $3.1 million funding round led by repeat investors Serra... Continue reading at 'AdWeek'
[ AdWeek | 2019-06-27 14:00:59 UTC ]
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Hersh Bhardwaj outlines five reasons why Indian publishers have much to gain by working with Chinese publishers and should pursue more business in China. The post 5 Reasons Indian Publishers Should Not Ignore China appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-20 00:00:00 UTC ]
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Publisher and agent Nguyen Le Chi of Chibooks discusses translation, bookselling and publishing in Vietnam today, and up-and-coming Vietnamese authors. The post Chibooks: A Gateway to Vietnamese Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-19 00:00:00 UTC ]
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12 top industry leaders see opportunity amid a “fog of choices.” The post The State of the Magazine Media Business, Mid-Year 2015 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-19 00:00:00 UTC ]
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There are a ton of ‘trends’ swirling around the magazine media industry these days. A lot of it is around advertising—programmatic, The post Three Reasons Why You Marketing Pros Should Join Us at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-18 00:00:00 UTC ]
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It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and Fox News can sell promos that pop up in story comments. Today, Livefyre—a tech company that powers online discussions—is... Continue reading at AdWeek
[ AdWeek | 2015-08-17 00:00:00 UTC ]
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Books published by independent publishers dominate this year’s Guardian First Book Award longlist, with Granta editor Max Porter’s novel among those longlisted. Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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The new service, called Watchable, will reportedly bring content from Vox, BuzzFeed, and other publishers to Xfinity boxes.Comcast is currently working on a new digital video platform called "Watchable," with plans to launch later this year with some major partners. According to Business... Continue reading at Fast Company
[ Fast Company | 2015-08-15 00:00:00 UTC ]
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Mic’s first interview with President Obama is available on Mic.com, which received more than 16 million visitors in July. The full interview is also available on its mobile app, Facebook and YouTube. But the distribution strategy doesn’t end there, as the publisher has also been sharing... Continue reading at Digiday
[ Digiday | 2015-08-15 00:00:00 UTC ]
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The Bookseller is launching a children’s marketing competition for delegates of this year’s children’s conference, which will take place at the Barbican in London on the 29th September. Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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Orion is to publish nutritional health coach and blogger Madeleine Shaw’s follow-up to Get the Glow (Orion). Anna Valentine, publishing director of non-fiction, bought world rights from Alice Russell at Found for Ready, Steady, Glow. In Ready, Steady, Glow Shaw will offer “nourishing recipes... Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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Fifteen titles have made the cut for the 2015 longlist of the FT/McKinsey Business Book of the Year, last year won by Brad Stone's "The Everything Store." The post FT/McKinsey Business Book of the Year Longlist Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-14 00:00:00 UTC ]
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The chief executive of The Quarto Group, Marcus Leaver, said the company achieved a “solid” set of results in the first half of the year, with revenues rising 1% compared to the same period a year earlier. For the six months ending 30th June 2015, revenues totalled $66.2m (£42.4m), 1% higher... Continue reading at The Bookseller
[ The Bookseller | 2015-08-14 00:00:00 UTC ]
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Despite heavy losses, publishers say the sale of Family Christian Stores is good for the Christian book industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent -- and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there's a propensity for publishers to... Continue reading at Digiday
[ Digiday | 2015-08-14 00:00:00 UTC ]
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In his call for Your five-minute manifesto for FutureBook, The Bookseller editor Philip Jones wrote that part of the planning of our FutureBook Conference this year (4th December at The Mermaid) is "to take this recent history of the book business and reflect on the job still to do." To that... Continue reading at The Bookseller
[ The Bookseller | 2015-08-14 00:00:00 UTC ]
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The company’s quarterly earnings call beats analysts’ expectations despite a fall in total revenue from the previous quarter and a net loss of $379mNews Corp, owner of the Wall Street Journal and the Times, reported a better-than-expected quarterly results as strong growth in its digital real... Continue reading at The Guardian
[ The Guardian | 2015-08-13 00:00:00 UTC ]
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Three major education publishers this week filed a copyright and trademark infringement suit against a U.S.-based textbook reseller for allegedly importing and selling pirated foreign editions of popular textbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
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This week marked the opening of several unusual bookstore combinations, including a bookstore greenhouse and a tax prep office and bookstore. Colorado’s Lithic Press also added a bookstore and gallery. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
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A story about a teen and an Orca has taken a top prize and judges said the author was "writing out of her skin". Continue reading at Stuff
[ Stuff | 2015-08-13 00:00:00 UTC ]
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Weidenfeld & Nicolson is to publish Gillian Flynn’s short story The Grownup as a standalone book for the first time. The Grownup first appeared under the title What Do You Do? in Rogues (Titan Books), an anthology of short stories edited by George R R Martin and Gardner Dozois. It will be... Continue reading at The Bookseller
[ The Bookseller | 2015-08-13 00:00:00 UTC ]
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